Inbound Marketing Strategies: Bay Area Apartment Assoc.

Bernie Borges
Bernie BorgesAligning Sales & Marketing for B2B Clients | Accelerating Revenue | Content Marketing | Social Selling | Speaker em Vengreso
••
Social Media Marketing aka Inbound Marketing Show Me the Money Bernie Borges – Find and Convert July 23, 2009
Bernie Borges: Founder & CEO, Find and Convert ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creating Winning Strategies on the Web!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Discussion Topics
Why Marketing 1.0 Isn’t Good Enough Anymore ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Marketing 1.0 Isn’t Good Enough Anymore
Old vs. New Marketing Outbound Marketing Inbound Marketing
The Buyer is in Control Not the Seller! http://www.youtube.com/watch?v=heSudg-tfIk
Marketing 2.0 aka Inbound Marketing ,[object Object],Focus on Relationships
Inbound Marketing: Think Like a Publisher! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media? Social media is information content created by people using highly accessible and scalable publishing technologies that is intended to facilitate communications , influence and interaction with peers and with public audiences, typically via the Internet and mobile communications networks. The term most often refers to activities that integrate technology, telecommunications and social interaction , and the construction of words, pictures, videos and audio. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). http://en.wikipedia.org/wiki/Social_media
What is Social Media?
Social Media Platforms Share Publish Network reddit digg StumbleUpon Del.icio.us Blogs YouTube Twitter Flickr MySpace Facebook LinkedIn Plaxo
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social and Technology Drivers
Wisdom of Crowds
Developing an Inbound Marketing Plan Source: The Value of Many, Neighborhood America
Where do You Start? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search and Find Content
Search and Find Content
Search and Find Content
Search and Find Content
Search and Find Content
Search and Find Content
Search and Find People
Search and Find People
Search and Find People
Search and Find People
Search and Find People
Search and Find People
[object Object],[object Object],[object Object],[object Object],Business Blogging Strategies
Social Media Tools and Platforms
Facebook http://www.insidefacebook.com/
Facebook
 
LinkedIn Individual Profile
LinkedIn Individual Profile
LinkedIn Applications
LinkedIn Individual Profile: Portfolio
LinkedIn Answers
LinkedIn Companies
LinkedIn Answers
 
What is Twitter? http://www.commoncraft.com/Twitter Micro Blogging 140 Characters Per Post Follow and be Followed Communicate Connect Inspire Educate Entertain
Want to Find Someone on Twitter?
Want to Find Someone on Twitter?
Using Twitter with TweetDeck
Using Twitter with TweetLater
http://blog.hubspot.com/blog/tabid/6307/bid/4439/State-of-the-Twittersphere-Q4-2008-Report.aspx
Some Famous People on Twitter…
Want to Find Brands on Twitter? http://www.socialbrandindex.com/
Twitter: Events & Trends Using Hashtags
 
Video
Video: Blendtec Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value
Presentations
Measuring Results ,[object Object],[object Object],[object Object],[object Object]
Google Analytics Integration
HubSpot: Facebook Lead Tracking
Convincing Management ,[object Object],[object Object],[object Object],[object Object],[object Object]
Making Time for Social Media ,[object Object],[object Object],[object Object],[object Object],How do you currently allocate your time???
Staffing Implications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],It’s a New Mindset!
http://www.sherpastore.com/socialmediabmg09.html
 
Case Study
Case Study
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Inbound Marketing Benefits Summary
Reasons Not to do Inbound Marketing ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Inbound Marketing Actions & Take-Aways
Marketing 2.0 aka Inbound Marketing ,[object Object],Focus on Relationships
 
Connect with Bernie Borges… Email: [email_address] Website: http://www.findandconvert.com/ Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert Book: http://www.findandconvert.com/marketing-20-book/
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Inbound Marketing Strategies: Bay Area Apartment Assoc.

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A social media marketing strategy, aka an inbound marketing strategy, delivers measurable results. Inbound marketing is made up of content marketing and relationship building. Harness the power of tools such as blogs, Twitter, video, social networks and RSS.

Bernie Borges
Bernie BorgesAligning Sales & Marketing for B2B Clients | Accelerating Revenue | Content Marketing | Social Selling | Speaker em Vengreso

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Accel_Series_2023Autumn_En.pptx por NTTDATA INTRAMART
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Accel_Series_2023Autumn_En.pptx
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Inbound Marketing Strategies: Bay Area Apartment Assoc.

Notas do Editor

  1. 02/02/09 Within the Google Analytics integration, the social media data is sent into GA and then segments are created based on the category (such as Social Media visits, News Traffic and Blog Traffic). Once the segments are defined, you can see the breakdown of each report within the segment. In this screen shot, you can see that 273 out of the total 1,396 visits are attributed to social media. Search accounts for 528 visits. You can also see the breakdown by other KPIs such as time on site, page views/visits and more.