Media Through The Ages Survey Presentation
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The document analyzes media consumption across different age groups from 0-10 years old to 71+ years old. It divides age groups into more specific ranges and examines differences in media use between males and females in each group. Younger age groups from 0-21 years old use a wider variety of media that increases as technology advances, while older groups from 41+ years old use less media and prefer simpler options like television and radio.
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Media Through The Ages Survey Presentation
- 1. Media Through The Ages Tatjana Harrington-Steward and Bethany Jones
- 2. Age Groups 0-10 11-15 16-21 22-30 31-40 41-60 60+ The reason that we chose to use these age groups are because there are changes in the media consumption between each group. It is easier to analyse the data as the changes are more significant than using age groups with 10 year or 5 year gaps, it’s easier with a range.
- 3. Other Divisions to consider Gender Disposable Income Location Relationships and Family Occupation
- 4. Results for 0-10 years Media used- TV, DVD player, CD player, MP3/iPod, Tablet, Wii, Games Console • Males- Play more video games on different medias such as Play Station, XBOX, Tablet, IPod Touch etc… • Females- Watch more TV and films on mainly the TV. They then listen to music and play some games but not as much as males.
- 5. Results for 11-15 years Media used- TV, CD player, IPod/MP3, Radio, DVD Player, Mobile Phone, Laptop, Computer, Social Networks, Video and Computer Games. • Males- Again males play more games than females and don’t social network as much but usually has an account on main networks such as Facebook and Twitter. • Females- Social Network more than males and spend more time on their phone or laptop than any other media.
- 6. Results for 16-21 years Media used- TV, CD player, IPod/MP3, Radio, DVD Player, Mobile Phone, Smart Phone, Laptop, Computer, Wider range of Social Networks, Video and Computer Games, Internet Shopping, Downloading music, watching videos online. • Males-Play more games on games consoles than any other media and watch TV or listen to music online. Music downloads are very popular. Use Social Networking more and Smart Phones are very common. • Females- Wider range of Social Networks like Snapchat and Instagram. Music Downloads and Internet Shopping very common. Smart Phones are used continuously and cinema trips with friends are common.
- 7. Results for 22-30 years Media used- TV, CD player, IPod/MP3, Radio, DVD Player, Mobile Phone, Smart Phone, Laptop, Computer, Wider range of Social Networks including LinkedIn, Video and Computer Games less common, Internet Shopping, Downloading music, watching videos online. • Males- Less games are played as work becomes more important. Smart Phones become more important and LinkedIn is a common Social Network for Businessmen. • Females- Internet shopping is common with women of this age as they typically have young families and shopping online is convenient for them. Less time spent on many devices usually have one main device. This tends to be their smart phone.
- 8. Results for 31-40 years Media used- TV, CD player, IPod/MP3, Radio, DVD Player, Mobile/Smart Phone, Laptop, Computer, Wider range of Social Networks including LinkedIn, Video and Computer Games less common, Internet Shopping more common, Ebooks, uncommon to download media. • Males- Again less games are played as work becomes more important. Ipads are more common for commuting. Ebooks are used for commuting also. • Females- Use their smart phones daily and possibly computer for work either at home or at work. Ebooks are more common as more time to read or use it to pass commuting time.
- 9. Results for 41- 60 years Media used- TV, CD player, IPod, Radio, DVD Player, Mobile/Smart Phone, Laptop, Computer, Tablet, Small range of Social Networks mainly Facebook, Internet Shopping, TV catch up services common. • Males- More businessmen using Mobiles or Smart Phones, laptops etc… TV catch up used to see shows they missed. Not too much range in technology used. • Females- Less devices used mainly laptops and Smart Phone. Still keeps up to date on Social Media, TV catch ups and TV common as retirement becomes closer.
- 10. Results for 61-70 Media used- TV, CD player, IPod, Radio, DVD Player, Mobile/Smart Phone, Laptop/Computer, Tablet, Very small range of Social Networks such as Facebook, TV catch up services. • Both Males and Females use a lot less media. They watch TV more often and start to replace laptops and computers with Tablets for ease of use. May have one or two social networking sites to talk to family and friends. Radio used more often and DVD players aren’t uncommon. Both genders use similar media as they reach retirement age and a lot less than younger generations although change is forced upon them.
- 11. Results for 71+ Media used- TV, CD player, Radio, DVD Player, Mobile Phone, Laptop/Computer, Tablets maybe. • Both Males and Females use simple media such as Radio and TV but some of the population embrace change and start using tablets whereas majority resist and use simple mobile phones if any.