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BBH London Highlights of SXSW 2014

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BBH London went to SXSW 2014 and learnt some things. These were our highlights

Publicada em: Marketing, Tecnologia
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BBH London Highlights of SXSW 2014

  1. 1. BBH @ SXSW ‘14
  2. 2. COWBOYS & COWGIRLS CREATIVE SOCIAL MUSIC TEAM MANAGEMENT PRODUCTION UX TECHSTRATEGY CHIEF DIGITALS
  3. 3. THE ANSWER TO THE ADVANCEMENT OF THE HUMAN RACE
  4. 4. THE BEST STORIES ARE TRILOGIES
  5. 5. WE WENT SEARCHING FOR THE ANSWER TO THE ADVANCEMENT OF THE HUMAN RACE... ? ? ?
  6. 6. PART I: TECHNOLOGY
  7. 7. SOMETIMES YOU NEED A PERFECTLY CRAFTED STORY FORT TILDEN - WINNER OF BEST NARRATIVE FEATURE
  8. 8. BUT WITH TECHNOLOGY YOU DON’T ALWAYS NEED THE PERFECT EXECUTION OCULUS RIFT GAME - UNDERWATER AQUARIUM
  9. 9. OR IT TO HAVE ALL THE BELLS AND WHISTLES TO BE AMAZING The latest Exoskeleton tech was on display at the SX Trade Show
  10. 10. WE FORGET SIMPLE WONDERS CAN STILL DELIGHT NASA TALK: LIVE SKYPE WITH ASTRONAUTS ABOARD THE ISS
  11. 11. SOMETIMES, THE TECHNOLOGY IS THE MAGIC ITSELF 3D PRINTED 3D SCANNED MODELS OF YOURSELF
  12. 12. THE RELENTLESS HUMAN PURSUIT OF BETTERING OURSELVES THROUGH INNOVATION IS ASTOUNDING. TECHNOLOGICAL INNOVATION ALLOWS US TO ALL EXPERIENCE PARTS OF LIFE FOR THE VERY FIRST TIME.
  13. 13. THE ANSWER TO THE ADVANCEMENT OF THE HUMAN RACE... ? ? TECHNOLOGY
  14. 14. PART II: CREATIVITY
  15. 15. “SCI-FI DOESN’T EXIST ANYMORE” Bruce Sterling WE LIVE IN AN AMAZING WORLD WHERE SCI-FI IS REALITY
  16. 16. ROBOTS! MIT DEBUTED THE LATEST DEVELOPMENTS FROM THEIR ROBOTICS DIVISION
  17. 17. DRONES! DRONES WERE ACTUALLY FLYING AROUND THE TEXAN SKY
  18. 18. WE ARE NOW PROPERLY MERGING PHYSICAL AND DIGITAL
  19. 19. OUR BRAINS ‘How the internet is affecting teenage brain development’
  20. 20. OUR BODIES
  21. 21. VIRTUAL REALITY GAMING
  22. 22. 3D PRINTING
  23. 23. ‘NOW’ SHOPPING The choice of digital with the convenience of reality
  24. 24. iRETAIL James Barrese, PayPal CTO
  25. 25. MOBILE IS THE KEY TO ACCESSING THE ‘PHYGITAL’ WORLD “IT SHOULDN’T BE ‘MOBILE FIRST’ IT SHOULD BE ‘MUST HAVE MOBILE’
  26. 26. AFTER THE TROUGH OF DISILLUSIONMENT, CREATIVITY MUST BE APPLIED TO TECHNOLOGY TO CONTINUE TO DRIVE DELIGHT & PRODUCTIVITY. ‘DIGITAL’ LINES ARE BLURRING. WE HAVE A NEWLY CONNECTED PHYGITAL SANDBOX TO PLAY IN
  27. 27. THE ANSWER TO THE ADVANCEMENT OF THE HUMAN RACE... ? TECHNOLOGY CREATIVITY
  28. 28. PART III: PEOPLE
  29. 29. HUMANS ARE THE FUTURE
  30. 30. THE FUTURE WILL BE CREATED BY PEOPLE THAT UNDERSTAND PEOPLE
  31. 31. “We saw talks from incredibly smart people with amazing businesses, however they drifted off when trying to deliver a message. When you have something great to say, just say it. Get to the fucking point.” PEOPLE AT SX DON’T UNDERSTAND PRESENTATIONS
  32. 32. THE FUTURE WILL BE CREATED BY THE DOERS AND MAKERS The best business card at SXSW
  33. 33. SX LOVES PEOPLE LIKE ROBERT RODRIGUEZ SXSW saw the launch of his own Network and the ‘From Dusk til Dawn’ TV Series
  34. 34. THE FUTURE WILL BE CREATED BY THOSE WHO GIVE IT AWAY
  35. 35. THE FUTURE WILL BE CREATED BY PEOPLE THAT UNDERSTAND PRIVACY
  36. 36. THE FUTURE WILL BE CREATED BY PEOPLE THAT CAN MAKE SENSE OF DATA OKcupid talk on attractiveness pattern ratings created from user data
  37. 37. THE FUTURE WILL BE CREATED BY PEOPLE THAT EXPERIMENT WITH NEW THINGS The Walking Dead Short Form Web video
  38. 38. THE FUTURE WILL BE CREATED BY PEOPLE THAT CAN INNOVATE
  39. 39. THE FUTURE WILL BE CREATED BY THOSE THAT ADD VALUE Doritos’ role & fit with Lady Gaga was widely criticised
  40. 40. THE FUTURE WILL BE CREATED BY BOTH GENDERS
  41. 41. THE FUTURE WILL BE CREATED BY PEOPLE THAT UNDERSTAND WHAT PEOPLE WANT Sapient hosted a jobs fayre and put on a great party - the two things agency folk were interested in - their careers and booze!
  42. 42. WE ARE MAKING OUR OWN STEPS
  43. 43. WITHOUT TECHNOLOGY, HUMANS CAN’T EVOLVE. WITHOUT CREATIVITY, TECHNOLOGICAL DELIGHT IS EPHEMERAL. WITHOUT AN UNDERSTANDING OF PEOPLE, CREATIVITY CANNOT BECOME USEFUL.
  44. 44. THE ANSWER TO THE ADVANCEMENT OF THE HUMAN RACE... TECHNOLOGY CREATIVITY PEOPLE
  45. 45. “Turn it around, Turn it around” Lucius
  46. 46. IT’S NOT JUST WHAT THE PEOPLE LEARN
  47. 47. IT’S NOT JUST WHAT THE PEOPLE LEARN IT’S WHAT YOU LEARN ABOUT THE PEOPLE
  48. 48. WHATSAPP WORDCLOUD
  49. 49. LISTEN TO OUR SXSW PLAYLIST http://goo. gl/cpakWu
  50. 50. THANK YOU

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