Presentation from a recent, joint Capgemini - Badgeville event in Sydney, Australia on the role of enterprise gamification in digital transformation. How you approach change management and game design matters. In this presentation Hind el Aoufi, Gamification Consultant at Capgemini, provides details on the role of positive psychology in game design. Capgemini Australia's Digital Transformation practice, focused on helping our clients find, size and catalyse digital opportunities, and Badgeville, the #1 gamification and behaviour management platform, work in partnership to leverage innovative gamification techniques to accelerate digital transformation in major organizations by engaging, rewarding and motivating employees and customers.

1. Copyright, Capgemini © 2013. All rights reserved.
POSITIVE
PSYCHOLOGY
AND
GAME
DESIGN
&
DYNAMICS
HIND
EL
AOUFI
(GAMIFICATION
CONSULTANT,
CAPGEMINI)
Hind.elaloufi@capgemini.com
#EngageSydney

2. Copyright, Capgemini © 2013. All rights reserved.
Capgemini
ConsulJng
and
Badgeville
have
a
global
partnership
to
leverage
innovaJve
gamificaJon
techniques
to
accelerate
digital
transformaJon
in
major
organizaJons
by
engaging,
rewarding
and
moJvaJng
employees
and
customers.
IN
AUSTRALIA
To
find
out
how
Capgemini
and
Badgeville
can
help
you
realise
a
digital
advantage
through
the
intelligent
applicaJon
of
enterprise
gamificaJon
please
contact
mani.thiru@capgemini.com

3. Copyright, Capgemini © 2013. All rights reserved.
How
does
it
work?
The
Science
behind
it
Why
does
Posi6ve
psychology
ma=er?
The
posi6ve
power
of
gamifica6on

4. Copyright, Capgemini © 2013. All rights reserved.
We
Believe
that
Employee
Engagement
is
a
cri6cal
component
for
a
successful
transforma6on
§ Employee
disengagement
and
resistance
are
major
hurdles
to
any
transforma6on.
§ 70%
of
transforma6on
projects
fail
mainly
due
to
workforce
behavioural
issues.
§ Mo6va6on
through
posi6ve
psychology
is
a
key
driver
for
employee
engagement
and
sustainable
change.
§ When
employees
feel
connected
and
engaged
with
organizaJonal
objecJves,
they
are
likely
to
put
in
57%
more
effort
and
are
87%
less
likely
to
leave.
CONTEXT
AND
VISION

5. Copyright, Capgemini © 2013. All rights reserved.
§ Because it searches for
strengths, it finds strengths
§ Because it is positive, it
generates enthusiasm
The
tradi6onal
approach
to
change
management
uses
risk
mi6ga6on
techniques
to
address
the
disadvantages
of
not
changing
§ Because it searches for
problems, it finds problems
§ Because it is negative, it
generates anxiety
TRADITIONAL CHANGE APPROACH POSITIVE CHANGE APPROACH
CONTEXT
AND
VISION

6. Copyright, Capgemini © 2013. All rights reserved.
’The
Pygmalion
effect’
What
we
look
for,
we
get
more
of.
What
we
focus
on
becomes
our
reality.
“The
neighbours
effect”
Social
pressure
and
dynamics
have
a
significant
power
on
behavioural
change.
‘The
Placebo
effect’
The
act
of
visualizing
success
creates
success.
The
language
we
use
creates
our
reality.
The
apprecia6ve
approach
enables
organiza6ons
to
build
radically
different
solu6ons
by
leveraging
the
latest
research
on
behavioral
change
Sociology
Psychology
Neuroscience
HOW
DOES
IT
WORK?
THE
SCIENCE
BEHIND
IT

7. Copyright, Capgemini © 2013. All rights reserved.
Game
mechanics
leverage
posi6ve
mo6va6on
powers
to
drive
behavioral
change
*Abraham
Maslow:
A
theory
of
human
mo5va5on
**Daniel
H.
Pink:
Drive
–
The
surprising
truth
about
what
mo5vates
us
Hierarchy
of
Needs*
Game
mechanics
Intrinsic
Mo6va6on
Rules!
**
Physical
Safety
Belonging
Esteem
Self-­‐
actualisa6on
Purpose
Mastery
Autonomy
§ Quests,
discovery,
meaning
§ Points,
progression,
levels
§ Status,
ranks,
reputaJon
§ Social
cohesion,
community
HOW
DOES
IT
WORK?
THE
SCIENCE
BEHIND
IT
“What motivates us?”

8. Copyright, Capgemini © 2013. All rights reserved.
‘Gamifica6on’
is
a
posi6ve
enabler
for
employee
engagement,
and
sustainable
change
§ It
provides
a
pla`orm
to
bring
the
vision
to
life;
to
‘walk
the
talk’
by
rewarding
ways
of
working
and
posi6ve
behaviours.
§ As
users
earn
rewards
for
their
behaviours,
a
by-­‐
product
is
enhanced
status
and
engagement.
§ A
fun
environment
that
embraces
and
culJvate
innova6on
and
collabora6on
is
created.
§ New
ways
of
working
are
embedded
and
driven
by
recogniJon
and
reputaJon
mechanics.
§ Real
6me
feedback
and
analy6cs
reinforces
adopJon
acJviJes
and
make
change
‘s6ck’.
§ A
sustainable
community
is
created.
Sustainability
Engagement
Innova6on
THE
POWER
OF
GAMIFICATION

9. Copyright, Capgemini © 2013. All rights reserved.
Peter
Drucker
“The
task
of
leadership
is
to
create
an
alignment
of
strengths,
making
weaknesses
irrelevant.”
WRAP
UP

10. Helping you find,
size, and catalyse
digital opportunities.
Driving Digital Transformation
The Capgemini Digital Transformation consulting
practice helps organisations find the digital opportunities
within their business. Our team specialises in identifying,
designing, and developing new ventures, innovative
delivery models, and digital transformations to get real
value from the digital economy.
We offer a fresh approach based on collaborative and
iterative design with a focus on targeted outcomes. You
bring your customer and business experience. We bring
perspectives from our understanding of the Australian
and global digital economy and our leadership in
organisation transformation and technology.
Digital Transformation
Think - Design - Develop
Contact Points
Ben Gilchriest
ben.gilchriest@capgemini.com
Jean-Baptiste Vincent
jean-baptiste.vincent@capgemini.com
Mani Thiru
mani.thiru@capgemini.com
Mark Anderson
mark.anderson@capgemini.com