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Creating Your Content

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An introduction to Donovan Writing & Publishing

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Creating Your Content

  1. 1. Where do your customers and prospects find the information they need? <ul><li>From you or your competitors? </li></ul>
  2. 2. Consumers today solve problems by finding information on their own. <ul><li>Search engines </li></ul><ul><li>Online news sites </li></ul><ul><li>Credible blogs </li></ul><ul><li>Company web sites </li></ul>
  3. 3. And they bond with useful sites.
  4. 4. I’m Bill Donovan
  5. 5. I help companies create useful information for people most interested in reading it. Your Company Your Clients Your Prospects Your Employees
  6. 6. Companies have become publishers as well as experts in their own fields. <ul><li>Web sites </li></ul><ul><li>Blogs </li></ul><ul><li>White papers </li></ul><ul><li>Annual reports </li></ul><ul><li>eMagazines </li></ul><ul><li>Videos </li></ul><ul><li>Case studies </li></ul><ul><li>Microsites </li></ul><ul><li>eNewsletters </li></ul><ul><li>Podcasts </li></ul><ul><li>Social networking sites </li></ul>
  7. 7. But they aren’t experts at creating content.
  8. 8. Social media is intriguing . . . <ul><li>But what’s your content? </li></ul>
  9. 9. Your customers are readers. What do they need to know? <ul><li>You can connect the knowledge in your organization to the needs of your audience. </li></ul><ul><li>With compelling print and online content, demonstrate the expertise of your firm’s professionals. </li></ul><ul><li>Make your company a valued and trusted resource in your field. </li></ul><ul><li>I create that content. </li></ul>
  10. 10. My background is in business journalism. <ul><li> (Property of the NY Times) </li></ul>
  11. 11. Since 2000 I’ve worked with some great companies and nonprofits . <ul><li>Merrill Lynch </li></ul><ul><li>CIBC World Markets </li></ul><ul><li>Burnham Funds </li></ul><ul><li>Microtech Staffing Group </li></ul><ul><li>Assette </li></ul><ul><li>Groove Networks (Microsoft) </li></ul><ul><li>Disabled American Veterans </li></ul><ul><li>Johnson & Wales University </li></ul>
  12. 12. I still approach my work much like a reporter. <ul><li>Know your readers. </li></ul><ul><li>Develop good story ideas. </li></ul><ul><li>Thoroughly research the topic. </li></ul><ul><li>Interview appropriate experts. </li></ul><ul><li>Write engaging and compelling text. </li></ul>
  13. 13. If you’re ready to . . . <ul><li>Strengthen your connection to customers </li></ul><ul><li>Share your expertise with prospects </li></ul><ul><li>Establish yourself as a thought leader </li></ul><ul><li>Tap the unique knowledge within your company </li></ul><ul><li>Create content that others will value </li></ul><ul><li>Let’s talk. </li></ul>
  14. 14. 781.741.8182 www.donovanpublishing.net 28 South Street Hingham, MA 02043

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