The JOurneY Model describes a process by which meaning can be stewarded for individuals, organizations and cities.

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@bijoy @bootstrapaustin
facebook.com/bootstrap
May 13, 2013
What is Journey?
Doing it Your Way

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Visitors!
 Pam – Asheville, NC
 Brett & Audrey – Wilmington, NC

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Intros
 Tell us your story!
 What’s your venture?
 What brings you here?

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Welcome!
What we’re here to do:
 help you understand journey vis-à-vis dominant modalities
and decide if it’s for you!
 It’s about you: if you continually step back and analyze, you
will be more aligned with yourself and your venture
 Your place for reflection among peers
 A series of models
 The process: Model + Locate  Insight!
 Turn toward each other

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Two dominant paths
 Safety
 Outcome

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Journeyers
 Business: Steve Jobs, Richard Branson, Amar Bose, Howard
Schultz, Walt Disney
 Spiritual: Krishna, Jesus, Lao Tzu
 Music: Rush, Pearl Jam, U2, Peter Gabriel, David Byrne,
Bob Marley,
 Art: Da Vinci, Pollock, Georgia O’Keeffe
 Philosophy: Carl Jung, Joseph Campbell, Goethe
 Writers: Thoreau, Frost, Ursula Leguin, Pablo Naruda,
 Directors: Woody Allen, Almodobar, Orson Wells, David
Lynch, Akira Kurosawa,
 Movements: Gandhi, King,
 Scientists: Carl Sagan, Einstein, Tesla

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A Journeyer describes themselves
Christian Louboutain interview: 24:18, 27:59, 34:12,
48:00, 49:50

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Journey Entrepreneur
“We do this not because we want to get rich.
We do it because we love beer.”
-Will Golden
Cofounder/Head Brewer, Austin Beerworks

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Journey: The Road Not Taken
Two roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;
Then took the other, as just as fair,
And having perhaps the better claim,
Because it was grassy and wanted wear;
Though as for that the passing there
Had worn them really about the same,
And both that morning equally lay
In leaves no step had trodden black.
Oh, I kept the first for another day!
Yet knowing how way leads on to way,
I doubted if I should ever come back.
I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.

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What is the ―Goal‖ of a Journeyer?
2:36
For what is a journeyer, what has she got?
If not herself, then she has naught
To say the things she truly feels and not the
words of one who kneels
The record shows I took the blows
and did it my way!

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Your Journey is
Everything that’s ever happened to you!
The Journeyer
finds the hidden meaning and pattern within
those experiences

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All journeys have a Quest(ion)
What are their questions?
 Newton/Einstein’s
 Steve Jobs
 Richard Branson
 Howard Schultz

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Virgin’s Quest(ion)
An Organization takes on its founder’s question

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And the Rockets' red glare, the Bombs bursting in air,
Gave proof through the night that our flag was still there;
O! say does that star-spangled Banner yet wave,
O’er the Land of the free, and the home of the brave?
O! say can you see by the dawn’s early light,
What so proudly we hailed at the twilight’s last gleaming,
Whose broad stripes and bright stars through the perilous fight,
O'er the ramparts we watch’d, were so gallantly streaming?
The US QUEST(ion)
Countries take on their founders’ question

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My Question: how do I journey?
How do I bi joy aka how do I bijoy?
 Cultural: 9 -18
 Spiritual: 18-27
 Work/Relationships: 27- 36
 Life: 36-now

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What is your quest(ion)?
Many versions in particular areas
1. Blank page
2. Do the smaller questions around the center
3. Is there an emergent question?
4. Share

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James MadisonKing George III
Isaac Newton and the…
Your Quest(ion) creates a duality

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Apple’s Duality
Steve Jobs explains:

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Louboutin’s Duality
31:10

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James MadisonKing George III
James Madison and the Constitution
America’s Duality
America 1.0 America 2.0
America 2.1.10

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both
Element 1
Element 2
+
+
-
-
Start
Integration
Swap – reject
money
Direction
Inflection Point
KEY:
+ Pos feedback
- Neg feedback
Integrating
2 Next duality
yinyang as Duality Exploration

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What are the dualities that arise from your question?
 What tension of opposites do you
experience?

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Revisit your story

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Journey Inventory this week
1. Watch Guru or Disciple? YES!
2. Watch Danny’s interview on the siminar
 Do a personal journey analysis
 Share with a good friend, get their feedback
3. Come prepared on Monday to share your
journey again through the new lens

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Watch Guru or Disciple? Yes!
 What are Dick and Grover’s Question?
 What is their duality?

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Outline for 4 weeks
Weeks 1 & 2: you
Week 3: bootstrapping
Week 4: you + bootstrap
1. Journeyer stories via map
2. Order a book from the list
Model + reflect  insight

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Over the Course
 Interview an Austin journey entrepreneur
during week 3
 Pick a book from the Bootstrap List about a
journey entrepreneur to read.