GravitySummit 2010 USA TODAY
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GravitySummit 2010 USA TODAY
- 1. Tips for Engaging Audienceand Staff in Social Media Brian Dresher: USATODAY.com Twitter: @bdresher Blog: social.usatoday.com
- 3. If you don’t break or share the news, then someone else will.
- 5. Connect with existing fans as well as find new ones.
- 6. Traffic increases to your site.
- 8. Facebook Fan Pages for Brands
- 10. Opportunity - @USATODAYweather - Send your weather photos to USA TODAY. We publish the best online and in the newspaper. #photography
- 11. Engagement - @USATmedialounge - With more than 1,700 comments, there's a lot of interest in Iowa's decision on gay marriage. Add your thoughts here: http://ow.ly/21o5
- 12. Story Leads - @barbdelollis- Are you #snowbound/stranded in a #hotel ? If so, I'm interested in hearing abt yr experience for a story. Email me @ bdelollli@usatoday.com
- 15. Defined roles for members of our organization.
- 16. Created internal education plan.
- 17. Prepare monthly report showcasing our ROIII.These steps have helped to turn doubters into believers!
- 19. Use sites such as WeFollow to find and follow Twitterers who cover similar topics.
- 20. Follow other internal Twitter feeds, industry experts, major brands, clients, competitors, etc.
- 21. Identify best hashtags to have tweets discovered as well as search for other Twitterers tweeting on same subject.
- 22. Optimize tweets so that they’re easily re-tweetable.All of the above tips lend themselves to increasing Followers and Engagement!
- 23. Competitive Analysis of Social Media Mainstream media Anyone with a cell phone Mainstream media +Anyone with a cell phone
- 24. Educate and Inform our Audience about Twitter Tweets posted to the comments section. Source: “Hotel guests: What's the 1st thing you do after check in?” by Barbara DeLollis, http://content.usatoday.com/communities/hotelcheckin/post/2009/05/67083873/1
- 25. Enhance On-Site Twitter Presence Source:“Gene mutations tied to children’s stuttering,” by Rtia Rubin, http://www.usatoday.com/news/health/2010-02-11-stutter11_ST_N.htm
- 27. Optimize title tags so that they are SEO-friendly.
- 28. Submit content to social media sites (e.g., Yahoo Buzz, Digg, etc.).
- 29. Upload multi-media to Flickr, YouTube, and iTunes.
- 30. Maintain Facebook Fan Page presence.
- 31. Tweet and monitor Twitter for trends and ideas.Need to know what tools exist and how and when to use them!
- 32. Developing your Social Media Plan What do you hope to achieve by having a social network presence? Who is your target audience and where do they spend their time? How will you create buy-in with internal staff that this is a priority? What metrics will you use to gauge success? Who are your competitors and what do they do on social networks? How do your on- and off-site social media activities support each other?
- 34. Social networking allows for increased engagement and exposes personality of the brand and increases traffic.
- 35. Commitment to social networking requires commitment to learn, apply latest tools, and experiment.
- 36. Social media is here to stay. Each day allows us opportunity to tap new audiences.