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Apple inc, business strategies
1. Apple Inc. Business Strategy
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2. Company profile
American public company
Established in 1976
Founders: Steve Jobs and Steve Wozniak
Headquarters: California.
Production line: high quality electronics and computer
software.
One of the largest IT Technology companies in the
world.
Popular products: Mac computers, iPods, iPads, and
iPhones
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3. Company mission, mission
Designing Macs, quality personal computers in the
world, and OS X, iLife, iWork and professional
software.
Defining the future of mobile media and computing
devices
Commitment to bring the best personal computing
experience to consumers - students, educators,
creative professionals and users around the world
Applying and producing innovative hardware,
software and Internet offerings
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4. Apple’s five business-level
strategies
Cost Leadership: developing venerable business
agreements with other companies to concentrate on
creating innovative products as well solutions to
problems
Product Differentiation: focusing on design quality.
- providing adequate hardware and software features
to ensure high quality user experience
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5. Apple’s five business-level
strategies
Rapid Innovation: efforts aimed at integrating
focused know-how via staffing and methodologies
- Aim to institutionalize development of new
products/services.
Quality Focus: focus on the finest end of the market.
- Emphasis on brand appeal, reliability, and general
quality of products.
- Quality leadership achieved through
implementation of Six Sigma, quality improvement
systems, and Total Quality Management.
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6. Apple’s five business-level
strategies
Brand loyalty and diversification: guaranteeing
highest quality and progressive design.
- Creating emotional connections with customers,
thus acquiring a loyal following
- Expansion from production of Macs to mp3 players
through iPod.
- Introduction of iTunes music store.
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