1. Pitching Ideas

2. / Observe the 10/20/30 Rule
Ten slides
Twenty minutes
Thirty-point-font text

3. / Investor Pitch

4. / Ten Slides
Title Marketing and
Sales
Problem
Competition
Solution
Management team
Business Model
Financial
Undelying Magic Projections and
Key Metrics
Current Status

5. / Title
Organization name
Your name and title
Contact information

6. Explain what your
company does…

7. / Problem
Describe the pain you’re alleviating.
Get everyone nodding and ”buying
in”.

8. Avoid looking like a
solution looking for a
problem

9. / Solution
Explain how you alleviate this pain
and the MEANING you make.
Ensure that the audience clearly
understands what you sell and your
value proposition.
VISUALIZE

10. Don’t be too technical,
just explain what it does

11. / Business Model
How do you make money?
Who pays you?
Your distribution channels
Your gross margins

12. Don’t make it seem to
untested .
Mention customers
already using your
product/service.

13. / Underlying Magic
Describe the technology, secret
sauce or magic behind your product
or service.

14. Less text, more diagrams,
schematics and
flowcharts.
Objective proff of concept.

15. / Marketing and Sales
How do you reach your customers?
What and who will leverage your
marketing?

16. Show an effective go-to-
market strategy that
won’t break the bank.

17. / Competition
Provide a complete view of the
competitive landskape.
Too much is better than too little

18. Never dismiss competition.
Everyone wants to hear why
you’re good – not why
competitors are bad.

19. / Management Team
Describe the key players of your
– Management team
– Board of directors
– Advisory board
– Major investors

20. Don’t be afraid to show up
with a less than perfect team.
But be willing to fix the holes.

21. / Financials and Key Metrics
Five year-forecast
Other key metrics, fx
– Number of customers
– Conversion rate
– Number of employees
– Etc.

22. Do a bottom up forecast.
Take into account long sales
cycles and seasonality.
Your assumptions are as
important than the numbers.

23. / Current Status
Current status of product/service.
Accomplishments to date
Timeline
Use of funds

24. Share details of
momentum and traction.
Close with a bias toward
action.