Conferencia presentada el 26 de septiembre en el 1er Congreso Internacional de Estudiantes de Diseño de Moda, Guadalajara, México. En la conferencia se describe el uso de nuevos materiales como detonante de la Industria de la Moda.

1. Materials
Radical Innovation on
Fashion requires
Radical
Alberto Rosa Sierra, Dr. Ing.
Laboratorio de Innovación Tecnológica para el Diseño
Universidad de Guadalajara

2. Designers have to start getting
serious about the power of
materials to transform the creative
process
Candice-Leigh Baumgardner

3. Innovación
Creación de mejores
Productos
Servicios
Eventos (experiencias)

4. Factores humanos:
Deseabilidad
Factores de negocio:
Viabilidad
Factores técnicos:
Factibilidad
Factores de innovación
Materiales que
conforman los
productos

5. Futuro
Innovación Escenarios
Tendencias
Estrategia de
diseño a través de
nuevos materiales

6. Carácter de un producto
Función
Producto
Características
Personalidad
UsabilidadProcesos
Materiales
Contexto
Psicología del productoFisiología del producto
Quién? Hombre, Mujer, Niño, Anciano...
Dónde? Casa, Oficina, Europa, Africa...
Cuándo? Día, Noche, Diario, Ocasionalmente...
Por qué? Para cubrir una necesidad básica....Cerámica
Polímeros
Metales
Naturales
Composites
Unión
Formado
Superficies
Adaptación
física
Transferencia
de información
Biométrica
Biomecánica
Operación
Retroalimentación
Estética
Asociaciones
Percepciones
Color, transparencia, forma,
simetría, textura, sonido....
Poder, salud, aprendizaje,
sofisticación, plantas, tec....
Serio, divertido, femenino,
masculino, caro, barato....

7. Atributos percibidos de un producto
Agresivo_Pasivo
Barato_Caro
Clásico_Moderno
Inteligente_Tonto
Común_Exclusivo
Decorado_Simple
Descartable_Perdurable
Formal_Informal
Extravagante_Conservador
Femenino_Masculino
Elaborado a mano_Producción en serie
Cómico_Serio
Irritante_Amoroso
Maduro_Juvenil
Nostálgico_Futurístico

8. OK, Materiales.....

9. De donde surgen?
Adaptación de otros ambientes/usos
Creación de nuevos compuestos
Nuevas aplicaciones a materiales conocidos
Reciclaje de materiales

10. Creación de nuevos
compuestos y procesos...

11. Lunar racer
Nike (U.S.)
Suela lunar foam
>250 gms.

12. BMW Gina
Geometry in N adaptations
Julio 2008

14. Pauline van Dongen
Exploraciones en uso de prototipado rápido

15. 41
r smart phone? I have a love-hate relation-
a designer. Designers are skillful at making
e’s too much stuff in our garages and clos-
gurus in Nike design once said to me that
nable design is not designing anything.
anthropologist and I discussed how as
currency is no longer defined by what we
hat we bring to the table. Designers have
that is our social currency: Our ability to
hinking to any problem and not just solve
nnovative ways but to envision something
ers are powerful in our visual and visionary
an imagine anything and bring it to fruition,
ng out of nothing. That’s
we take a hard look at
n. We need to design
designed with a
al impact using
eferred rubber, water-
nd recycled polyester.
step in the multidirectional
replicates the foot’s natural
ps women get more out of their
aving a huge environmental footprint.
evolving the business. It means knowing their business just
as well as, if not better than, they do. It means knowing the
science behind materials and how that plays into the macro
economics of a global supply chain where there are limits
in the system.
Design is the keystone species that has a critical place
within the system. Without design, the system can fall apart
and lose consciousness. The system is the world. Design
can make the world. Design can destroy the world. Design
can save the world.
41
I N N O V A T I O N S P R I N G 2 0 1 1 39
onsider how we design.
ike began researching environmentally preferred rubber
oping formulations that could be applied to footwear.
that work was ready for commercial use and
ng its way into limited shoe production.
Nike
Exploraciones en polímeros biodegradables
Free FTR
Caucho natural, adhesivos
base agua y PS reciclado

16. Algodón a prueba de agua
Las partículas blancas son nano-partículas de
polímeros repelentes de agua, fijadas a la tela
de algodón.

17. Outlast

19. Philips Design

22. nano sphere

23. Adaptación de otros ambientes/usos
Nuevas aplicaciones a materiales conocidos
Reciclaje de materiales

24. Titanio + concreto
Latín concresso: Crecer conjuntos

40. Chau Har Lee

43. Andrea Carvacho Tramacobre

46. e and
as
ploy
at
als,
ions
ducts
enew-
oup is
material
entred on
create
h. This
anslating
rather
rojects
applying
.
nted ma-
essible
erstand-
coconut
coconut
e small,
her in
om this
2 x 84
s.
For more info go to:
www.ekobebrasil.com
Typical applications
Just about anywhere you might use con-
ventional tiles, including walls and flooring in
both dry and wet areas.
es
Key features
- Sustainable
- Resistant to corrosion and insect attack
- Extremely hard
Ekobe
Mosaicos de copra de coco
Características:
-Sostenible
-Resistente a la corrosión y a los
insectos
-Extremadamente durables
www.ekobebrasil.com

51. Noon Solar

56. TOUS

60. Hydrochromic
Hydrophobic
colorant, ‘hydrochromic’ simply means
in response to water. Typically used
applications as a quick way to visu-
ducts have been in contact with
designers Squid have a come up
n use for the technology, umbrel-
cs that come out in the rain.
of self-cleaning glass that works on
e leaves of the lotus plant. You may
er droplets beading up as a result
rophobic, or water-repellent, sur-
e specific microscopic surface
ffect that is mimicked in these sheets
g it very difficult for anything to stick
ng away any accumulated dirt every
need for additional cleaning.
d Aridion, for solid materials, are two
of completely waterproofing prod-
ply cannot stick to the surface due to
ating up chemicals until they vapo-
durable and waterproof skin across
ential benefits in handheld electron-
y life in wet conditions, not to mention
cts tend to look cleaner for longer.
Top
Squid hydrochromic umbrella
Image courtesy of
Squid London
www.squidlondon.com
Bottom
Hi Tec shoe with Ion Mask
hydrophobic coating
Image courtesy of p2i
www.p2i.com
www.hi-tec.com
Pigmento hidrocrómico
Squid London
5
Hydrochromic
Hydrophobic
colorant, ‘hydrochromic’ simply means
response to water. Typically used
pplications as a quick way to visu-
cts have been in contact with
esigners Squid have a come up
use for the technology, umbrel-
that come out in the rain.
f self-cleaning glass that works on
eaves of the lotus plant. You may
r droplets beading up as a result
phobic, or water-repellent, sur-
specific microscopic surface
ect that is mimicked in these sheets
t very difficult for anything to stick
g away any accumulated dirt every
eed for additional cleaning.
Aridion, for solid materials, are two
of completely waterproofing prod-
y cannot stick to the surface due to
ting up chemicals until they vapo-
urable and waterproof skin across
ntial benefits in handheld electron-
life in wet conditions, not to mention
s tend to look cleaner for longer.
Top
Squid hydrochromic umbrella
Image courtesy of
Squid London
www.squidlondon.com
Bottom
Hi Tec shoe with Ion Mask
hydrophobic coating
Image courtesy of p2i
www.p2i.com
www.hi-tec.com
Ion Mask ®
Repelente al agua

64. Mattehw Karl Gale Excube

65. Materialbyproduct

67. The bikini project

69. Y que nos deparará
el futuro?

70. Innovación
Sustentabilidad Futuro

71. Innovación
Formas innovadoras
Formas pre-moldeadas
Avances tecnológicos en materiales
Materiales foto-mecánicos
Tecnología sensible al toque

72. Sustentabilidad
Materiales naturales
Estructuras verdes
Nuevos usos a antiguos materiales
Eficiencia energética
Técnicas tradicionales
Infraestructura local

73. Futuro
Materiales inteligentes
Materiales emisores de luz
Materiales con memoria de forma
Realidad virtual
Materiales biomiméticos
Nano-materiales

74. For a designer to continually
learn about materials is not
extracurricular, it’s absolutely
essential
Jonathan Ive
Apple’s Senior Vice President of Design

75. finalmente...

76. Comercial
Gratis en iTunes Store
“libros udg”

77. Gracias por su atención...

79. Materials
Radical Innovation on
Fashion requires
Radical
Alberto Rosa Sierra, Dr. Ing.
Laboratorio de Innovación Tecnológica para el Diseño
Universidad de Guadalajara