First Investor Meetings - how to be more persuasive with your investor presentation. Advice from presentation training experts Benjamin Ball Associates

1. What does it take to
o
Persuade
Investors?
Benjamin Ball

2. Make it Easy
for your Investor

3. Clarity
Transparency
Trust

4. Clarity
Transparency
Trust

5. Tip:
Set the right
expectations

6. Tip:
Grab attention in
30 seconds

7. Time
Attention

8. Tip:
Tell your story
from the
investor’s PoV

10. the
order
matters
story
yourof

11. How happy are
you these days?
How many dates have
you been on recently?
Correlation ~ 0Correlation ~ 1

12. Tip:
Don’t give a pitch.
Tell a story

13. Tip:
What’s your
Take Away line?

14. Clarity
Transparency
Trust

15. Tip:
Be open: share
vulnerabilities

16. Tip:
Facts
Observations
Anecdotes
Metaphors

17. Clarity
Transparency
Trust

19. Tip:
Smile
Open body language
Louder

20. Tip:
Understand your
Investor

21. Tip:
Each new
investor pitch is a
first date

23. Make it Easy for your Investor
Clarity
What impression do you create?
Impact within 30 seconds
Tell your story from investor’s PoV
Have a clear takeaway
Transparency
Open and honest about
weaknesses
Use examples and FOAM
Trust
It’s a first date
Smile
Be likeable
Build relationships

24. Benjamin Ball
ben@benjaminball.com
+44 7808 725 815
Thank you