Measures of Dispersion and Variability: Range, QD, AD and SD
Ch18 managing mass communications hugo
1. Powerful tools for the 21st century market TOP 10 Learning Concepts Ch 18 Managing Mass Communications Francis Benson C. Hugo March 31, 2011 http://ph.linkedin.com/in/francisbensoncabehugo
2. Outline: Managing Mass Communications 4 aspects of promotional mix (PEAS) 5Ms of Advertising 2 http://ph.linkedin.com/in/francisbensoncabehugo
17. Informative advertising – providing customers with data about product’s nature & function – to give the ad more credibility 8 5Ms of Advertising http://ph.linkedin.com/in/francisbensoncabehugo
26. Reinforcement advertising - reminds consumers of a product’s continued existence and unique benefits 11 5Ms of Advertising http://ph.linkedin.com/in/francisbensoncabehugo
57. Powerful tools for the 21st century market TOP 10 Learning Concepts Ch 18 Managing Mass Communications Francis Benson C. Hugo March 31, 2011 http://ph.linkedin.com/in/francisbensoncabehugo