SlideShare a Scribd company logo
Apple Inc. Business Strategy 
Presented by 
http://helpwithmyhomeworks.com/ 
http://helpwithmyhomeworks.com/
Company profile 
 American public company 
 Established in 1976 
 Founders: Steve Jobs and Steve Wozniak 
 Headquarters: California. 
 Production line: high quality electronics and computer 
software. 
 One of the largest IT Technology companies in the 
world. 
 Popular products: Mac computers, iPods, iPads, and 
iPhones 
http://helpwithmyhomeworks.com/
Company mission, mission 
 Designing Macs, quality personal computers in the 
world, and OS X, iLife, iWork and professional 
software. 
 Defining the future of mobile media and computing 
devices 
 Commitment to bring the best personal computing 
experience to consumers - students, educators, 
creative professionals and users around the world 
 Applying and producing innovative hardware, 
software and Internet offerings 
http://helpwithmyhomeworks.com/
Apple’s five business-level 
strategies 
 Cost Leadership: developing venerable business 
agreements with other companies to concentrate on 
creating innovative products as well solutions to 
problems 
 Product Differentiation: focusing on design quality. 
- providing adequate hardware and software features 
to ensure high quality user experience 
http://helpwithmyhomeworks.com/
Apple’s five business-level 
strategies 
 Rapid Innovation: efforts aimed at integrating 
focused know-how via staffing and methodologies 
- Aim to institutionalize development of new 
products/services. 
 Quality Focus: focus on the finest end of the market. 
- Emphasis on brand appeal, reliability, and general 
quality of products. 
- Quality leadership achieved through 
implementation of Six Sigma, quality improvement 
systems, and Total Quality Management. 
http://helpwithmyhomeworks.com/
Apple’s five business-level 
strategies 
 Brand loyalty and diversification: guaranteeing 
highest quality and progressive design. 
- Creating emotional connections with customers, 
thus acquiring a loyal following 
- Expansion from production of Macs to mp3 players 
through iPod. 
- Introduction of iTunes music store. 
http://helpwithmyhomeworks.com/
For reliable help in custom essay, assignment, 
research paper, and homework writing, 
visit 
http://www.helpwithmyhomeworks.com/ 
http://helpwithmyhomeworks.com/

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Apple inc, business strategies

  • 1. Apple Inc. Business Strategy Presented by http://helpwithmyhomeworks.com/ http://helpwithmyhomeworks.com/
  • 2. Company profile  American public company  Established in 1976  Founders: Steve Jobs and Steve Wozniak  Headquarters: California.  Production line: high quality electronics and computer software.  One of the largest IT Technology companies in the world.  Popular products: Mac computers, iPods, iPads, and iPhones http://helpwithmyhomeworks.com/
  • 3. Company mission, mission  Designing Macs, quality personal computers in the world, and OS X, iLife, iWork and professional software.  Defining the future of mobile media and computing devices  Commitment to bring the best personal computing experience to consumers - students, educators, creative professionals and users around the world  Applying and producing innovative hardware, software and Internet offerings http://helpwithmyhomeworks.com/
  • 4. Apple’s five business-level strategies  Cost Leadership: developing venerable business agreements with other companies to concentrate on creating innovative products as well solutions to problems  Product Differentiation: focusing on design quality. - providing adequate hardware and software features to ensure high quality user experience http://helpwithmyhomeworks.com/
  • 5. Apple’s five business-level strategies  Rapid Innovation: efforts aimed at integrating focused know-how via staffing and methodologies - Aim to institutionalize development of new products/services.  Quality Focus: focus on the finest end of the market. - Emphasis on brand appeal, reliability, and general quality of products. - Quality leadership achieved through implementation of Six Sigma, quality improvement systems, and Total Quality Management. http://helpwithmyhomeworks.com/
  • 6. Apple’s five business-level strategies  Brand loyalty and diversification: guaranteeing highest quality and progressive design. - Creating emotional connections with customers, thus acquiring a loyal following - Expansion from production of Macs to mp3 players through iPod. - Introduction of iTunes music store. http://helpwithmyhomeworks.com/
  • 7. For reliable help in custom essay, assignment, research paper, and homework writing, visit http://www.helpwithmyhomeworks.com/ http://helpwithmyhomeworks.com/