1. THE AGE OF CYBERSECURITY
By Ben Liu

2. With the rapid digitization
of consumers’ lives and
enterprise records,
cybersecurity is a rapidly
growing global issue that
will require the combined
cooperation of
consumers, corporations,
and government alike

3. Research from Juniper Research suggest that cybercrime
costs will rise to $2.1 trillion globally by 2019[1]

4. Technology and social
media is an indispensable
part of our lives. It gives us a
psychological boost – “we
use media to meet our real
needs, delight needs, and
secret needs” [2]
Thus, there is a media
symbiosis: we need media
and media need us

5. The need for technology
and media is for everyone –
not just younger
generations
Studies have shown from
the university of Illinois that
when older adults acquire
technologies and develop
digital literacies, they may
acquire a higher standard
of life [3]

6. This creates huge vulnerabilities, when we pour our
personal lives into the online world: online activity data,
user passwords, home addresses, private chats, etc.…

7. Everywhere that there is technology, there can exist a
cybersecurity vulnerability where our personal data is at
stake:
Bruce Schneier, a cyber-security expert and author worries
that readers may steer clear of digital books on sensitive
subjects such as health, sexuality, and security – including
his own works – out of fear that their reading is being
tracked. [4]

8. Cyber hacks have grown rapidly in recent years, causing a
spark in the cybersecurity industry
(25%)
0%
25%
50%
75%
100%
125%
150%
175%
200%
2011 2012 2013 2014 2015 2016 2017
BVP Cyber Index
Nasdaq Index
S&P Index
Dow Jones
Major Hacks
Dec 19, 2013
Target, 70MM
Apr 26, 2013
LivingSocial, 50MM
May 21, 2014
eBay, 145MM
Feb 4, 2015
Anthem, 80MM
Nov 24, 2014
Sony Pictures
BVP Cyber Index: 29 Publicly Traded Cybersecurity Companies 2011-2017 [5]

9. Research from Juniper Research forecasts the average
cost of a data breach in 2020 will exceed $150 million[1],
as more business infrastructure gets connected
Today, most businesses are still overconfident in their
cybersecurity – it’s low risk but with high damage

10. But corporations are not the only ones who should be
ramping up on the cybersecurity initiative… cybersecurity
starts with individuals like you and me…

11. According to Cisco, Facebook scams were the most
common form of malware distributed in 2015[6]

12. Facebook reported for 2015 that up to 2% of their monthly
average users were false = 31MM [7]
Twitter estimates 5% = 10.75MM [8]
LinkedIn openly admitted that “we don’t have a reliable
system for identifying and counting duplicate or
fraudulent accounts” [9]

13. Cyber criminals are now weaponizing social media sites
and their data
Anthem Inc, a major American health insurance company,
was hacked in 2015 leading to 78.8MM records stolen[10]

14. How did this happen –
LinkedIn was a key tool for
reconnaissance (scraping of
public social data and social
engineering tactics) for the
cyber criminals who
executed Anthem Health’s
2015 breach[9]

15. President Obama has issued an executive order aimed at
improving critical infrastructure
In addition, in 2016, Obama included a budget proposal
of $19BN for cybersecurity – a $5BN increase YoY [11]

16. But Cybersecurity cannot be fought just by the private
sector…

17. There is a need for a public campaign on cybersecurity
– similar to how campaigns were launched in the past to
raise awareness on issues like smoking or recycling[12]

18. Steven Weber, faculty director at the UC Berkeley Center
for Long-Term Cybersecurity acknowledged part of the
problem for many people is that cybersecurity still feels
like a technical issue related to the protection of
computer networks. It’s time to “demystify the network”
for folds outside the core tech sector, he said. [12]

19. The problem of
cybersecurity is like
second-hand smoke –
people are motivated by
the negative externalities

20. But cybersecurity doesn’t just come as a personal cost, it
affects the community as a whole – individuals,
businesses, and government alike need to work together
to prevent the rapid growth of digital threats

21. Works Cited
• [1] "Cybercrime Will Cost Businesses Over $2 Trillion by 2019." Cybercrime Will Cost Businesses Over $2 Trillion by 2019. N.p., n.d. Web.
05 Mar. 2017. < https://www.juniperresearch.com/press/press-releases/cybercrime-cost-businesses-over-2trillion>
• [2] Matrix, Sydney Eve. FILM 240. Module 01, Lecture 02 N.p.: n.p., n.d. Print.
• [3] Kim, Kyungo, Chodzko-Zajko Wojtek, Andiara Schwingel, and Deana C. McDonagh. "Understanding Older Individuals’ Emotional
Responses to New Technology Associated with Healthy Lifestyle Choice." Journal of Physical Education and Sort (2014): 138-47. Web.
• [4] Alter, Alexandra. "Your E-Book Is Reading You." The Wall Street Journal. Dow Jones & Company, 19 July 2012. Web. 05 Mar. 2017.
• [5] "| Bessemer Venture Partners." | Bessemer Venture Partners. N.p., n.d. Web. 05 Mar. 2017.
• [6] "Cisco 2016 Midyear Cybersecurity Report." TS Ad. N.p., n.d. Web. 05 Mar. 2017. <https://newsroom.cisco.com/press-release-
content?type=webcontent&articleId=1780586>
• [7] "SEC Filings Details." Facebook - Financials - SEC Filings Details. N.p., n.d. Web. 05 Mar. 2017.
• [8] D'Onfro, Jillian. "Twitter Admits 5% Of Its 'Users' Are Fake." Business Insider. Business Insider, 03 Oct. 2013. Web. 05 Mar. 2017.
• [9] "Why Social Media Sites Are The New Cyber Weapons Of Choice." Dark Reading. N.p., n.d. Web. 18 Mar. 2017."Executive Order --
Improving Critical Infrastructure Cybersecurity." National Archives and Records Administration. National Archives and Records
Administration, n.d. Web. 05 Mar. 2017.
• [10] Mathews, Anna Wilde. "Anthem: Hacked Database Included 78.8 Million People." The Wall Street Journal. Dow Jones & Company,
24 Feb. 2015. Web. 05 Mar. 2017.
• [11] Reuters. "Obama Budget Proposal Includes $19 Billion for Cybersecurity." Fortune.com. Fortune, 09 Feb. 2016. Web. 18 Mar. 2017.
• [12] "Thinking Ahead: Cybersecurity In The Trump Era." Dark Reading. N.p., n.d. Web. 05 Mar. 2017.
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