presentation slides for the lecture Social Media and You on 29/04. Thanks guys, very enjoyable day

1. Social Media & You 29th April 2010 Grimsby

2. Welcome, thanksand introductions

3. About Social Media "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content (UGC)” Andreas Kaplan and Michael Haenlein

4. So, what IS the currency of Social Media? Share Comment Transmit Rate Create Iterate

5. Your Personal Social Graph Who uses what and why? Blogs Facebook Twitter Linkedin Myspace Flickr/Picassa Youtube/Vimeo Google Buzz Others

6. What is Social Media?

7. How does Social work? Simple….like people do

8. Video: Social Media Revolution

9. How to build a successful blog

10. Why Blog? Build a reputation Demonstrate your knowledge Give love Find a voice Cultivate a personal brand

11. Things to consider: Subject Matter What do you know? What can you add to the debate? What matters to you?

12. Things to consider: Tone of voice What are you trying to do? Who is your audience? How do YOU feel comfortable?

13. Things to consider: Platform Hosted or Self Hosted?

14. Things to consider: Platform

15. Developing Social Guidelines Do.... 1. Be transparent. 2. Be true. 3. Be clever. 4. Be respectful. Don’t... 1. Disagree without qualification. 2. Neglect to check the facts. 3. Blog or discuss anything that is a crisis. 4. Blog or discuss anything that is in litigation.

16. Building your "Braintrust"

17. My Braintrust:

18. Turbocharge your blog Use your connections Build new ones Comment on others Blog on topical issues

20. .rss Allows users to subscribe using feed readers and via email Analyse your traffic Use .rss tools to link your blog to other services

21. Facebook Link your blog to Facebook, use the network you have Friends, family, colleagues are important connectors Advanced: Link #fb comments back to blog

22. Twitter Great for building your networks Succinct and public communication Great for content sharing Great for identifying new content Great for identifying popular content

23. Linkedin Your existing contacts need to know what you are up to Build your network Great tool for prospective employers Use suggested users function

24. Analyse Understand your traffic Link spikes and troughs back to events Remember what subjects get Trackbacks and Pingbacks Understand why

25. Case Study:

27. Case Study : icanhascheeseburger Started in 2007 as a Wordpress site (icanhascheeseburger.wordpress.com) Just a site for silly pictures of cats (“LOLCATS”) 6 Months in: 8m page views

29. Case Study : icanhascheeseburger Moved from blog to web2.0 component (“LOL Builder”) “LOL Builder” One weekend. One part time developer Unleashed pent up creativity Simple site, beautifully done Appears simple, guidelines are 800 pages! Within a year, 36m pageviews a day!

31. Case Study : icanhascheeseburger Launched a network 14mths in Now has 8000 user submissions a day across the network! Over 2 years in and 180m pageviews a day! So how have they done what they did? They lowered the barriers, lowered the bar for content creation. Made it easier to have fun.

33. Lessons from this? This world moves faster, you have to be prepared to find solutions to problems you never knew existed. Your user is royalty, treat them well and the world is your oyster.

34. Add me at… www.totaal.co.uk Twitter: @benmckenna & @totaalco www.facebook.com/thebenmckenna uk.linkedin.com/in/benmckenna