Ancestry's Journey to Self-Service Analytics with Tableau
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The document summarizes Ancestry.com's journey to self-service analytics using Tableau. It discusses the challenges with their traditional BI tool, how they evaluated Tableau and other options, and how adopting Tableau helped overcome reporting bottlenecks. Key successes with Tableau included a Mother's Day PR campaign that was their most talked about and successful campaign, and allowing their A/B testing team to complete 40 requests for analysis in 3 days using a Tableau dashboard. Their vision for the future includes expanding Tableau usage to additional departments and data sources.
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Ancestry's Journey to Self-Service Analytics with Tableau
- 1. Data Driven: The Ancestry.com Journey to Self-Service Analytics Presented by: Bill Yetman VP Engineering, Ancestry.com Adam Davis Data Visualization Lead, Ancestry.com
- 2. Agenda I. About Ancestry II. Our story III. Challenges & solutions IV. Successes V. Future opportunities
- 3. 3
- 4. World’s largest online family history resource 4 Approx. 2.7 million paid subscribers across all family history sites
- 5. Data drives our business 5 ● 14 billion digitized historical records ● 60 million family trees ● 6 billion profiles ● 200 million sharable photos, documents and written stories ● 10 petabytes of data
- 7. ●Digitized historical content ●Tech and product experience 7
- 8. 8 ●Digitized historical content ●Tech and product experience ●AncestryDNA
- 9. ● Digitized historical content ●Tech and product experience ●AncestryDNA ●Consumer engagement 9
- 10. Our story Tableau’s role in the Ancestry data strategy 10
- 11. Traditional BI tool challenges ●Dashboard bottleneck - Team of 3 - Analysts wouldn’t use it - Steep learning curve 11
- 12. The search for a self-service tool ● Executive challenge to become a data driven org ● Needed to move quicker with discovering and sharing insights 12
- 13. Self-service options explored ●Microstrategy Visual Insight - Training - Workshops ●Microsoft Power BI POC - Power Pivot - Power View ●Tableau Evaluation - 2 week - 30 desktop users 13
- 14. Tableau evaluation findings ● 2 weeks ●120 views created ● Excel users were quickest adopters ● Prizes Awarded - Most colorful - Most viral - Most put together 14
- 15. 15 Comment dashboard (Embedded URL)
- 16. Challenges & solutions Overcoming the challenges of a self service model 16
- 17. Adoption explodes ● In 1 Year ●100 desktop licenses ● 8 core CPU server license ●(Access for Everyone) ●Approx. 1350 Views ●More than 350 Workbooks ●Went from struggling with BI tool user adoption to everyone wants to use it. 17
- 18. 18 How do we avoid the “Wild West” of reporting?
- 19. Looking for a solution 19
- 21. DEMO: Approved reports portal 21
- 22. “You’re doing it wrong.” 22 – Chris Love June, 2014
- 23. 23
- 24. Get on the blogs 24 -Kelly Martin -Russel Christopher -Ben Jones
- 25. Successes Wins with Tableau 25
- 26. PR Mother’s Day campaign ● Featured in news articles - Wall Street Journal - Washington Post - Time.com - NY Daily News ● Featured as Viz of the Day on Tableau Public ● Bullet one or paragraph heading ● Paragraph 2 contains first bullet point - Paragraph 3 contains secondary bullet 26
- 27. PR Mother’s Day campaign (cont.) 27
- 28. PR Mother’s Day campaign 28
- 29. “Our most talked about and successful campaign.” -Matt 29
- 30. 30
- 31. Back for More 31
- 32. A/B testing team ● Self Service at work - 40 requests to analytics for A/B test analysis in 2014 - Received 3 to date - Built a dashboard in 3 days w/ Tableau Desktop ● Bullet one or paragraph heading ● Paragraph 2 contains first bullet point - Paragraph 3 contains secondary bullet 32
- 33. Future opportunities What’s next 33
- 34. Vision for the future ●Hadoop & Hive - Data exploration # of views in 1 year: 1350 ●Adoption by additional departments in organization - Find the “Excel Jockeys” with Big .XLS workbooks - DNA Science Team ● Expand Functionality - Metric monitoring - Server tools - Future Mobile 34
- 35. Final Thoughts Key Takeaways 35
- 36. Key Takeaways ● Get Desktop in the hands of data driven individuals. ● Find a way to consolidate approved reporting. ● Start using Tableau Public. ● Get out of your own way and let Tableau work. ● Adoption should be the easiest part. 36
- 37. Questions?
- 38. Thank you Bill Yetman, byetman@ancestry.com Adam Davis, adam.davis@ancestry.com Follow our data journey at http://blogs.ancestry.com/techroots/
- 39. 39 Please take the session survey 1.Tap to this session on the Schedule tab of the Data14 app 2. Scroll down to “Feedback” and tap through the 3-question survey 3.Tap Send Feedback
Notas do Editor
- Here is how we will split this. I will give an overview of Ancestry and introduce our story. Adam will go over the challenges/solutions and the successes. He’ll jump out and show exactly what we’re doing. We’ll both talk at the end about future opportunities and where we see Ancestry and Tableau going.
- Discover, preserve, and share. Interesting part is the technologies needed to manipulate the data to deliver on this mission statement.
- We are the largest online family history resource. All the sites under the Ancestry.com umbrella. 2.7 M paid subscribers
- Data is key. Eric Shoup, our Executive VP of Product says “Ancestry is a technology company that masquerades as a Family History company. One of the best kept secrets are the technology challenges we deal with. Global content from 67 countries. Records that date back to 1370. Constantly adding an average of 2 million records daily to the 14 billion on the site. Large amount of user contributed content.
- Census records, B/M/D, newspapers, draft cards, city directories. Challenges: Diverse set of unstructured data. Borders, countries, cities change (including names). New immigrants often wanted a fresh start and they changed their names.
- Census records, B/M/D, newspapers, draft cards, city directories. Challenges: Diverse set of unstructured data. Borders, countries, cities change (including names). New immigrants often wanted a fresh start and they changed their names.
- Your DNA is the ultimate authority on your family history. Connect you with genetic cousins and break through FH walls. Prove or disprove family mysteries tied to your ethnicity. Open up new discoveries. DNA pool is over 500K and growing. Each new person adds potential connections for our users.
- Interest in shows like WDYTYA shows how universal FH is. Always improve the customer experience. Serve the right hint, right recommendation for you.