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Summary of Research
Summarising what I have found out through the three analysis's of
Every front cover has their
masthead at the top of the
page in the largest font size
and they always have the
same masthead on every
The image of the artist is always
in the centre of the page and
stands out from the rest of the
The cover story is almost always
in the centre of the page below
the image of the artist that the
cover story is about. It is also in
a large font like the masthead.
Through my research, I
noticed that the barcode is
often in the terminal area
or the bottom left hand
corner as it isn’t very
The coverlines are
arranged around the main
image and are in much
smaller fonts because they
have less importance.
There are multiple other images on the
cover but they are much smaller.
The headline is in the largest font
as it is an important aspect of the
double page spread.
The image is the main
part of the double
page spread and they
often cover one of the
The kicker is always at the start of
the article so people know where to
start looking. It is often in a serif
font because they look more
The article is in
columns which is
There is an image of the
artist/band who have a double
page spread in the magazine.
The masthead is also on the contents
page in the same style as on the cover
The contents is in a column
which is conventional so it
takes up less space.
There is often an
advertisement in the
bottom left hand corner
or the terminal area.
The contents page uses the route of the
eye and the important parts of the page
lay on the route of the eye
Conventions of Genre The colours red, white, and black,
are conventional for the rock
genre as they are the colours
associated with rock. Red
connotes blood and black
connotes death which also suits
the rock genre.
The masthead font looks aggressive as
it looks like it has been smashed by
someone. Anger suits the rock genre
hence why that font style has been
The image makes the artist look
violent because of his hand gestures
which is conventional because rock is
usually associated with violence.
The sans serif fonts are
conventional on rock/indie
magazines because they look
more modern than serif fonts
and they are also more
Conventions of Genre
The long shot image is conventional for indie magazines
because people like to see what other people wear and it
also makes them look more powerful as they have a whole
page dedicated to a photo of them.
The serif font is more typical for the indie genre because it
makes it stand out and looks different which people who
listen to indie music like.
Red is the only pop of colour which is conventional for an
indie/rock music magazine.
The sans serif font is conventional for indie/rock music
because it is simple and clear to read which those people
Conventions of Genre
The image is of an artist singing
with their band which rock/indie
people will like as it isn’t too
posed and it also clearly shows
who the artist is without having
to look too hard.
The red black and white is
conventional for the rock genre
more than indie because they are
quite masculine colours.
The fonts are all sans serif which
is conventional for rock/indie
because they look more simple and
modern and not over the top which
people would like.
Mode of Address
The colours black, white, and red,
suit the mode of address as the
brand wants to make themselves
look masculine and aggressive and
the colours achieve this as red
connotes blood and violence and
black connotes death and sadness.
The smashed masthead suits
the mode of address as it
shows aggression and
violence which suits
Kerrangs mode of address.
The hand gestures Gerard Way is
making suits the mode of address
because Kerrang represent
themselves and want to be seen
as very masculine and fearless
and Gerard suits this mode of
address through the gun hand
gestures that make the brand
look violent because guns are
used in killing people.
The cluttered layout shows
that the magazines mode of
address is quite informal.
Mode of Address The colours red and black
suits the mode of address
that NME is hoping to
achieve as the red
connotes passion and the
black that Florence is
wearing is very
mysterious which suits the
rock/indie genre which in
The artists all suit the turn suits the magazine.
mode of address
because they are quite
alternative which is
what NME is trying to
be so they always have
characters on their
double page spreads.
The way the artist is sitting
makes shows that the
magazines mode of address is
quite playful but edgy.
Mode of Address
The cluttered layout suits
the informal mode of
The natural shot of the
artist on the contents
page suits the informal
mode of address as it
doesn’t look to posed or
edited to make it look
Images dominate the page.
The black and white photo is often used to show that an
artist/band is indie and this cover is no different. They
clearly show through the effect on the image that the
magazine is rock/indie. The artist is also wearing dark
clothes which suggests he is more of a rock artist rather
than a pop artist.
Mid shots are also conventional on rock/indie music
magazine covers so that the audience can clearly see the
artist/bands facial expressions rather than what they are
wearing which pop magazines would do.
The guitars used as props in the picture
because it shows they are rock/indie as
they usually play guitars. Bands/artists
conventionally use an instrument as a
prop in rock/indie magazines as it shows
that they make their own music.
The mid-long shot allows you to see all of
the artists outfits along with their facial
expressions which is often done on double
page spreads so fans can re-create their
The low key lighting in the top image clearly
shows that it is a rock magazine as they are
The outfit Oli Sykes is wearing has been
specially chosen as it is conventional ‘rock’
clothing which makes it clearly identifiable as a
rock magazine and clear that he makes rock