1. TASKS AND TOPICS FOR
CULTURAL MANAGERS
1 Webinar Alumniportal Deutschland
With Sonja Ostendorf-Rupp
March 7, 2013

2. TASKS AND TOPICS FOR CULTURAL
MANAGERS
What is cultural management? What fields of
activities exist for cultural managers? What
are the new trends and tasks in cultural
management? What types of trainings are
available?
Photo from flickr by Jennifer Kumar
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3. TASKS AND TOPICS FOR CULTURAL
MANAGERS
Photo from flickr by Lieven SOETE
Cultural Management is an inter-disciplinary
subject connecting the arts, economy, society
and politics, applying to many aspects of
cultural work. In this webinar Sonja
Ostendorf-Rupp will give an introduction to
cultural management and it´s application in
the field of arts and culture based on
international and practical examples while
considering current challenges in the field. 3

4. SONJA OSTENDORF-RUPP
M.A., M.C.M., PHD CANDIDATE
International experience @sonjaostendorf
in different capacities
kulturmanagementusa.
from volunteer to director blogspot.de
in multiple disciplines.
Currently cultural
management consultant
and international trainer
based in Hamburg,
Germany.
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5. ARTS ADMINISTRATION, ARTS MANAGEMENT,
CULTURAL MANAGEMENT
Definition:
„Cultural Management refers to all control
tasks for creating and securing services in
cultural organizations that are taking place in
a complex and variable environment and are
focused on exchanges between suppliers and
users.”
Werner Heinrichs, Armin Klein: Kulturmanagement von A-Z.
2001, p. 193, translation SOR
In short:
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Managing the business side of the arts.

6. CULTURAL MANAGEMENT IN CONTEXT
Cultural
Management
Cultural Cultural
Policy Life
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7. WHERE DO CULTURAL MANAGERS WORK?
 in arts organizations and cultural agencies
 in local authority offices and venues
 in festivals, projects and events
 in for-profit entities
Photo from flickr by marfis75 7

8. IN WHAT CAPACITIES DO CULTURAL
MANAGERS WORK?
 on all levels
 in all administrative capacities
have titles that don´t refer to cultural management
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9. TRADITIONAL TASKS FOR CULTURAL
MANAGERS
 Governance
 Staff Management
 Finance
 Marketing and Sales
 Fundraising
 Public Relations
 Education
 Artistic Administration
 Volunteer Management
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 Program Development

10. LATEST DEVELOPMENTS AND CHALLENGES
Video 4:20 Min
Prof. Birgit Mandel Keynote Excerpt
The Art of Managing Culture Conference
December 2012 Berlin, Germany
http://vimeo.com/61036355
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11. NEW WORKPLACES FOR CULTURAL
MANAGERS
To stimulate innovation and individual
creativity across sectors cultural managers
find jobs:
 in business enterprises
 in city development
 in tourism
 in education
Photo from flickr by j.o.h.n. walker 11

12. EXTERNAL FACTORS FOR CHANGE
 Audience:
 Demographic and Lifestyle changes
 Cultural Changes
Photo from flickr by Soon.
 Change management for diversity
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13. EXTERNAL FACTORS FOR CHANGE
 Technology
 Towards democratic participation
and collaborative networking
Photo from flickr by DaveLawler
 Globalization
 Building an international audience
and facing global competition
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14. EXTERNAL CHANGE FACTORS LEAD TO
NEW TASKS FOR CULTURAL MANAGERS
 Connect public and private arts sector to
create synergies
 Develop new ways of how to develop and
distribute art
 Develop new audiences
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15. EXTERNAL CHANGE FACTORS LEAD TO
NEW TASKS FOR CULTURAL MANAGERS
Photo from flickr by drewleavy
 Strengthen collaborative efforts between the
arts and other sectors
 Connect with the virtual world
 Increase the relevance of the arts
 Moderate an intercultural change process 15

16. TRAINING OPTIONS FOR CULTURAL
MANAGERS AROUND THE WORLD
 Practicaltraining
 Web-based Programs
 Professional Development
 University Programs
 Goethe Institut Cultural Management
Training
Photo Sonja Ostendorf-Rupp
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17. CULTURAL MANAGER TESTIMONIALS
3 Videos 6:42 Min Total
Recorded at The Art of Managing Culture
Conference
December 2012 Berlin, Germany
Tamar Janashia, Georgia
http://vimeo.com/61036358
Hadia Gana, Lybia
http://vimeo.com/61036356
Ashwatt Bhatt, India
http://vimeo.com/61036357 17

18. MAY I ANSWER YOUR QUESTIONS?
Photo from flickr by maxigiani
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19. THANK YOU FOR YOUR ATTENTION!
PLEASE JOIN ME IN THE IN THE CULTURAL
MANAGEMNT GROUP ON THE ALUMNIPORTAL
DEUTSCHLAND FOR FURTHER DISCUSSION.
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