Brands that make the "mindset shift" from social media marketing, where everything is focused on marketing results, to a social business mindset, where strategic outcomes are the focus, achieve greater results.
Business executives have realized that being a digitally minded business is good for business. It's good for employee recruitment and retention. It's transformative.
Making this transition is a journey. In this deck, which I have used many times to deliver this presentation from the stage and in webinars, I explain "what" is a social business, "why" become a social business and I share 10 examples of social business in action.
I cap off this presentation with an action plan and a link to an e-book that outlines this action plan.
Where is your business on the transition from social media to social business?
CEO, Find and Convert
Host, Social Business Engine Podcast