1. Pet Industry | Cat Population and Cat Owner
Trends
At the heart of U.S. pet industry (everything from veterinarians to pet couture) is the yin and yang of the
market’s two major animal segments—cats and dogs.
In this all-new report, Cat Population and Cat Owner Trends, Packaged Facts focuses on the population
of pet cats, cat owner demographics, and cat owner psychographics in the U.S. market. The report offers
a present-day and historical analysis of cat owners, examining trends in this cohort's financial,
household, regional, ethnic, and generational composition, as well as cat owner attitudes about
advertising, the environment, health, and the internet.
Research Methodology
The research in this report is based on Packaged Facts’ ongoing coverage of the pet market, a
proprietary Packaged Facts online survey conducted in February-March 2012 (with a sample of 2000,
including 620 cat owners), and customized cross tabulations of Experian Simmons national consumer
survey data from 2006-2011. Additional information was gathered from various government, business,
and trade media.
Get Your Copy of Report @ http://www.reportsnreports.com/reports/159589-cat-population-and-
cat-owner-trends.html
Report Details:
Published: April 2012
No. of Pages: 70
Price: Single User License – US$2000 Corporate User License – US$4000
Cat Owner Demographics
Age Bracket Breakdowns
Table 3-1: Cat Ownership Rates by Age Bracket: 2006-2011 (percent of U.S. households)
Table 3-2: Cat Ownership Rates by 5-Year Age Brackets, 2011 (index and percent of U.S. households)
Generational Cohort Trends
Impact of Boomers and Graying Population
Table 3-3: Household Penetration Rates by Generational Cohort: Pets Overall vs. Cats, 2011 (percent of
U.S. households)
Table 3-4: Household Populations by Generational Cohort: Pets Overall vs. Cats, 2011 (number of U.S.
2. households in millions)
Table 3-5: Indexes by Generational Cohort: Pets Overall vs. Cats, 2011 (U.S. households)
Table 3-6: Indexes for Cat or Dog Ownership: By Age Cohort, 2006 vs. 2011 (U.S. households)
Role of Gen Xers and Gen Ys
Patterns by Household Composition
Balance Continues to Shift to Households Without Kids
Effects of the Recession on Pet Parenting
Figure 3-1: Cat Ownership Rates by Household Composition: No-Kids Households vs. Kids Households,
2006-2011 (percent)
Households with Children Important to Market’s Future
Table 3-7: Cat Ownership Rates by Household Composition, 2006-2011 (percent)
Table 3-8: Share of Total Cat Owners by Household Composition, 2006-2011 (percent)
Dog vs. Cat Ownership Rates by Household Composition
Patterns by Race/Ethnicity
Table 3-9: Change in Pet Market Consumer Base: White Non-Hispanics vs. Minorities, 2006 vs. 2011
(number and percent of U.S. cat- or dog-owning households)
Table 3-11: Cat Ownership Trends by Race/Ethnicity, 2006-2011 (percent and number of U.S. dog- or
cat-owning households)
Figure 3-2: Dog or Cat Ownership by Hispanic Households, 2006 versus 2011 (index)
The Challenge of Lower Minority Pet Ownership Rates
Latino Cat Owners in the Spotlight
Table 3-11: Projected Population Growth, Hispanics vs. Other Population Segments, 2010-2015 (in
thousands)
Table 3-12: Projected Population Growth, Hispanics vs. Other Population Segments, 2010-2050 (in
thousands)
Geographical Patterns
Where Cat Owners Live
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