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Package Yourself
for
SUCCESS
beth g sanders
@bethgsanders
bethgsanders.com
Great Packaging =
Quality +
Attention to Detail
2 http://www.prnewswire.com/news-releases/number-of-employers-using-social-media-to-screen-candidates-at-all-time-high-finds-latest-careerbuilder-study-300474228.html
92%
of employers use social networks to recruit.
1 http://www.prnewswire.com/news-releases/number-of-employers-using-social-media-to-screen-candidates-at-all-time-high-finds-latest-careerbuilder-
study-300474228.html
2 http://www.prnewswire.com/news-releases/number-of-employers-using-social-media-to-screen-candidates-at-all-time-high-finds-latest-careerbuilder-study-300474228.html
57%
are less likely to interview
a candidate they can’t find online.
2 http://www.prnewswire.com/news-releases/number-of-employers-using-social-media-to-screen-candidates-at-all-time-high-finds-latest-careerbuilder-study-300474228.html
54%
have decided not to hire a candidate
based on social media profiles
2 http://www.prnewswire.com/news-releases/number-of-employers-using-social-media-to-screen-candidates-at-all-time-high-finds-latest-careerbuilder-study-300474228.html
Half
of employers check current
employees' social media profiles
2 http://www.prnewswire.com/news-releases/number-of-employers-using-social-media-to-screen-candidates-at-all-time-high-finds-latest-careerbuilder-study-300474228.html
> 33%
have reprimanded or fired an
employee for inappropriate content
2 http://www.prnewswire.com/news-releases/number-of-employers-using-social-media-to-screen-candidates-at-all-time-high-finds-latest-careerbuilder-study-300474228.html
70%
of employers use social media
to screen candidates
2 http://www.prnewswire.com/news-releases/number-of-employers-using-social-media-to-screen-candidates-at-all-time-high-finds-latest-careerbuilder-study-300474228.html
Google
Thyself
2 http://www.prnewswire.com/news-releases/number-of-employers-using-social-media-to-screen-candidates-at-all-time-high-finds-latest-careerbuilder-study-300474228.html
“FirstName LastName” City
`
`
Resume/cover letter
You have help for that here, but here are a few basics that bear reinforcing.
No typos. The worst thing you can do is be sloppy. Have someone else proofread it for you.
Be organized. Use a sequence and layout that make sense; don’t make someone work too hard to see your experience.
Package it! Remember our Apple box; make it look good. Use a clean, basic font, plenty of space between lines and no unnecessary words. Fewer words make the important ones stand out.
Resume/cover letter
You have help for that here, but here are a few basics that bear reinforcing.
No typos. The worst thing you can do is be sloppy. Have someone else proofread it for you.
Be organized. Use a sequence and layout that make sense; don’t make someone work too hard to see your experience.
Package it! Remember our Apple box; make it look good. Use a clean, basic font, plenty of space between lines and no unnecessary words. Fewer words make the important ones stand out.
Your Resume
• No typos
• Be organized
• Package it
The Elevator Speech
I am (professional identity)
I help (who you work with)
Do or understand (unique solution)
So (transformation/benefit).
I am a web designer, social media coach and
consultant and I help nonprofits and small
businesses build their online presence to
attract customers and maximize revenue.
Get Your Bio Ready
• 5 - 10 keywords
• Write long & short forms
• Great headshot
social media
WordPress
twitter
small business
blogging
communications
writing
iloveyoufool@aol.com
iloveyoufool@aol.com
467,000,000
Members2
3 https://www.statista.com/statistics/274050/quarterly-numbers-of-linkedin-members/
7Steps to LinkedIn Goodness
Good Headshot
1
Full, Real Name
2
Headline With at Least One Keyword
3
Previous Positions
4
Follow Company Profiles
5
Be Proactive
6
Post Updates
7
$29.99/month
Consider $$$
Optimize
Optimize Your Profile
Optimize Your Profile
Share
4 https://www.linkedin.com/pulse/20140512123345-49246280-7-ways-to-attract-
recruiters-to-your-linkedin-profile/
5 Ways to Attract Recruiters
to Your LinkedIn Profile
Shaheed Wazed
4 https://www.linkedin.com/pulse/20140512123345-49246280-7-ways-to-attract-recruiters-to-your-linkedin-profile/
1. Understand Boolean Search
Recruiters search for you on
LinkedIn using keywords.
4 https://www.linkedin.com/pulse/20140512123345-49246280-7-ways-to-attract-recruiters-to-your-linkedin-profile/
2. Pay Attention to Your Tagline
It’s right under your name.
Use it wisely.
4 https://www.linkedin.com/pulse/20140512123345-49246280-7-ways-to-attract-recruiters-to-your-linkedin-profile/
3. Make Your Summary a WOW
Use your keywords to describe your
expertise and skills, software, etc.
4 https://www.linkedin.com/pulse/20140512123345-49246280-7-ways-to-attract-recruiters-to-your-linkedin-profile/
4. Make Your Profile Credible
Use recommendations (not endorsements)
to provide social proof.
4 https://www.linkedin.com/pulse/20140512123345-49246280-7-ways-to-attract-recruiters-to-your-linkedin-profile/
5. Quantify Your Results
I saved Company X $9 million
with my brilliant idea.
4 https://www.linkedin.com/pulse/20140512123345-49246280-7-ways-to-attract-recruiters-to-your-linkedin-profile/
5. Quantify Your Results
I saved Company X $9 million
with my brilliant idea.
Twitter?
A Tweet
• 140 Characters
• Photo or Video
• Link
328 million active users
500 million tweets daily
HIRE ME
HIRE ME
What to Post
Links to Relevant Articles
Answer Questions/Be Helpful
Interact/Engage with Others
RT
@
HT
TIL
S/O
OH
ICYMI
Buffer.com
How Do You Find
Content to Post?
Feedly.com
Tie it all together.
10Ways to be an online rock star
10
Listen before you leap.
9
Remember: It’s not about you.
8Don’t sell.
7Think before you speak.
6Engage & interact.
5
Be generous. Help.
4
Promote others.
3
Mix up your posts.
2
Don’t be stupid.
1
Don’t be a jerk.
How will you
package
your product —
You?
thanks, y’all
@BethGSanders
BethGSanders.com
LinkedIn.com/in/BethGSanders

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