EMC's Jive powered community of 280,000 professionals allows people to see content and conversations, engage in peer-to-peer conversations and seamlessly discover people, community spaces and content. See the impressive business results EMC is achieving in social business through conversation marketing.

1. powered by
thesocialbusinessengine.com/emc

2. FEATURING
TODD FORSYTHE
V.P. of Conversation
Marketing at EMC
Your Host
LIZ BRIGHAM
Sr. Product Marketing
Manager at Jive Software
BERNIE BORGES
powered by
thesocialbusinessengine.com/emc

3. 2010
EMC launched Jive-powered ECN –
EMC Community Network…A single
destination for
customers, prospects, developers, and
partners.
powered by
thesocialbusinessengine.com/emc

4. 2013
EMC Community
Look and Feel
• An uncertain economy and flat budgets
changed EMC’s focus from customer
loyalty to customer advocacy in order
to continue fueling revenue growth.
• Gamification was added to increase
community engagement.
powered by
thesocialbusinessengine.com/emc

5. Results/Takeaways
• Today the community features 280,000
members, an all-time high.
• Engagement with customers is up 50% year over
year.
• Consumption of Video content is up 200% year over
year.
To be a social business, executive
support is best.
powered by
thesocialbusinessengine.com/emc

6. Jive Software
Todd Forsythe – VP of Conversation Marketing at EMC
“Jive is the platform that really powers collaboration across
community members.”
Jive allows the community to…
• See content & conversations
• Engage in peer-to-peer conversations
• Seamlessly discover people, community spaces, and
content
powered by
thesocialbusinessengine.com/emc

7. Learn More
• Watch Episode 4 – EMC Conversation
Marketing
• Download the EMC Case study
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thesocialbusinessengine.com/emc