Workshop presentation first given on 16 March 2010 in London, UK, at the Social Media World Forum. Presentation by Beth Granter, social media consultant, at NixonMcInnes.

1. Free Tools for Social Media (research and measurement)

2. i’m a consultant at social media agency nixonmcinnes hello! I’m Beth Granter

3. NixonMcInnes clients

4. Why free tools? — Useful for pitch research, & to validate plans — Good when budgets are low — Good in addition to paid tools

5. I’m going to talk about my toolbox — Tools I use for research — Tools I use for measurement — What and how, not so much why

6. Tools for research — To find people — To rank influencers — To find conversations, themes — To plan when to act and what to say

7. Tools for measurement — To baseline, assess current amount of buzz — To track changes — Specific to platform vs generic

8. Google’s search filters — Blogs — Discussions — Length

9. Google Insights: to check timing & popularity of terms

10. Google Insights part 2: to check folksonomy & regional interest

11. Google Wonder Wheel: to explore & represent related searches

12. Google Ad Planner: to understand audience behaviours, types of sites visited E.g. Gathering advice from forums and blogs Socialising on Facebook Shopping for food and household items Researching property & holidays Reading news Watching TV programmes Paying bills

13. Complex searches in Twellow Location & bio search, & follow directly on the page E.g. search ("united kingdom" | UK) ("football" | "footy”)

15. Tracking buzz with Samepoint Track number of results (before, during & after campaign)

16. Sort delicious links by popularity Greasemonkey plugin for Firefox

17. Facebook Insights — Contact acquisition (total fans) — Engagement (interactions)

18. Facebook Insights — Audience insights (demographics)

19. Socialmention for research Filter, subscribe to RSS & export CSV

20. Socialmention for measurement

21. (if you’re in a hurry)

22. Popularity vs influence Source: Onalytica

23. Popularity vs influence

25. Twitter grader to find influence path

26. If you want even more Twitter metrics…

27. Firefox plugin for Google PageRank, Alexa & Compete stats while you browse

31. Google Analytics Advanced Segments

32. Google Analytics Advanced Segments Use segments to exclude other ad streams, e.g. banner ads Then look at behaviour e.g. time on site

33. Baseline & measure with search engine results

34. Keeping track of blogger/forum outreach

35. THE END! http://nixonmcinnes.co.uk http://twitter.com/bethgranter [email_address]

36. http://technorati.com/ Blog search and ranking http://blogsearch.google.com/ Blog search http://www.twellow.com/ Twitter directory http://twitter.grader.com/search Twitter user search and ranking http://google.com > Filter results by Discussions http://www.samepoint.com/ Conversation search, buzz http://socialmention.com/ Conversation search, sentiment http://delicious.com/ Social bookmarking – search by popularity *use Greasemonkey plugin to order results https://addons.mozilla.org/en-US/firefox/addon/2007 Google PageRank plugin for Firefox http://www.facebook.com/ads/create/ Facebook Ad creator – demographic size Finding your audience and ranking influencers