1. Client Case Study
Global manufacturing software company
increases profile with Publishing Partner
role in Microsoft magazine
ince 1981, Dassault Systèmes has helped its industrial
S Client:
customers to maximise product design and development. Dassault Systèmes
Having pioneered 3D software with its Catia Solutions product
line, Dassault Systèmes now anticipates the industrial processes of Description:
With over 6,200 employees in 27
tomorrow with solutions providing a 3D view of the entire product
countries, Dassault Systèmes is a
lifecycle. The company has grown to become an international group pioneer in 3D software solutions
with over 6,200 employees at 146 sites in 27 countries. for industrial product design and
development.
In 2004, Dassault Systèmes agreed a strategic five-year alliance
Sector:
with Microsoft, engaging with the company on several grounds Manufacturing
including technology integration, business collaboration, and
joint marketing operations. Brief:
Dassault Systèmes wanted to
showcase its expertise and
promote its partnership with
Around the same time, Microsoft was especially because Prime has reach into
Microsoft to a wide audience of
working with Tudor Rose to establish all our prospects and customers.” business decision makers in the
Prime magazine, one of a stable of manufacturing industry.
industry-specific titles produced by Extended reach
Tudor Rose as a vehicle to inform end It took just two years for Prime to Tudor Rose department(s):
users about Windows-based partner expand into a global publication, Publishing
solutions and services for the extending its reach to customers and
manufacturing industry. Prime gives prospects worldwide. “We are
contributors an opportunity to go to especially happy that the publication
market alongside Microsoft, showcase has gone global,” adds de Cidrac. “We
their expertise and actively promote appreciate the professionalism of the
their Microsoft alliance to business publishing team, which has made
decision makers. Dassault Systèmes Prime an excellent showcase for our
recognised the value of the solutions. Being associated with Prime
opportunity, and became a publishing magazine brings even more credibility
partner of the magazine from the to our value proposition for
outset. manufacturing companies.”
“Dassault Systèmes and Microsoft have Dassault Systèmes has been able to
a very strategic alliance, and have engage effectively with Prime as a
engaged together on various levels marketing tool, and its relationship
including research and development, with Tudor Rose has helped it to
bringing our solutions onto the maximise its opportunities here.
Microsoft platform, as well as marketing “Throughout our partnership, Tudor
and sales activities,” says Isabelle de Rose has been very proactive in
Cidrac, Marketing Director, Microsoft- bringing Dassault Systèmes content
Dassault Systèmes Alliance at Dassault into the magazine. The account
Systèmes. “Leveraging Microsoft’s managers have been of great help in
publication was a natural move for us, identifying topics of interest for us,

2. “Being associated
and in guiding us on how best to opportunity enables us to offer an
position ourselves on those topics,” end-to-end solution. The value
with Prime
comments de Cidrac. “Our proposition we offer together with
collaboration with the account Microsoft is far greater than the one
magazine brings
management and editorial teams has we could bring to customers alone.”
been very positive, enabling us to
even more
contribute to articles that are relevant De Cidrac recognises that marketing
credibility to our
and well-thought-out. In addition, the the alliance in an intelligent way
editorial team is proactive in visiting demands the skill of an expert team:
value proposition
our own website regularly and “Our work with Tudor Rose and Prime
engaging with our sales and has been very successful,” she
for manufacturing
marketing teams to find the most continues. “The editorial team takes a
recent information that could be non-partisan approach,
companies”
leveraged in articles, and in the accommodating different viewpoints
overall content of the magazine.” between partners that are also often
Isabelle de Cidrac
competitors. This is done in a very
Marketing Director, Microsoft-Dassault
Expert coverage thorough way that gives partners their
Systèmes Alliance, Dassault Systèmes
Prime’s success as a marketing tool is unique voice without letting those
partly due to the Tudor Rose team’s points of view conflict or clash. The
efforts to offer an independent editorial team keeps a neutral eye –
editorial perspective, giving partners when they conduct an interview, they
an opportunity to expand the remain critical enough to constructively
dialogue with readers beyond the challenge what we tell them, ensuring
confines of wholly ‘Microsoft-centric’ that the finished articles are engaging
subjects. In doing so, they are better and informative.”
able to showcase their own skills and
expertise in using the Windows Looking forward
platform and technology stack to the Dassault Systèmes is keen to build on
best advantage of the end user. its partnership with Tudor Rose by
taking advantage of its broad
For de Cidrac, alliance marketing experience in producing marketing
offers considerable benefits to collateral. “We are looking forward to
partners: “Microsoft has a very discussing how we can expand our
thoughtful positioning and a well- partnership,” says de Cidrac. “We
articulated value proposition in the would certainly benefit from services
manufacturing industry, beyond the such as this. I have been impressed
optimisation of the platform,” she with the way the magazine has been
says. “It talks about real-world issues, redesigned for its global launch, and
such as how you communicate within we have repeatedly been offered
the enterprise all the way down to the services such as writing letters to our
shop floor, or how to share and find customers, sending extracts from the
information in the enterprise, how to magazines, or cover story reprints.
secure your IP and how to drive We’ll be looking into how we can use
innovation. These are business issues these services for our best advantage –
that Microsoft addresses very well, for example, how we could use
beyond mere IT solutions. Teaming targeted mailings to the Prime
up with Microsoft to address these audience.”
topics and sharing the Microsoft
viewpoint is of great benefit for us,
and the alliance marketing www.3ds.com
Further Information
For more information on promoting your business in Microsoft customer magazines,
please contact: Paul Simpson, Director, paul.simpson@tudor-rose.co.uk
To find out how Tudor Rose can help you to market your business,
please contact: Toby Ingleton, Director, toby.ingleton@tudor-rose.co.uk
www.tudor-rose.co.uk +44 116 222 9900