The document discusses the differences between the humanities and social sciences approaches to studying persuasion. The humanities view, known as the rhetorical tradition, focuses on analyzing persuasive messages, speakers, types of texts, and types of proof. The social sciences view, known as the psychosocial tradition, focuses on how receivers of messages process information and are influenced by looking at factors like social judgment theory, the elaboration likelihood method, and cognitive dissonance theory.

1. Persuasion: Humanities vs. Social Sciences Interlude between Narrative and Social Judgment Theory 2009.11.24