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Digital marketing is no longer an optional component in the go-to-market strategy for health care companies in modern tech-savvy marketplace. As the use of digital technologies evolves, organizations must constantly reassess the impact, effectiveness and Return on Investment (ROI) of key digital and multi-channel marketing activities to ensure they are utilizing the best possible approaches.
Best Practices, LLC undertook this study to examine benchmarks required to maximize performance in digital marketing in the health care sector. The study analyzes critical operational areas for measuring and demonstrating return on digital investment, key drivers and timing factors for maximizing ROI, cross-channel performance metrics for individual channels, program approval times and insights for overcoming common regulatory hurdles. This study can also help drug and medical device manufacturers to foster stronger digital culture throughout the organization.
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