State Fish and Wildlife Agencies are superb at delivering habitat enhancements and science-based wild-life management but most unfortunately lack the organizational structure, capabilities and discipline to ap-ply the Tools of Business to the Business of Conservation. This interactive workshop introduces agency staff to the basics of Social Sales and Marketing enabling them to in-fuse proven, successful tactics and strategies into the agency’s ongoing business operations. Armed with this knowledge, staff can begin to develop better products and services and grown license sales and revenues.

1. Social Business Workshops
TheToolsofBusinessfortheBusinessofConservation

2. Workshop Details
Thecostforthistwo-dayworkshopis$2,500plustravelex-
penses.
Theworkshopisdesignedforagencyleadershipseniorman-
agersresponsiblefordesigninganddeliveringCustomerfac-
ingproducts andservices.
AttendeesshouldincludeAgencyDirectorsandtheirchiefs,
plusIT,Legal,LawEnforcementandFinanceleadership.
DirectorsmaywishtoincludeselectCommissionersaswell.
About Us
Bill Creighton is Dakota Partners' Managing Director with an impressive record building, restructuring and re-positioning both
start-up and established organizations. He brings significant experience transforming government, non-profit and publishing
companies into successful Social Businesses. Bill is a digital strategist, organizational leader, business turnaround leader, crea-
tive deal-maker and award-winning journalist with two Pulitzer Prize nominations. His career spans more than 25 years and 76
countries.
@ bcreighton bill.creighton@gmail.com 703.850.5711
www.dakota-partners.com
S
tate Fish and Wildlife Agencies are superb at delivering habitat enhancements and science-based wild-
life management but most unfortunately lack the organizational structure, capabilities and discipline to ap-
ply the Tools of Business to the Business of Conservation.
This interactive workshop introduces agency staff to the basics of Social Sales and Marketing enabling them to in-
fuse proven, successful tactics and strategies into the agency’s ongoing business operations. Armed with this
knowledge, staff can begin to develop better products and services and grown license sales and revenues.
Program Outline—Day 1
State of the Industry—Social Marketing Today
 CustomerExperienceJourneys.
 SocialTrustandWordofMouthPromotion.
 ContentMarketing.
 Multi-ChannelSalesStrategies.
 Value-BasedProductsandPricingModels.
 Data-DrivenBusinessDecisions.
 EmergingandEvolvingTechnologyAdoption
State of the Agency— Setting the Baseline
 AgroupassessmentoftheAgency’sSocialSalesand
Marketingcapabilities.
Social Sales and Marketing—The Details
 DesigningSocialMarketResearch.
 ImprovingProduct DesignandDevelopment.
 CreatingGo-to-MarketPlans
 TransformingPRintoSocialCommunication.
 EmbracingTechnology,DataandAnalytics.
 Forecasting,BudgetingandReturnonInvestment.
Program Outline—Day 2
Creating a Social Marketing Plan
ThefoundationofanysuccessfulbusinessisaclearCustomer
-centricstrategydesignedtodeliverproductsandservices
that inform,delightorenrichthelivesofitsCustomers.
Thisstrategycomestolifethroughinnovativeproduct devel-
opment,creativemarketingplans, socialconnectivity and
embracingofever-disruptivetechnologies.
UsingprovenSocialBusinessmodels,attendeeswillbuilda
customizedframeworkfor developmentofaSocialMarket-
ingPlan.
SocialSalesandMarketing—Conservation’sFuture