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IDC Marketing Class

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Ben Lang
Ben Lang
MarketingTechnologyBusiness
1 of 71
10 Marketing Hacks For Your Startup
Hi • Moved to Israel two years ago • Marketing team at Wibiya / Kampyle • Growth hacking at lool ventures • Built Mapped In Israel • Contribute at Business Insider / TechCrunch
1. Guest Posting • What’s a guest post? • Send editor email with post and short intro • If you don’t write well in English, find a friend
2. Premium Giveaways • Only for premium products • Offer blogs giveaways • Benefit: cost effective
3. Rapportive • Browser plugin for Gmail • Find anyone’s email in the world • Connect easily on social networks
4. Voting Websites • Hacker News • Reddit • StumbleUpon • GrowthHackers • Product io
Hacker News • Y Combinator’s “social network” • What content works on Hacker News • #1 spot can equal 10,000-50,000 visitors in one day • Upvote tactics
Reddit • Subreddit – 10,000+ members • Study content • Compeitiors – www.reddit.com/domain/cnn.com
5. Long Term Traffic • Wikipedia • Quora • SEO
Wikipedia • Must be very fitting • Track traffic - stats.grok.se • 20 daily visits = 7300 yearly visitors
Quora • Must be very fitting • Track traffic - stats.grok.se • 20 daily visits = 7300 yearly visitors
SEO • Compare products – iPhone 5 vs Nexus 5 • Long titles work well • Focus on something before it’s a trend
6. Viral Projects • Build a one day viral project • Promote your brand subtly
7. Share buttons • Twitter • Facebook • Google+ • LinkedIn
9. LinkedIn • Contact anyone you want (for free) • Using groups
9. Blogger Reachout • Find relevant writer • Find email using Rapportive • Come up with an angle, provide value • Very short email • Follow up using Rapportive
10. Dropbox Style • The invite incentives • Gamifying sign ups
Must follow on • Leo Widrich - @leowid • Iris Shoor - @irisshoor • Sacha Greif - @sachagreif • Sahil Lavingia - @shl • Dan Shipper - @danshipper • Nir Eyal - @nireyal
Blogs to follow • On Startups • Quick Sprout • KissMetrics • Distribution Hacks • Grow Hack • Little Big Details • Okdork • Andrew Chen
In the end none of this matters if you have a crappy product. This only works if your product is amazing.
Connect • Email: b@langonline.com • www.BenLang.me @benln Ben Lang
For your business: • Come up with your own – Marketing trick – Viral project

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IDC Marketing Class

  • 1. 10 Marketing Hacks For Your Startup
  • 2. Hi • Moved to Israel two years ago • Marketing team at Wibiya / Kampyle • Growth hacking at lool ventures • Built Mapped In Israel • Contribute at Business Insider / TechCrunch
  • 3. 1. Guest Posting • What’s a guest post? • Send editor email with post and short intro • If you don’t write well in English, find a friend
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  • 6. 2. Premium Giveaways • Only for premium products • Offer blogs giveaways • Benefit: cost effective
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  • 13. 3. Rapportive • Browser plugin for Gmail • Find anyone’s email in the world • Connect easily on social networks
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  • 17. 4. Voting Websites • Hacker News • Reddit • StumbleUpon • GrowthHackers • Product io
  • 18. Hacker News • Y Combinator’s “social network” • What content works on Hacker News • #1 spot can equal 10,000-50,000 visitors in one day • Upvote tactics
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  • 23. Reddit • Subreddit – 10,000+ members • Study content • Compeitiors – www.reddit.com/domain/cnn.com
  • 24.
  • 25. 5. Long Term Traffic • Wikipedia • Quora • SEO
  • 26. Wikipedia • Must be very fitting • Track traffic - stats.grok.se • 20 daily visits = 7300 yearly visitors
  • 27.
  • 28. Quora • Must be very fitting • Track traffic - stats.grok.se • 20 daily visits = 7300 yearly visitors
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  • 31. SEO • Compare products – iPhone 5 vs Nexus 5 • Long titles work well • Focus on something before it’s a trend
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  • 34. 6. Viral Projects • Build a one day viral project • Promote your brand subtly
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  • 46. 7. Share buttons • Twitter • Facebook • Google+ • LinkedIn
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  • 52. 9. LinkedIn • Contact anyone you want (for free) • Using groups
  • 53.
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  • 55. 9. Blogger Reachout • Find relevant writer • Find email using Rapportive • Come up with an angle, provide value • Very short email • Follow up using Rapportive
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  • 63. 10. Dropbox Style • The invite incentives • Gamifying sign ups
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  • 67. Must follow on • Leo Widrich - @leowid • Iris Shoor - @irisshoor • Sacha Greif - @sachagreif • Sahil Lavingia - @shl • Dan Shipper - @danshipper • Nir Eyal - @nireyal
  • 68. Blogs to follow • On Startups • Quick Sprout • KissMetrics • Distribution Hacks • Grow Hack • Little Big Details • Okdork • Andrew Chen
  • 69. In the end none of this matters if you have a crappy product. This only works if your product is amazing.
  • 70. Connect • Email: b@langonline.com • www.BenLang.me @benln Ben Lang
  • 71. For your business: • Come up with your own – Marketing trick – Viral project