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Marketing Automation - Pirate Skills Live

How can you scale your marketing efforts? That is to me, the central questions behind marketing automation. It's not about just automating emails or auto-reposting from Twitter to Facebook.

For the customer, it's about how to take a very personal marketing experience and to offer it to thousands of potential leads without it feeling cold and generic. For the marketer, it's about streamlining the hundreds of little task that nurture his leads from aware, to interested, to happy customers.

There are lots of solutions out in the market like Hubspot and Marketo that most of us can't or don't want to afford. Therefore we'll look at more universal strategies and tools that can help us a lot with almost any marketing stack. We take a look at how to connect the central units in your marketing stack with tools like Zapier:


- Social Media (Twitter, Facebook, Instagram, RSS, ...)

- Ads (FB Lead Ads, Google Analytics, Sumo, ...)

- Website (Wordpress, Unbouce, KickoffLabs, Typeform, ...)

- Email (Gmail, Zoho, Mailchimp, generic SMTP, ...)

- CRM (Zoho, Pipedrive, Highrise, Base, ...)

- E-Commerce (Shopify, WooCommerce, ...)

- Communication (Slack, Email, Asana, ...)

This will enable you to do more real-time marketing and convert leads more effectively and efficiently.


Cheers,

Ben

__________________________________________

Ben Sufiani

Pirate Skills

m: +49-176-30543705
a: Im Mediapark 5, 50670 Cologne, Germany
w: pirateskills.com e: ben@pirateskills.com

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Marketing Automation - Pirate Skills Live

  1. 1. MARKETING
 AUTOMATION OCTOBER 4TH 2017, STARTPLATZ AND FB LIVE
 JOIN THE CREW ON PIRATESKILLS.COM
  2. 2. CAN YOU 
 SEND EMAILS?
  3. 3. CAN YOU CREATE LANDING PAGES?
  4. 4. CAN YOU SETUP 
 ALL EMAILS BEFORE 
 AN EVENT?
  5. 5. DO YOU HAVE A 
 LIST OF YOUR 
 POTENTIAL 
 CUSTOMERS?
  6. 6. CAN YOU PRIORITIZE THAT LIST BASED ON ENGAGEMENT?
  7. 7. CAN YOU MEASURE 
 YOUR MARKETING CONTRIBUTIONS 
 PER CAMPAIGN?
  8. 8. • PROVIDE VALUE WITH LITTLE EFFORT • INCREASE MARKETING ROI • MEASURE MARKETING CONTRIBUTION • NOT A WAY TO SPAM PEOPLE GOALS OF MA
  9. 9. • CAPTURE LEADS (ADS, LANDING PAGES) • MANAGE LEADS (CRM, LEAD SCORING) • ENGAGE USERS (EMAIL, PUSH, CALLS) • MEASURE ROI (CHANNEL ANALYTICS) HOW DOES IT WORK?
  10. 10. CUSTOMER LIFECYCLE ACQUISITION ACTIVATION RETENTION REFERRAL REVENUE
  11. 11. AQUISITION ANALYTICS
  12. 12. ACTIVATION RETENTION
  13. 13. REVENUE REFERRAL
  14. 14. ANALYTICS ACQUISTION REFERRAL RETENTION ACTIVATION REVENUE
  15. 15. • LEAD GENERATION • LEAD NURTURING • CUSTOMER ENGAGEMENT • SALES SUPPORT • … USE CASES
  16. 16. • CRM • EMAIL MARKETING • ANALYTICS • PUSH / IN-APP NOTIFICATIONS • LANDING PAGES TOOLS WE NEED
  17. 17. • MARKETO • HUBSPOT • INTERCOM • INFUSIONSOFT • MIXPANEL
 • MAILCHIMP • SALESFORCE / BASE • SEGMENT / AMPLITUDE • UNBOUNCE • PUSH CREW
 ALL IN ONE VS. BEST OF BREAD
  18. 18. • A BIT OF EVERYTHING • CRM WITH LEAD SCORING • LANDING PAGES • EMAIL AUTOMATION • SUPPORT HUBSPOT
  19. 19. • CRM • LIVE CHAT • EMAIL • IN-APP NOTIFICATIONS • PUSH NOTIFICATIONS • SUPPORT INTERCOM
  20. 20. • ANALYTICS • USER HISTORY • IN-APP NOTIFICATIONS • PUSH NOTIFICATIONS • EMAIL MIXPANEL
  21. 21. • EMAIL AUTOMATION DELUXE • CRM WITH LEAD SCORING • SALES TOOLS • IN-APP NOTIFICATION & SMS • EVENT TRACKING ACTIVE CAMPAIGN
  22. 22. • DATA HUB: SEGMENT • CRM: SALESFORCE / ACTIVE CAMPAIGN • EMAIL: MAILCHIMP / ACTIVE CAMPAIGN • A/B TESTING: GOOGLE OPTIMIZE • AUTOMATION: ZAPIER BEST OF BREAD
  23. 23. AUTOMATION EXAMPLES
  24. 24. • FB LEAD ADS ➡ ZAPIER ➡ MAILCHIMP • FB ADS ➡ UNBOUNCE LP ➡ ZAPIER ➡ SALESFORCE • WEBSITE ➡ SUMO POPUP ➡ ZAPIER ➡ INTERCOM • TWITTER MENTION ➡ ZAPIER ➡ SLACK • BLOG POST ➡ ZAPIER ➡ TWITTER / FB / … • PRICING PAGE & 30SEC ➡ INTERCOM MESSAGE LEAD GENERATION
  25. 25. • SUBSCRIBE ➡ MAILCHIMP AUTOMATION • SUBSCRIBE ➡ ZAPIER ➡ SLACK ➡ STALK (MANUELL ACTION REQUIRED) ➡ CALL • DOWNLOAD ➡ ZAPIER ➡ CRM UPDATE ➡ INCREASE LEADSCORE LEAD NURTURING
  26. 26. • USER DOES STUFF ➡ SEND EMAIL • USER DIDN’T DO STUFF ➡ SEND PUSH • USER REACHED MILESTONE ➡ SEND X • FEEDBACK FORM ➡ ZAPIER ➡ GOOGLE DOC ➡ SLACK IF SCORE BELOW Y ENGAGEMENT
  27. 27. • LEAD FORM ➡ ADD NEW CRM CONTACT • PRIORITIES BY SALES PROBABILITY • SHOW USER ACTIVITY • SUGGEST CONVERTING CONTENT SALES SUPPORT
  28. 28. • USER SUBSCRIBES ➡ ADD TO SEQUENCE • NEW POST / VIDEO ➡ SEND MESSAGE • USER OPENS CHAT ➡ SLACK • USER DOES X ➡ FIND USER ➡ MESSAGE MESSENGER
  29. 29. ANALYTICS ACQUISTION REFERRAL RETENTION ACTIVATION REVENUE
  30. 30. GROWTH MARKTEING
 TREASURE MAP OCTOBER 16TH 2017
 LICHTSTRASSE 43H 50825 COLOGNE
 web.eco.de/events/internetwoche-koeln-2017
  31. 31. • HEAD OF GROWTH / PERFORMANCE • HEAD OF PRODUCTS • ONLINE MARKETER
 • WWW.GEDANKENTANKEN.COM/JOBS JOBS @ GEDANKENTANKEN
  32. 32. @BENSUFIANI +49-176-30543705 BEN@PIRATESKILLS.COM BEN SUFIANI
  33. 33. • HERE & NOW .. LOUD & CLEAR • FEEDBACK BOARD • BIT.LY/PIRATESKILLSLIVE 
 FEEDBACK & IDEAS
  34. 34. MESSENGER
 BOTS NOVEMBER 8TH 2017
 STARTPLATZ AND FB LIVE
 JOIN THE CREW ON PIRATESKILLS.COM

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