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5keyprinciples
inpresentations

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It’s said that a picture is worth a thousand words.

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But what exactly does that mean?

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Well, images are powerful
and emotional.
A single image can tell
an entire story.
It can stir curiosity and
engage an audience that’s
craving to be entertained.

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In a presentation, images
help create an experience.
They leave a visual reference
for the audience members to
remember in the future.
However, images can be
disastrous if used incorrectly.

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This is why it’s important to understand the
five key principles of photography that can make
your presentation worth viewing.

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Rule of Thirds
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Rule of Thirds
Break the image into thirds (vertically and
horizontally) so it has nine parts.
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The goal is to place the image’s points of
interest at the intersecting lines.
Viewers’ eyes naturally veer to these points
rather than the center, so this rule creates a
balanced photo that lets viewers interact
with the photo more easily.
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9.
Depth of Field
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Depth of Field
Depth of field is the amount of distance
between the nearest and farthest objects
in the focus of a photograph.
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When searching for photos of people or
objects, try to find photos that utilize
a shallow depth of field.
It’s used to bring photos to life by giving
depth to the background and focus to the
subject.

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Natural Photos
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Natural Photos
Stiff and staged photos seem unrealistic
and disconnect the viewer from the message.
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Natural Photos
Stiff and staged photos seem unrealistic
and disconnect the viewer from the message.
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Candid photos taken in everyday
environments have a greater impact,
allowing your presentation and message
to seem more relatable.
When capturing natural photos, guide your
subjects in a specific direction that lets
them form the image instinctively.

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No White Backgrounds
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No White Backgrounds
Stock photos are usually low-cost, quick
and easy to access, providing a wide
variety of images to fit a specific need.
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However, they’re often predictable and
overused, so they end up hindering your
presentation’s design.

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No White Backgrounds
Stock photos are usually low-cost, quick
and easy to access, providing a wide
variety of images to fit a specific need.
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However, they’re often predictable and
overused, so they end hindering your
presentation’s design.
Focus on getting natural photos that don’t
include the typical white background that
accompanies most stock photos.

17.
High Quality
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18.
High Quality
A pixelated image across a large screen
makes your work look sloppy. And sloppy
work makes you look less credible.
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High Quality
A pixelated image across a large screen
makes your work look sloppy. And sloppy
work makes you look less credible.
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Rule of thumb: Images should be no
smaller than 1600 pixels wide.
Remember to use high-resolution images
to ensure a high quality presentation.

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