Beyond Yoast: 7 Critical SEO Steps Your Are Probably Missing
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Yoast's WordPress SEO plugin is the standard for search engine optimizing wordpress website. But it does not do it all. Learn the critical steps beyond the Yoast SEO plugin that will make your website ranking soar!
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Beyond Yoast: 7 Critical SEO Steps Your Are Probably Missing
- 1. Beyond Yoast: 7 Critical SEO Steps You are Probably Missing By Tony Guarnaccia 1
- 2. You Will Leave With… • The 5 Pillars of SEO • WordPress SEO Framework • The tools and resources I use • Best Practices • Give you real life examples 2
- 3. About Big Fish • Great Companies • Big Brands • Exclusivity • Marketing System
- 4. The 5 Pillars of SEO Success • Accessibility • Content • Links • Social • Behavior
- 5. Install Google Analytics What to look for: • Understand where they are coming from! Channel, Keyword, etc. • Onsite behavior - Bounce Rate, Time on Site, Pageviews per Visit • Most Popular Content
- 6. Google Webmaster Tools “Search Console” What to look for: • Search Queries – Clicks, CTR, Impressions • Security and Speed • Indexation and Crawl
- 8. Make Your Site Mobile Friendly
- 9. Robots.txt • Blocks crawl • URLs can still index • Can acquire PageRank
- 10. Troubleshooting Duplicate Content • Unique Content • Page Titles • Meta Descriptions • Post Excerpts • NoIndex • Nofollow • Canonical URLs • www vs. non-www
- 11. Identify Duplicate Content • Dynamic Pages • Homepage • Posts • Categories • Tags • Date Archives • Etc…
- 12. Duplicate Images
- 13. 301Redirects For: • Moving content • Change URLs • Links to wrong URL Result: • Pass link value • Some decay
- 15. Permalink Setting What to do: • Prefer: /post-name/ or /category/post-name/ • Use Keywords in permalinks
- 16. XML Sitemaps • Root (/sitemap.xml) • Engine not People • Pages to index, order of importance, and last updated date • Posts, pages, tags, categories, and archives • Additional formats: image sitemap, video sitemap, and mobile
- 17. Page Layout and Structure • Hierarchy of content • No Keywords meta • Image quality • Clean • Skimmable • Consistent • Whitespace
- 18. Embed Schema Microdata Why Schema: • Better rankings • More real estate • Links to specific content
- 19. Security and Spam • Up to date • Secure site • Limit logins • Prevent Spam • Webmaster Tools
- 20. Test Your Site Speed
- 21. Improve Your Site Speed • Great hosting • Clean Up Database • Deactivate Plugins • Limit Widgets • Pick a Good Theme • Reduce File Size • Caching • CDN
- 22. Create Internal Links Some Ideas: • Use Breadcrumbs • Related post plugins • Linking inside posts • Use sidebar, footer, and menu
- 23. Post Great Content What to do: • Measure page bounce rate and time on each page • Leverage a content calendar • Watch Grammatical and spelling errors • Leverage Video
- 24. Leverage Social Media What to do: • Create shareable content • Leverage Social Plugins • Leverage Retargeting
- 25. *FREE BONUS* FREE WordPress SEO CHECKLIST & Guide Give us Your Business Card And receive: "Accounting for Image" Ten Tips to Make a Great First Impression in 7 Seconds