The document outlines a 4 step process for identifying, understanding, ideating, and realizing a product or project. It includes identifying stakeholders and users, understanding goals and needs, envisioning and creating plans through brainstorming and collaboration, and realizing the product through prototyping, distributing for feedback, and documenting. Research methods like interviews, ethnography, and usability testing are mentioned as part of understanding users and realizing the product.

1. process
presentation by bert

2. 1 identify
2 understand
3 ideate
4 realize

3. 1 identify
2 understand
3 ideate
4 realize

4. 1 identify
owners
product owner / stakeholders
project
problem / goal / scope

5. 2 understand
product
goals / strategy / metrics
users
personas / needs / models
plan

6. 3 ideate
envision, create
sketch / story / flow
collaborate
brainstorm / feasibility

7. 4 realize
detail
explain / integrate / prototype
rally
distribute / buy-in
document

8. 1 identify
2 understand
3 ideate
4 realize

9. 1
identify 2
understand 3
ideate 4
realize

10. step 0 1 definition 2
sketch 3 wireframe

11. 1
identify 2
understand 3
ideate 4
realize

12. 1
identify 2
understand 3
ideate 4
realize
owner gather imagine flesh out
stakeholders know product sketch prototype
assess know users collaborate explain
user story solution refine feasible
scope plan select buy in
target definition doc concept wireframe

13. discovery research strategy design implement
stakeholder interviews ethnography defining statements brainstorming technical feasibility
org structure surveys position mapping design principles software architecture
current state analysis shadowing value curve conceptual models hardware limitations
competitive review trend analysis mental models sketches user acceptance test
understand objectives contextual inquiry card sorting wireframes
review existing docs competitive benchmarking collaborative ideation task analysis, flows
transcripts heuristic evaluations market differentiation user scenarios
objectives personas artifact from future participatory design
schedule affinity diagrams usability tests
evolution model iterative design
importance vs. feasibility
prototypes
prioritization

14. 1 identify
2 understand
3 ideate
4 realize

15. ( ideas? )