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85% of American adults have a mobile phone – mobile web users will outnumber PC web users by 2012. The explosive growth of the mobile device market has created new opportunities for marketers to reach potential customers, but so many still don’t take advantage of mobile.
In this presentation, you’ll learn how to successfully integrate mobile into your existing marketing campaigns to extend their reach, improve their effectiveness, and increase their ROI. We’ll discuss search and display advertising, SMS, QR codes and location based services and how they can integrate with online and offline marketing campaigns.