The document summarizes key points from a presentation given to graduates about career opportunities. It discusses: 1) Statistics on the most popular locations, industries, and employers for graduates based on data from the website. 2) How social media and online forums can be used to engage with graduates and generate interest in employers. 3) The growing importance of mobile platforms for recruitment, especially in Asia, and how employers need to optimize their strategies for mobile.

2. Our Story
Founded by three angry nerds (IT graduates)
• All met on a graduate program
• Started the company in 2008
• Grown to 100,000+ graduates
• Grown to over 120 employers

3. What’s GradConnection?
We’re a website designed to connect graduates
with the leading graduate programs in
Australia
www.gradconnection.com.au

4. Today’s Session
• Dave: Statsonomics – cool conclusions from our data
• Mike: Online Socialising – how to use social recruiting tools to
generate and tend to online talent communities
• Dan: Mobile Asia – mobile platforms and what’s coming up in
the future of graduate recruitment

5. Statsonomics
Dave Jenkins – Stats nerd

6. Top Locations
Graduates are visiting from
1. Sydney
2. Melbourne
3. Brisbane
4. Perth
5. Adelaide
6. Canberra
7. Hobart
8. Darwin

7. Top Locations
Graduate want to work
1. Melbourne
2. Sydney
3. Brisbane
4. Perth
5. Adelaide
6. Canberra
7. Hobart
8. Darwin

8. Top 10 Industries
Graduates are job hunting in
1. Accounting
2. Engineering
3. Marketing and Sales
4. Information Technology
5. Government
6. Business and Commerce
7. Law
8. Banking and Finance
9. Human Resources
10. Arts and Humanities

9. Top Ten Accounting Employers
2 1
3
4. KPMG
5. Ernst & Young
6. Grant Thornton
7. PwC
8. PKF
9. Pitcher Partners
10. Coca-Cola Amatil

10. Top Ten Engineering Employers
2 1
3
4. BP
5. Arup
6. Thales
7. John Holland
8. Unilever
9. GE
10. PwC

11. Top Ten Government Employers
2 1
3
4. Dept of Innovation
5. Dept of Finance
6. Dept of Human Services
7. FaHCSIA
8. Dept of Broadband
9. ACCC
10. The Australian Treasury

12. Top Ten Banking and Finance Employers
2 1
3
4. NAB
5. ANZ
6. St George
7. Dept of Finance
8. Origin
9. BP
10. Robert Walters

13. Top Ten Marketing Employers
2 1
3
4. Mars Australia
5. L’Oreal
6. BP
7. IBM
8. Robert Walters
9. Origin Energy
10. Australia Post

14. Top Ten Information Technology Employers
2 1
3
4. Oracle
5. KPMG
6. IBM
7. Thoughtworks
8. Coca-Cola Amatil
9. Ernst and Young
10. Telstra

15. Top Graduate Recruiters
Elyssa Berney Rohan Holland Hayley O’Callaghan
Chris Bordin Gemma Hudson Annika Russell
Erin Coysh Rebecca Jones Maree Schipano
Anna Clarke Mark Lush Grace Simpson
Ally Dunford Liz McAuliffe Melissa Smith
Ilana Foeldes Jessica McCartin Clare Valentine
Daniel Mullender Samantha Walton
Sarah Gartian
Miguel Neto Sue Wicks
Ainsley Gilkes
Ashleigh Gosman Steve Nield Kirstyn Wyatt

16. Our Odds for the AGRIAs
Graduate recruiter of the year
Adam O’Donnell $9.10
Anna El Ali $5.70
Ashleigh Gosman $3.20
Elise Ianno $1.80
Jessica Klau $5.70
Stefanie Plummer $2.10

17. Social Media and
Talent
Communities
Mike Casey – Computer nerd

18. AAGE Survey 2010
 44% of graduates get multiple offers
 Successful grads apply to an average of 8
positions, with 10% making more than
20.
 44% of successful students value
recruiter relationships
 80% of grads value L&D and Career
Prospects

19. Battle: On!

20. Battle: On!
 Convincing Students to Apply
 Rich Information
 Good Relationships
 Accept your offer over competitors

21. Buzz words
• Social Media
• Talent Communities
• Advertising + Social Media = new
direction

22. Social Media
• Facebook
• Twitter
• Forums

23. GradConnection Forums
 You tell us when
 Who do you want to talk to?
• Disciplines
• Universities
• Location
• Citizenships
• Grade average.. And more!
 We inform the students

24. Forums This Year
• 91 Employer Forum Sessions
• 1,354 Grads asked 2,344 Questions about
employers
• Forum sessions: viewed by 90K graduates
this year

25. Forum Stats
25000
20000
15000
Posts
Views on Day
Views til End Oct 2011
10000
5000
0
PWC Deloitte Aurecon Telstra Westpac BP EY KPMG Xstrata Mars

26. Niche Forum Sessions
• Grads with teaching interests
• IT in Canberra – DHS,
Dept of Veteran Affairs
• Psychometric Testing advice
• International Students
• China Forum Session

27. Graduate Quotes
“Thanks a lot for helping
me out guys I’m now
convinced to apply”

28. Graduate Quotes
“Wow you guys have way
more opportunities than I
thought. Please lookout for my
application.”

29. Graduate Quotes
“I have a minor conviction of three
years ago. When would be the best
time to bring this up in regards to my
application?”

30. Graduate Quotes
“I’m attending your Sydney
Assessment centre tomorrow. Just
wondering if you had any tips on how
I could make a solid impression?”

31. Employer Quotes
“Our first graduate hire was a
connection formed through
GradConnection’s forum, it’s helped
us move closer to potential
candidates, especially in the
technology space”
- Sam Nuttall (Walton), Deloitte

33. What can you do?
• Blogs
• Forums
• Facebook
• Twitter

34. Bordo’s Blog

36. Mobile Marketing
Dan Purchas – Mobile nerd

37. Graduate Recruitment in China
The Low Tech, Brute Force Approach
– 2200 Colleges and Universities
– 20 million students currently studying
– 6 million graduates per year
– 20% fail to find jobs

38. Online Recruitment Options
The 4 main Chinese job boards
Now owned by seek.com.au

39. China Grad Case Study
• Wanted: 500 Graduates
• Main source: ChinaHR
• Marketing campaign: front page banner
• Cost: $1,000 USD per week for 10 weeks
• Negligible results

40. What Worked
• Targeted 29 Universities
• Online job board sent a team of 20 – 30 to
each university do drop flyers in the dorms
• Organised buses to take students to
company presentations
• Generated 25 000 applications

41. Hong Kong – Hi Tech
• 3G Everywhere – Mobile optimisation is key

42. China Catching Up

43. What this means for Australia?
• GradConnection Trends in Mobile
– March/April 2010 – 1.6%
– March/April 2011 – 5.2%
• 85% visits from iPhone, iPad or iPod
• Currently at 8% for October 2011
• Optimising for Apple = Safest Bet (85%)

45. The Wrap Up
• Measure, Measure, Measure
– Then Measure some more
• Social Recruiting/Talent Communities
– It’s not just facebook and twitter, get creative
• Mobile
– It’s coming, better get prepared to deal with it
– Keep an eye on Asia, it will over take us fast