Representation is about the relationship between real people, events, and ideas and how they are portrayed in media texts. It involves selective processes to determine what gets represented and how. As media consumers, it is important to analyze representations and consider the values and viewpoints behind them, as dominant groups control media institutions and promote themselves as normal while marginalizing others. Types, stereotypes, caricatures, and archetypes are often used in media representations, and it is important to consider how these can reflect or challenge dominant social views.
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Representation intro
1. R e p r e s e n t a t i o n What is it and why is it important?
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4. how representation works the media make categories of people, events and ideas the text making the representation makes assumptions about its audience the audience is invited to identify with, or to recognise, the representation (and the values behind it), but they may read the text differently the elements of a representation are repeated to the point where the representation comes to seem natural (the representation is naturalized ) a representation of one of these contains the point of view and values of those who made it
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6. why representation is important (and political) most common representations in our culture reflect the interests of the dominant interests in society dominant groups have achieved their power and status through complex processes of history, economics and social politics dominant groups tend to control institutions like government, the law, education, the media – enabling them to sustain their position dominant groups promote themselves as “normal” while marginalizing others as “different” or “abnormal” subordinate groups have to struggle, often for a long time, to challenge these representations and to gain recognition
7. Task Open an A4 document in photoshop Create a collage, using found images, that represents you. Then in word, using the information from the power point, justify your choices and analyse the images you have used. Are they stereotypical in any way? Why do you think that?
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