The study followed 96 overweight and obese men and women living in a metropolitan area over a 6-month period. All participants were required to own one of four types of Internet-capable mobile devices: iPhone, iPod Touch, BlackBerry or an Android-based phone. Participants were randomly assigned to either the podcast-only group (Podcast-only) or the podcast plus enhanced mobile media intervention group (Podcast + mobile). http://www.ideafit.com/fitness-library/can-twitter-help-clients-lose-weight How fascinating… perhaps we can align social media (and other digital technologies) with our programs and services to achieve an enhanced experience. One that integrated into people’s lives One that incorporates the digital lifestyle people are used to?
The study followed 96 overweight and obese men and women living in a metropolitan area over a 6-month period. All participants were required to own one of four types of Internet-capable mobile devices: iPhone, iPod Touch, BlackBerry or an Android-based phone. Participants were randomly assigned to either the podcast-only group (Podcast-only) or the podcast plus enhanced mobile media intervention group (Podcast + mobile). http://www.ideafit.com/fitness-library/can-twitter-help-clients-lose-weight How fascinating… perhaps we can align social media (and other digital technologies) with our programs and services to achieve an enhanced experience. One that integrated into people’s lives One that incorporates the digital lifestyle people are used to?
The study followed 96 overweight and obese men and women living in a metropolitan area over a 6-month period. All participants were required to own one of four types of Internet-capable mobile devices: iPhone, iPod Touch, BlackBerry or an Android-based phone. Participants were randomly assigned to either the podcast-only group (Podcast-only) or the podcast plus enhanced mobile media intervention group (Podcast + mobile). http://www.ideafit.com/fitness-library/can-twitter-help-clients-lose-weight How fascinating… perhaps we can align social media (and other digital technologies) with our programs and services to achieve an enhanced experience. One that integrated into people’s lives One that incorporates the digital lifestyle people are used to?
People still use it! http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2012.pdf
Despite the fact that over the last 7 years we have become more proficient at social media, new challenges have decreased our ability to be effective in this space. Practiced – more efficient Learned ways to improve our presence and expand our reach Tools and resources to evaluate our efforts and strategy Yet people still spend 6-11 per week (marketing) Increased “noise” --- drowning behind the celebrities and others with greater status. Reduced visibility (most people check their facebook in the mornings and at night… so if you are not there – changes are people won’t see you!) Social media management (leaving-hiding-unfriending-unfollowing) New technologies are entering the landscape
http://pewinternet.com/Reports/2013/Coming-and-going-on-facebook.aspx Before I get to the hidden reason why this is ridiculous, the obvious reasons: Only half of your Fans are on Facebook during the day you created your post Others who are online weren ’t within a several hour window to see your post Some of your “Fans” are fake profiles or dead accounts http://www.jonloomer.com/2012/10/30/facebook-page-hide-all/ 7.5 % http://www.marketingpilgrim.com/2011/06/new-study-only-7-5-percent-of-fans-see-your-facebook-page-posts.html
So, how can we make a greater impact “ Come to my boot-camp class – starts Friday, space is limited space” Link to a flyer Can it be used in other ways besides just business marketing? This session is taking Social Media and other online tools and putting it on its ear. Taking a look at social media from a different perspective… from a health behavior change perspective. After all, as health and fitness professionals – we aren ’t about marketing. Yes, we have certain business obligations to ensure we get a return on our programs and services – marketing is certainly part of that… but we are in the business of changing lives… Of getting that client to lose that weight Of getting that fitness to finish a half marathon Of getting that… example… That ’s us. That’s what we love. That’s what I love. I’m a sucker for a good fitness story. NOTE: SHARING IS KEY… so, although I may refernce FB a lot… I’m also going to reference non-facebook tools (where that’s not social) but most things can be shared to or link back to social network, namely Facebook.
I ’m going to work under the assumption most of train clients individually or in small groups within your community (that community can be the city you live in or a global community if you are an online trainer). But at the end, we are not public health professionals, so our direct impact tends to focus on individual change. So, we ’ll discuss the models that focus on individual HBC. There are many HBC theories and models Individual Interpersonal Community / group
Beyond just marketing or posting information about your program… what efforts have been made to get a person into your class?
http://pewinternet.com/Reports/2013/Health-online/Part-One/Section-1.aspx Extremely inclusive Active versus passive learning Collaborative spaces Apply to real-world
http://greatist.com/health/must-read-health-fitness-blogs/ Information is certainly one way to educate the world
Whether it’s fear or inspiration… a “yikes” or an “aw” moment influences perceptions, impacts attitudes and eventually can motivates behaviors towards a positive or negative. http://www.youtube.com/watch?v=qX9FSZJu448 Emotional arousal caused by perceiving a significant and personally relevant threat. Fear can powerfully influence behavior and, if it is channeled in the appropriate way, can motivate people to seek information, but it can also cause people to deny they are at-risk. Emotional Arousal; Tug at heart Strings; Testimonials Positive Outlook (also goes a long way) TOOLS YouTube/Videos Photos (IDEA FitnessConnect “Success Stories”) Pinterest Quotes TIP: Get clients to share their own transformation; piggy back off of videos that are viral with education. http://www.socialmediaexaminer.com/6-tips-to-increase-your-facebook-edgerank-and-exposure/ Affinity, Interaction, Timeliness is what ranks in social media
http://greatist.com/health/must-read-health-fitness-blogs/ Information is certainly one way to educate the world
Seven in ten U.S. adults track a health indicator for themselves or for a loved one Self-analysis; Behavior-Analysis; Quantified self (people want to measure everything) TOOLS Health Apps TIP: Get clients to share their own transformation; piggy back off of videos that are viral with education. http://mobihealthnews.com/research/an-analysis-of-consumer-health-apps-for-apples-iphone-2012/ Few receive text alerts about health or medical issues A whopping 80% of cell phone owners say they send and receive text messages, but just 9% of cell phone owners say they receive any text updates or alerts about health or medical issues. One-fifth of smartphone owners have a health app Smartphones enable the use of mobile software applications to help people track or manage their health. Some 19% of smartphone owners have at least one health app on their phone. Exercise, diet, and weight apps are the most popular types. http://pewinternet.com/Reports/2012/Mobile-Health/Key-Findings.aspx
In 2010, Pew Internet began to explore the phenomenon of tracking for health, limiting our questions to those who use online tools. We found that 15% of internet users tracked their weight, diet, or exercise routine online and 17% of internet users tracked any other health indicators or symptoms online. Fully 27% of adult internet users said yes to either question, which translates to about one in five U.S. adults who use some form of technology to track a health indicator. http://pewinternet.com/Reports/2013/Tracking-for-Health/Main-Report/Seven-in-ten-US-adults-track-a-health-indicator-for-themselves-or-for-a-loved-one.aspx
It’s great that we include these tools… but how can we possible leverage this data? How can we teach our clients to leverage their data? Can we recommend some tools? Do you use these tools? Not all, but most have some aspect of “social” components? How can you align your programs with these tracking features?
http://www.ted.com/talks/nicholas_christakis_the_hidden_influence_of_social_networks.html Building rapport is key in supporting healthy behaviors. As far as fitness professional’s efforts in social media and networking space, I think we all leverage our networks very well. In fact, it’s probably the strongest ways that these SM tools support behaviors. Through our Likes and comments… Question of “Should you become facebook friends with your clients or not?” Nike Plus! We all know the importance of helpful relationship… so I won’t dwell on this aspect too much
http://greatist.com/health/must-read-health-fitness-blogs/ Information is certainly one way to educate the world