O slideshow foi denunciado.
Seu SlideShare está sendo baixado. ×

Andrew Goodwin Theory

Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Próximos SlideShares
Goodwins theory analysis
Goodwins theory analysis
Carregando em…3
×

Confira estes a seguir

1 de 7 Anúncio
Anúncio

Mais Conteúdo rRelacionado

Diapositivos para si (20)

Semelhante a Andrew Goodwin Theory (20)

Anúncio

Mais recentes (20)

Andrew Goodwin Theory

  1. 1. Andrew Goodwin Theory By Ben Morgan
  2. 2. Introduction of the Theory • In 1922 Andrew Goodwin created a new theory involving media language. Part of his theory is spilt up into 5 different characteristics and features for music videos.
  3. 3. 1. Music Videos Demonstrate Certain Genre Characteristics Goodwin is implying that in certain music videos stereotypical events happen depending on the genre which sets the tone and influences on what features in a music video. A music video which just involves the camera focusing on the singer whilst playing shows the audience that the genre is either acoustic or indie due to the lack of activity and calm atmosphere. An example is the music for Skepta’s song “Shutdown”. The genre of this song is Rap which is very clear as it features a battle between one gang and another with props such as money, gold chains, knuckledusters and flat caps. Film and music genres incorporate intertextuality in order to create direct links and also increase their audience. An example of this is ‘Quadrophenia’ and The Who. YouTube Link - https://www.youtube.com/watch?v=MQOG5BkY2Bc&safe=true
  4. 4. 2. There Is A Relationship Between Music And Visuals Goodwin believed that music videos had the capability to be promoted and sold through the way the lyrics were sung. The way that this is represented is through the actions of the protagonists doing exactly what the lyrics are saying. A great example of this is the “Jump!” by Van Halen and also REM’s song “Everybody Hurts” as the audience are shown people who are very emotional trying to find a way out of the situation. Not only that but “Everybody Hurts” features the lyrics on the screen as subtitles which shows their importance and creates a message from the artist. This video shows the significant lyrics that reinforce the idea of informing people that there is always a solution to a tragic situation. YouTube Link (Jump!) - https://www.youtube.com/watch?v=010KyIQjkTk&safe=true YouTube Link (Everybody Hurts) - https://www.youtube.com/watch?v=ijZRCIrTgQc&safe=true
  5. 5. 3. The Demands Of The Record Label Will Include The Need For Lots Of Close Ups Of The Artist Andrew Goodwin stated that Richard’s Dyer theory of star power is a crucial aspect to any music video due to the fact that it entices the audiences as it is appealing to them and will make them want to purchase their song or album. This means that there is a need for lots of close ups of the artist. An example of this is Lady Gaga who is renowned for her bizarre dress sense and has therefore created her own identity and image which has become the label and main selling point. The main character is always standing out compared to the backup dancers etc. through a significant costume. By doing this it promotes them publically and gives them a reputation through how they act in the music video whilst selling their product as well.
  6. 6. 4. There Is Frequent Reference To The Notion Of Looking This stage of the theory includes male and female figures being portrayed seductively through the usage of direct mode of address with strong eye contact with the cameras whilst filming. Not only that but the use of props that can be seen as sexual helps signify the seductive side to the music video. These types of music videos tend to use the theory of Male Gaze due to the attractive females who feature in the videos with very little clothing on which entices the male audiences which opens up these music videos to an array of target audiences. A famous artist who falls straight into this category is Miley Cyrus who sells her music through sex appeal. The notion of looking becomes present and women are regularly seen dancing provocatively, wearing little clothing with a lot of exposed flesh and also several unnatural poses which enforces the male gaze. This is where women become an object of desire and are therefore positioned for the erotic pleasure of male viewers. A good example of this is Miley Cyrus’ music video ‘Wrecking Ball’ due to the regular occurrence of Miley being shown wearing no clothes and also making sexual gestures. YouTube Link - https://www.youtube.com/watch?v=My2FRPA3Gf8&safe=true
  7. 7. 5. There Are Often Intertextual References Mostly To Film, Television And Popular Culture Intertextuality is referencing to other texts which the audience may be familiar within the music video. This can generate both nostalgic associations and new meanings. A key example of this would be in the music video of Taylor Swift- ‘Love story’ because the lyrics of this song relate to the love story between Romeo and Juliet. This video is made to look like a modernised version of the story, relating more to the lyrics of the song. YouTube Link - https://www.youtube.com/watch?v=8xg3vE8Ie_E&safe=true

×