Are big companies coming to weed, read this https://cannabis.net/blog/opinion/corporate-cannabis-which-big-consumer-products-companies-are-entering-the-marijuana-industry

1. 2/13/2021 Corporate Cannabis - Which Big Consumer Products Companies are Entering the Marijuana Industry?
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CORPORATE CANNABIS COMING SOON
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2. 2/13/2021 Corporate Cannabis - Which Big Consumer Products Companies are Entering the Marijuana Industry?
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Corporate Cannabis - Which Big Consumer
Products Companies are Entering the
Marijuana Industry?
Will companies like Proctor and Gamble be entering the cannabis and CBD space?
Posted by:
Chiara C, today at 12:00am
Which Big Consumer Product Companies are Really
Entering the Cannabis Industry?

3. 2/13/2021 Corporate Cannabis - Which Big Consumer Products Companies are Entering the Marijuana Industry?
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The cannabis industry on the wheels of acceptance and decriminalization has grown into a huge industry over the
years. This has allowed the industry to grow considerably as more players, stakeholders, and investors are coming in
and new departments and new levels of innovation are rising. Cannabis entrepreneurs have played a signi cant role in
making the industry larger in terms of generated revenue and worth. This has made the cannabis industry one of the
top industries of the US and everyone is looking for a way to be a part of it. Topping the list of entities looking to get
involved in the cannabis world are consumer product companies looking to gain from the popularity of cannabis and its
products.
Consumer Product Companies and the Cannabis Industry
Rumors around the integration and overhaul of the cannabis industry by consumer product companies have always
been around since the growth of the cannabis industry started growing bigger. Many have suggested that these
companies due to greater nancial and logistical services will come in and crush the small entrepreneurs that populate
the cannabis industry. Others meanwhile have chosen to see an acquisition or partnership scenario occurring with the
in ux of these companies into the industry.
News around the in ux of consumer packaged goods (CPG) companies into the cannabis industry grew considerably
following the legalization of recreational use in California. The cannabis industry, fortunately, didn’t have to wait long for
some of those projections to take shape as 2018 saw some big companies coming into the cannabis industry.
Constellation invested $3.8 billion in Canopy Growth which was the rst of its kind at the time. This giant move signaled
that alcohol companies were entering the cannabis industry in a major way. With this giant move, some other top
companies such as MolsonCoors, Heineken, and Diageo started making moves towards the cannabis industry.
With the reduced stigma and growing acceptance from the public, these companies found it easy to create a niche for
themselves in the cannabis industry. Top companies are already jumping on this growing trend and those that haven’t
are seen as not being forward-minded.
Top companies that have entered the cannabis industry

4. 2/13/2021 Corporate Cannabis - Which Big Consumer Products Companies are Entering the Marijuana Industry?
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The media had everyone in a frenzy after the news that Coca-Cola was entering the cannabis space. The media failed to
provide substantial information about this move and many suggested it was similar to the move made by Constellation.
However, there was a huge di erence between the interest of both companies that further showed how diversi ed the
cannabis industry is.
The major concern of Coca-Cola in the cannabis industry is cannabidiol (CBD). CBD is the non-psychoactive cannabinoid
in the matrix of the cannabis plant. Unlike THC, CBD has no intoxicating or euphoric e ect. Instead, it helps to promote
calmness, relaxation, relief from pain, and anxiety-related problems. This interest of Coca-Cola in CBD manifests as
CBD-infused beverages which are quite di erent from beer and spirit. These forms of beverages without euphoric
e ects are quite similar to Smartwater as they do the body a whole lot of good with medical bene ts.
CBD has a unique advantage compared to other components of cannabis because it can be gotten legally from hemp.
The 2018 Farm Bill gave companies like Coca-Cola legal right to infuse drinks with CBD gotten from hemp. This was a
monumental move for the cannabis industry that all but changed the look around markets and regulation. CBD derived
from hemp can easily be used to create a large market without the issue of federal restrictions hanging over the heads
of business owners. Hemp grown domestically can easily be utilized and transported within the country. Likewise, it can
also be imported into the country and utilized since there are fewer federal restrictions.
Bene ts of Consumer Product Companies in the Cannabis Industry
The bene t of having numerous consumer product companies in the cannabis industry is that they help to provide a
wider reach. They can easily utilize their logistics and distribution network to further improve the coverage of the
products. The products can then get to common places such as grocery stores and liquor stores easily where more
people can have access to them. They also help to ensure that the production and distribution line of products are ne-
tuned for optimal e ectiveness.
The attitude of the international community to CBD has been quite better than their attitude to THC. This has helped in
improving the popularity of CBD and the cooperation of such companies with CBD will help to make things smoother.
CBD has already taken a global trend which has seen it being incorporated into di erent types of innovative substances
and top companies have taken notice of the immense potential for huge success. Colgate for example announced the

5. 2/13/2021 Corporate Cannabis - Which Big Consumer Products Companies are Entering the Marijuana Industry?
https://cannabis.net/blog/opinion/corporate-cannabis-which-big-consumer-products-companies-are-entering-the-marijuana-industry 6/15
purchase of Hello products which is an oral care brand that produces paste, brush, and other hygiene products. The
brand makes products with hemp-derived CBD which has worked well to help set the brand aside from others in the
same sector.
It should be noted that big players in the cosmetic industry are also looking to bene t from the cannabis industry. News
of beauty giant Estée Lauder entering the industry also made waves though most of the information initially projected
by the media was not entirely true. The initial story was that the beauty giant will be launching a cannabis-infused
beauty line called Hello, Calm from Origins. Contrary to the belief that the product is made with CBD, it is being made
with hemp seed oil. The plan to seemingly market it as CBD is for the purpose of gaining traction and attracting
customers. This helps the rm to get the necessary publicity without violating federal laws.
Bottom line
The multiple uses of cannabis and CBD are sure to increase the in ux of mainstream companies into the cannabis
industry. The presence of di erent niches such as cosmetics and medical applications makes it lucrative for them to
come in. The looming million-dollar question is what the presence of these companies will mean for young
entrepreneurs in the industry. Time will tell whether what to expect are acquisitions, partnerships, or these companies
crushing present entrepreneurs. Fingers crossed.
CORPORATE CANNABIS, READ MORE...
(https://cannabis.net/blog/opinion/did-corporate-cannabis-really-kill-
high-times)

6. 2/13/2021 Corporate Cannabis - Which Big Consumer Products Companies are Entering the Marijuana Industry?
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DID CORPORATE CULTURE REALLY KILL THE HIGH TIMES BRAND? (https://cannabis.net/blog/opinion/did-corporate-
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9. 2/13/2021 Corporate Cannabis - Which Big Consumer Products Companies are Entering the Marijuana Industry?
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NEWS
55 Days Until Marijuana Vote History, Get Out And Vote

10. 2/13/2021 Corporate Cannabis - Which Big Consumer Products Companies are Entering the Marijuana Industry?
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(https://cannabis.net/blog/news/55-days-until-marijuana-vote-history-get-out-and-vote)
Nine states will be helping plant the seeds on legalization as they vote on ballot initiatives to regulate marijuana.

11. 2/13/2021 Corporate Cannabis - Which Big Consumer Products Companies are Entering the Marijuana Industry?
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VAPING
The Steamcloud EVOD Vape Pen Review – A Beast on a Budget

12. 2/13/2021 Corporate Cannabis - Which Big Consumer Products Companies are Entering the Marijuana Industry?
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(https://cannabis.net/blog/vaping/the-steamcloud-evod-vape-pen-review-a-beast-on-a-budget)
The Steamcloud EVOD packs a 900mah with variable voltages. What does that mean to normal people? That means it has the thickness of a magic marker and
on the bottom is a great and easy to use ywheel to adjust your temperature setting depending on what type of oil or concentrate you are burning.

13. 2/13/2021 Corporate Cannabis - Which Big Consumer Products Companies are Entering the Marijuana Industry?
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(https://cannabis.net/blog/news/cbd-from-an-orange-peel-japanese-company-makes-a-citrus-discovery)
NEWS
CBD from an Orange Peel? Japanese Company Makes a Citrus Discovery
Hiro International, an Osaka-based Japanese company, has found a way to derive Cannabidiol (CBD) from orange peels. Ryousuke Koseki, the company’s
spokesperson said that the new product could make CBD available in countries with strict rules against THC and other cannabis-derived products as it contains
zero THC.
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