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Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013

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Google+, Google Glass, and Google Now: Rob Garner at Pubcon Las Vegas 2013

  1. 1. Google+, Google Glass, and Google Now Rob Garner, Chief Strategy Officer, Advice Interactive Group October 22, 2013 © Advice Interactive Group, 2013. All rights reserved. 1
  2. 2. Introduction • • • • • • • Longtime member of WebmasterWorld, and speaker at Pubcon VP of SEMPO International Founder and past president of the Dallas/Ft Worth Search Engine Marketing Association Chief Strategy Officer at Advice Interactive Working in online marketing for 18 years Focus on digital marketing strategy, paid media, SEO, social, content, web development strategy Previously worked for Omnicom, iTraffic, Agency.com, iCrossing, Hearst © Advice Interactive Group, 2013. All rights reserved. 2
  3. 3. SEARCH & SOCIAL– The Definitive Guide to Real-Time Content Marketing • Covers interdependent search and social concepts • Social signals on search • Interview with Brett Tabke and many others • 406 pages • Stop by the Advice Interactive / Local Site Submit booth to get one of 75 free copies © Advice Interactive Group, 2013. All rights reserved. 3
  4. 4. Today 01 02 03 04 About Advice Interactive Group Google+ Google Glass Google Now © Advice Interactive Group, 2013. All rights reserved. 4
  5. 5. 01 About Advice Interactive Group © Advice Interactive Group, 2013. All rights reserved. 5
  6. 6. ABOUT ADVICE INTERACTIVE No idea what content you plan to showcase here… FOUNDED IN 2009 HEADQUARTERED IN DALLAS INDEPENDENT 2012 & 2013 INC 500 FASTEST GROWING COMPANIES LIST STRATEGY, SEO, SOCIAL, WEB DEV, SOCIAL, PAID MEDIA, CONTENT © Advice Interactive Group, 2013. All rights reserved. 6
  7. 7. 02 Google+ © Advice Interactive Group, 2013. All rights reserved. 7
  8. 8. Google+ is the “Social Spine” of Google User Experience © Advice Interactive Group, 2013. All rights reserved. 8
  9. 9. G+ integrating heavily in Google New and Real-time placements © Advice Interactive Group, 2013. All rights reserved. 9
  10. 10. G+ Integrating Heavily in Google New and Real-Time Placements © Advice Interactive Group, 2013. All rights reserved. 10
  11. 11. G+ Embedded a Post Use your own high traffic sites to increase engagement on your G+ account © Advice Interactive Group, 2013. All rights reserved. 11
  12. 12. G+ Using Your Face in Ads © Advice Interactive Group, 2013. All rights reserved. 12
  13. 13. Some G+ Users are Protesting © Advice Interactive Group, 2013. All rights reserved. 13
  14. 14. Are +1’s a Factor in NonPersonalized Search or Not? © Advice Interactive Group, 2013. All rights reserved. 14
  15. 15. Moz – Yes, +1’s a Top Factor © Advice Interactive Group, 2013. All rights reserved. 15
  16. 16. …but a Recent Stone Temple Test by Eric Enge Says, “No” Are both of these experts saying, “no” – not sure what the but is for… Source: http://www.stonetemple.com/measuringgoogle-plus-impact-on-search-rankings/ © Advice Interactive Group, 2013. All rights reserved. 16
  17. 17. Matt Cutts says, “No” Source: http://searchenginewatch.com/article/2290337/MattCutts-Google-1s-Dont-Lead-to-Higher-Ranking © Advice Interactive Group, 2013. All rights reserved. 17
  18. 18. Not Disputed…. +1s Contribute to Higher Visibility Within Your Google Plus Network © Advice Interactive Group, 2013. All rights reserved. 18
  19. 19. 03 Google Glass © Advice Interactive Group, 2013. All rights reserved. 19
  20. 20. Google.com/MyGlass © Advice Interactive Group, 2013. All rights reserved. 20
  21. 21. 04 Google Now © Advice Interactive Group, 2013. All rights reserved. 21
  22. 22. Google Now and G+ • Google Now is an intelligent layer that coordinates multiple services into contextually useful information • Shows up as “cards” • It is the intelligence engine for Google Glass © Advice Interactive Group, 2013. All rights reserved. 22
  23. 23. Samples of Various Google Now Cards • • • • • • • • TV listings Currency Public Transit Nearby Attractions Place Info Public Alerts Stocks Flight Status © Advice Interactive Group, 2013. All rights reserved. • • • • • • • Hotel Info Events Restaurant Reservations Weather Breaking News Appointments Birthdays Source and image: SEL, Danny Sullivan 23
  24. 24. Google Now Email Schemas • Emails should be marked up and formatted properly to be included in Google Now, and Google Glass • Current schemas supported: – – – – Event information Flight reservations Hotel reservations Restaurant reservations Source: https://developers.google.com/gmail/actions/google-now © Advice Interactive Group, 2013. All rights reserved. 24
  25. 25. Expect to See Many Different G+ Tie-ins to Glassware… © Advice Interactive Group, 2013. All rights reserved. 25
  26. 26. © Advice Interactive Group, 2013. All rights reserved. 26
  27. 27. Sharing Glass Images in G+ is a Snap © Advice Interactive Group, 2013. All rights reserved. 27
  28. 28. Also a Cinch in Facebook © Advice Interactive Group, 2013. All rights reserved. 28
  29. 29. Real-Time Content Marketing © Advice Interactive Group, 2013. All rights reserved. 29
  30. 30. What Is It Like to Go Everywhere With Glass, and How Do People React? © Advice Interactive Group, 2013. All rights reserved. 30
  31. 31. Common Reactions • • • • • • • • Delight Curiosity Fear Uncertainty Bewilderment Overwhelming excitement Shock Awe © Advice Interactive Group, 2013. All rights reserved. 31
  32. 32. © Advice Interactive Group, 2013. All rights reserved. 32
  33. 33. Everyone at my table was wondering – what is that thing on your head? © Advice Interactive Group, 2013. All rights reserved. 33
  34. 34. Oh my god! You just took my picture… with your mind! © Advice Interactive Group, 2013. All rights reserved. 34
  35. 35. © Advice Interactive Group, 2013. All rights reserved. 35
  36. 36. © Advice Interactive Group, 2013. All rights reserved. 36
  37. 37. High-Level Impact of Glass • • • • • • Google Glass and similar type hardware is the “new screen,” in addition to the iPad, mobile, desktop, etc. Marketers will have to optimize for Google Now – meaning context and proximity, among many other new factors Get your local house in order Start determining your company’s unique value proposition for Glass Create your app Glass is bigger than just email and pics – it represents the coming digitalization of the physical world, with search and social at the core © Advice Interactive Group, 2013. All rights reserved. 37
  38. 38. THANK YOU GPLUS.TO/ROBGARNER @ROBGARNER FB.COM/GARNER © Advice Interactive Group, 2013. All rights reserved. 38

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