EVENTS MANAGEMENT

What is an Event?
Lesson 1

Definition and Characteristics of
Events
 Event refer to the things that happen
around us.
 There are ordinary events that occur
naturally in our environment and in our
lives.

Definition and Characteristics of
Events
 On the other hand, there are special
events.
 During which, many people gather
together for a purpose, some people need
to travel to participate, while some spend
a lot of time resources planning for the
event and making sure that everything
unfolds as expected resources planning
for the event and making sure that
everything unfolds as expected

Special events can therefore be
characterized as follows:
 1. organized for specific purpose/s;
 2. attended by a number of participants;
 3. held in a specific, pre-determined
place;
 4. time bound (such that it has a
beginning and an end);
 5. cost a lot of resources

Elements of Special Event
 Based on the aforementioned
characteristics, we can draw the basic
questions we need to ask when we are
organizing an event. The questions can be
summarized as the “5W’s” and “1H” for
easier recall.

Elements of Special Event
 What event are we organizing?
 Why are we organizing the event?
 Who are expected to attend and to
organize the event? How many attendees
and organizers?
 Where is it going to be held?
 When it is going to be held?
 How much is it going to cost?

Elements of Special Event
 Therefore, the elements of an event are:

Elements of Special Event
 1. type and title of event
 2. purpose for holding the event
 3. participants of the event and the roles
they play (i.e. organizer, attendee, etc.)
 4.place or venue where the event is going
to take place
 5. date and time of the event
 6. resources

Elements of Special Event
 1. type and title of event
 2. purpose for holding the event
 3. participants of the event and the roles
they play (i.e. organizer, attendee, etc.)
 4.place or venue where the event is going
to take place
 5. date and time of the event
 6. resources

 As mentioned earlier, events take a lot of
time and resources to plan and stage.
Some people even need to travel to be
able to attend an event. Nonetheless,
these special events are part of our lives.
Thus, people have to make the most out
of it.

 Planning events properly can help achieve
the event’s purpose. Proper event
planning means paying attention to the
details in the abovementioned elements.
Examine the following table.

Types of Special Events
 There are many kinds of events that take
place. Events can be classified as
personal, corporate or community events.

Types of Special Events
 1. Personal Events – organized by and for
friends and family to celebrate life’s
important milestones. These affairs
include shower parties, birthday parties,
baptism, weddings, achievement
blowouts, reunions, anniversaries, and
funerals.

Types of Special Events
 2. Corporate Events – organized to
improve the productivity and profitability
of companies and contribute to the
achievement of corporate goals. These
include product launchings, sales rallies,
and trade shows.

Types of Special Events
 3. Community Events – gatherings of the
members of a community and their guests
to commemorate historical and/or
religious events, promote arts and culture
and strengthen social bonds.