Considering the crucial role that Medical Education groups play and the challenging business environment they face, it is important for organizations to improve the development and delivery of their education programs in order to improve patient outcomes. As a part of this study, Best Practices, LLC engaged 23 leaders from the top 19 bio-pharmaceutical & medical device companies to examine how pharma companies deploy medical education programs and how they measure their effectiveness and value. Download Full Report: http://bit.ly/2a1Xd4d

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Best Practices in Leading Medical Education Programs
Benchmarking Education Program Services, Trends & Effectiveness
at Pharmaceutical Companies
Best Practices, LLC Strategic Benchmarking Research & Analysis

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Table Of Contents
 Executive Summary pgs. 3-9
 Research Overview pg. 3
 Participating Companies pg. 4
 High Level Key Findings pg. 5
 Key Findings & Insights pgs. 6-9
 Role Played By Medical Education Groups pgs. 10-14
 Medical Education Groups: Regional Focus pgs. 15-17
 Collaborative & Multi Disciplinary Approaches pgs. 18-28
To Medical & Clinical Education
 Value Of Medical Education Formats pgs. 29-33
 Medical Education Program Mix pgs. 34-37
 Technology & Medical Education pgs. 38-41
 Measuring Effectiveness & Future Directions pgs. 42-51
For Medical Education
 Benchmark Class Demographics pgs. 52-56
 About Best Practices, LLC pgs. 57-58

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Medical Education Benchmark Research: Objectives, Methodology &
Topics Covered
As patient compliance, efficacy and safety drive industry decisions, the need for medical education has re-
emerged to play a pivotal role in informing physicians and other health care professionals. Best Practices,
LLC undertook this research to examine how pharma companies will deploy medical education programs
and how they will measure their effectiveness and value.
Topics Covered
Research
Methodology
Research
Overview
 Role Played By Medical Education
Groups
 Medical Education Groups: Regional
Focus
 Collaborative & Multi Disciplinary
Approaches To Medical & Clinical
Education
 Value Of Medical Education Formats
 Medical Education Program Mix
 Technology & Medical Education
 Measuring Effectiveness & Future
Directions For Medical Education
Best Practices, LLC engaged 23 leaders
from 19 top biopharmaceutical & medical
device companies through a benchmarking
survey. This report captures insights from
the pharma industry.
 New compliance, transparency rules and
regulations have tempered the sponsorship
of some medical education programs by
pharma companies and third-party providers
of such services.
 This benchmarking study investigates
emerging Medical Education trends at
pharmaceutical organizations regarding
funding, staffing, program types and
structure for this function or group.

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Universe Of Learning: 19 Companies Contributed To This
Research
This study engaged 23 leaders supporting medical education at 19 life sciences companies. More than
65% of participants are at the director level. More than 80% of participants were from the United States.
Benchmark Class:

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High-Level Key FindingsHigh-Level Key Findings
Emphasis on
Accredited
Programs
Companies place a high value on accredited programs. In light of the Sunshine Act
and because of compliance concerns, companies prefer outside educators, 3rd party
vendors and neutral venues medical education program development, delivery and
deployment.
Programs are
Getting
Outcome
Oriented
The emphasis on outcomes in the educational programs will continue. In fact,
adoption rate and outcomes improvement are the top two metrics to measure
performance. In line with this, companies need to orient their programs to address
outcome as well as educational needs.
Digital
Mediums Use
in Training to
Grow
While most educational programs are delivered in-person, the use of technology
will increase in future. And as company budgets are expected to shrink, this
means that program quality must be maintained on a limited budget. To do this,
companies will need to improve technology delivery tools.
Multi-
disciplinary
Programs To
Surge
Even as most companies use multidisciplinary programs, they still expect such
use to continue growing across therapeutic areas. Depending upon how
companies approach multidisciplinary programs, it can help with a lack of
resources or stretch resources even more.

6. Key Findings & Insights
Few of the key findings and insights that emerged from this study:
 Medical Education is Uniquely Poised to Help Fuel Growth in Emerging Markets: More than 75%
of programs at benchmark companies were deployed in North America, while 9% in Europe. In next 2-3
years, benchmark partners foresee no deployment changes in North America. In contrast, more than
two-thirds of companies plan to expand their clinical education efforts across emerging markets, Asia
and Latin America.
 Companies Supporting More Of Multi-disciplinary Education Programs: Two out of three
companies support multi-disciplinary education programs. The primary drivers of multi-disciplinary
education programs are increasing focus on health outcomes (67%) and holistic approaches towards
treatment (56%).
 Use Of Technology In Program Delivery To Increase: About 32% of programs that were deployed
using technology were online on-demand, while 24% were live webcasts. Benchmark companies see
technology-based programs growing in double-digits in next 2 years. Fifty-seven percent of companies
see tech-based education programs growing above 30% or more in the next two years.
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8) Estimate the percentage of your total medical education programs in the last fiscal year deployed across the
following regions.
N=21-22
Regional Allocation
100%
2%
10%
75%
6% 9%
1%
6% 4%
90%
55%
0%
20%
40%
60%
80%
100%
120%
North America (US /
Canada)
Latin America
(Mexico, Caribbean,
Central & South
America)
Europe Asia-Pacific (Japan,
Australia, New
Zealand)
Asia-Emerging
(China, India,
Southeast Asia)
Rest of World
75th Percentile Mean Median 25th Percentile
North America, with 75% of program deployment in the last fiscal year, is the top region of pharma
medical education programs. However, emerging Asian countries (China, India, etc.) are growing fast and
catching up to Europe. Compared to 2011*, the percentage of programs deployed in the emerging Asian
countries has increased by 300%.
Medical Education Programs Primarily Used in North America
*Best Practices, LLC 2011 report: PSM-268: Professional Medical Education Excellence: Structures,
Resources, Services & Performance Levels to Optimize Pharmaceutical Education Groups
% respondents

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For many companies, health outcomes acts as the principal driver of multidisciplinary programs. The
next most likely driver is the need for a holistic treatment approach.
Focus on Health Outcomes Drives Multidisciplinary Interest
14) If you use multidisciplinary programs, what do you think is driving the increased interest in that format?
N=18
Multidisciplinary Education Drivers
6%
22%
33%
44%
56%
67%
Other
Healthcare reform stresses greater teaming
Lower cost
Specialist & primary care coordination is key
Holistic approach to treatment
Focus on health outcomes requires coordination
among disciplines
*Others: New therapeutic category
*
% respondents

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All benchmark companies foresee continued growth in the use of technology to deliver education
programs. In fact, 44% of companies predict tech-based education programs will rise by more than 30%,
while 13% expect more than a 50% increase in use of technology for education programs.
Use Of Technology-Based Education Programs To Grow
28) Looking over the next 24 months, what do you anticipate to be the direction of your technology / internet-based
education programs for healthcare providers
N=23
Future Trends for Technology-based
Education Programs
Increasing by 30
percent or more
44%
Increasing by 50
percent or more
13%
Increasing by 10 or
more percent
30%
Increasing by 1-10
percent
13%
% respondents

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Benchmark partners stressed that delivery format, quality, balancing educational needs, digitization,
regulations and sufficient resources are objectives that need to be addressed in the coming months
for successfully achieving educational objectives.
Success Factors for Improving Medical Education
29) What issues do you feel will be critical for Medical education to address in the next 24-36 months to ensure the
success of organizational objectives.
Critical Success Factors
Regulations
Effective
Delivery Format
Quality
Funding
Digitization
Balancing
Educational
Needs

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This research features insights from a range of leaders in medical education functions. More than 60% of
respondents serve as a director, while 17% are the head of medical education at their organizations.
1) Please provide the following information, which will be used for classification purposes and to ensure that you
receive your copy of the study deliverable.
N=23
Director, 61%
Manager, 9%
Head , 17%
Others, 13%
Job Title
*Others: Senior MSL, MSL Excellence
*
% respondents
Universe Of Learning: Insights Drawn From Host Of Pharma Experts

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Best Practices®, LLC is an internationally recognized thought leader in the field of best practice
benchmarking®. We are a research, consulting, benchmark database, publishing and advisory firm that
conducts work based on the simple yet profound principle that organizations can chart a course to superior
economic performance by leveraging the best business practices, operating tactics and winning strategies of
world-class companies.
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