2. • Hundreds of websites
• Thousands of pages
• Not so pretty
• Really difficult to use
x 800 = +
http://media.photobucket.com/image/crying+dawson/npascare2/dawson-crying.jpg

3. • Streamlined website
• Iterative user-centred
design process
• Focusing on key user tasks
• Lots of wireframes

4. • Wireframes are the backbone
of good design
• They help us focus on:
– Content
– Functionality
– Interaction design
– User experience
http://www.sharingmachine.com/index.php?item=70

5. 1. Identify the user goal / design challenge

6. 2. Brainstorm ideas via rough wireframes

7. 3. Evaluate
The designer explains
how it answers the
design challenge
Co-workers can identify
unclear features and
potential problems with
your concept

8. 5. Eliminate

9. 5. Flesh out the best wireframes
Method / Tool Visual quality Perceived state of
completion
Hand-drawn Rough Appears more changeable
Balsamiq
Mockingbird
Fireworks
Visio
Polished Appears less changeable
http://www.ous.edu/onlinenw/2008/keynote.html

10. 5. Flesh out the best wireframes
• Content is king - say no to lorem ipsum!
• Use shape and size, not colour and graphics
6. Refine and evaluate
http://www.ous.edu/onlinenw/2008/keynote.html

11. • Create a collection of wireframes that
represent key user journeys
• Seeing the ‘big picture’ helps you refine the
smaller steps in the journey

12. • Print wireframes out as they evolve
• Stick copies around the office
• Encourage people to add notes, ideas, or talk
about them

13. • More engagement and buy-in
• Avoid late changes by getting early feedback
• Focus attention on the purpose and goals of
their website

14. • Hard to use = website fail
• Online programs like Chalkmark give you first
impressions feedback

15. • One-to-one user testing sessions work best
• Record it and show your stakeholders how well
your wireframes performed with users

16. • Work through early concepts
• Identify gaps and opportunities
• Get feedback from:
– Your team
– Your stakeholders
– Your website users
• Learn early so you avoid costly mistakes
• Focus on the overall experience so your final
design is as rad as it can be

17. • Expected launch: April 2011
• If anyone is a prospective uni student, or
current QUT student, come website testing
with us! It’s fun and you’ll get paid!
 rebecca.watson@qut.edu.au