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Educational  Consequences of  Media  Development Dr  Beata Godejord Department of Media and Information Technologies Faculty of Education and Social Sciences University of Zielona Gora, Poland Currently working with a project  at Nesna University College
presents  Getting Involved  project University of Szczecin, Poland Semminar on  Evaluation and Educational Change 20.04.2006 Per Arne Godejord,  Nesna University College ,
Pedagogical  Threats  of  Media, a course newly introduced to teacher education curriculum, University of Zielona Gora, Poland To develop awareness and build knowledge about  negative influence  of media on the  development of individuals cognitive affective moral
5th year master students of Media and Information Education RESEARCHERS REASEARCH  ACTIVITIES REASEARCH  FIELD www.wp.pl www.onet.pl www.interia.pl   Chat rooms for teenagers Observation  Taking “ field” notes Taking pictures of the screens Participating in the conversations
Chat room:  Teenagers www.wp.pl I’m looking  for a girl to have real sex,  she can be plumb and she doesn’t  need  to be beautiful “ mostly naked and horny individuals”
REASEARCH  OUTCOME (observed phenomena) Sexual orientation of the conversations Vulgar language Lack of moderators ’  supervision Links to  pornographic websites Links to webcams streaming sexual activities of chat room users Asymmetrical character of communication relations
Chat room:  Primary School www.interia.pl INTERIA.PL doesn’t take any responsibility for the content of this window
ZIELONOGÓRSKIE  DNI PEDAGOGIKI  MEDIÓW April  2007 prof. Z. Izdebski D EAN   FACULTY  OF  EDUCATION AND  SOCIAL  SCIENCES Prof. W. Osmańska-Furmanek PRORE CTOR UNI VERSITY OF ZIELONA GORA
Kids’  Digital  World Media: Opportunities and Challenges
How do media treat the issue of sex ?
Sex as powerful promotional tool  for various commodities in the market
 
(Various dimensions of sexuality as lucrative object of entrepreneurship ) Abundance of sex saturated media products filling the “market of culture” (magazines, books, films, video games, computer games) Sex as commodity in media culture
“ Commodified sex is of major economic significance in the cultural capitalism of the twenty first century” Brian McNair, Streaptease Culture
In  striptease culture  teenage girls want to present themselves in the way  they have learned from surrounding  cultural codes
Identity formation based on sex-related values promoted by pop cultural products NARCISM HEDONISM
COMPUTER  GAMES ( new  “opium  form the  masses”)
 
 
Identity formation based on violence promoted by computer  games DESENSITISATION EFFECT Interactive mode of participation (“learning by doing”) Rewarding aggressive behavior (reinforcement leading to  instrumental conditioning)
CARTOONS ( fun  for  everyone ) Suicidal Squirrels Happy Tree Friends
Suicidal Squirrels "  Suicidal Squirrels  " is a premium cartoon brand that's fun and simply irresistible. You just have to love those sweet little  Squirrels
Happy Tree Friends  : Home The  Happy Tree Friends  are cute, cuddly animals whose daily adventures always end up going horribly wrong.
Qualities of cartoons Lack  of realism Substantial  dose of humor “ Empowering”  social learning process Lowering the level of anxiety that inhibits aggressive behavior Increase of involvement
Cartoon-related  media  products
Media products base their negative  influence on  habituation results If the cartoons are watched on  Internet, they, like computer games, can be replayed over and over again, and thus fix the images of what can be considered the “reality”
Hello, I’m MATROX, and I’m also 13
Social consequences of the development of digital media Mod ification of attitudes Modification  of communication patterns Mod ification of  values N ew challenges for education
Media have become  “educational institution”  on its own Highly influential as for socializing  impact Highly competitive compared  to school and family
Is school adequate to new cultural universum?
An example of “ school  medium” An example of  “ spare time medium”
Urgent need  for  media literacy   Young media users Adult media users Teachers  Parents  Analysing  Evaluating  Creating  messages In a wide variety of media modes, and forms Urgent need  for  implementing  media education   Developing media competences enabling successful functioning in media culture
Thank you    for your attention

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Pedagogical Problems of Media

  • 1. Educational Consequences of Media Development Dr Beata Godejord Department of Media and Information Technologies Faculty of Education and Social Sciences University of Zielona Gora, Poland Currently working with a project at Nesna University College
  • 2. presents Getting Involved project University of Szczecin, Poland Semminar on Evaluation and Educational Change 20.04.2006 Per Arne Godejord, Nesna University College ,
  • 3. Pedagogical Threats of Media, a course newly introduced to teacher education curriculum, University of Zielona Gora, Poland To develop awareness and build knowledge about negative influence of media on the development of individuals cognitive affective moral
  • 4. 5th year master students of Media and Information Education RESEARCHERS REASEARCH ACTIVITIES REASEARCH FIELD www.wp.pl www.onet.pl www.interia.pl Chat rooms for teenagers Observation Taking “ field” notes Taking pictures of the screens Participating in the conversations
  • 5. Chat room: Teenagers www.wp.pl I’m looking for a girl to have real sex, she can be plumb and she doesn’t need to be beautiful “ mostly naked and horny individuals”
  • 6. REASEARCH OUTCOME (observed phenomena) Sexual orientation of the conversations Vulgar language Lack of moderators ’ supervision Links to pornographic websites Links to webcams streaming sexual activities of chat room users Asymmetrical character of communication relations
  • 7. Chat room: Primary School www.interia.pl INTERIA.PL doesn’t take any responsibility for the content of this window
  • 8. ZIELONOGÓRSKIE DNI PEDAGOGIKI MEDIÓW April 2007 prof. Z. Izdebski D EAN FACULTY OF EDUCATION AND SOCIAL SCIENCES Prof. W. Osmańska-Furmanek PRORE CTOR UNI VERSITY OF ZIELONA GORA
  • 9. Kids’ Digital World Media: Opportunities and Challenges
  • 10. How do media treat the issue of sex ?
  • 11. Sex as powerful promotional tool for various commodities in the market
  • 12.  
  • 13. (Various dimensions of sexuality as lucrative object of entrepreneurship ) Abundance of sex saturated media products filling the “market of culture” (magazines, books, films, video games, computer games) Sex as commodity in media culture
  • 14. “ Commodified sex is of major economic significance in the cultural capitalism of the twenty first century” Brian McNair, Streaptease Culture
  • 15. In striptease culture teenage girls want to present themselves in the way they have learned from surrounding cultural codes
  • 16. Identity formation based on sex-related values promoted by pop cultural products NARCISM HEDONISM
  • 17. COMPUTER GAMES ( new “opium form the masses”)
  • 18.  
  • 19.  
  • 20. Identity formation based on violence promoted by computer games DESENSITISATION EFFECT Interactive mode of participation (“learning by doing”) Rewarding aggressive behavior (reinforcement leading to instrumental conditioning)
  • 21. CARTOONS ( fun for everyone ) Suicidal Squirrels Happy Tree Friends
  • 22. Suicidal Squirrels " Suicidal Squirrels " is a premium cartoon brand that's fun and simply irresistible. You just have to love those sweet little Squirrels
  • 23. Happy Tree Friends : Home The Happy Tree Friends are cute, cuddly animals whose daily adventures always end up going horribly wrong.
  • 24. Qualities of cartoons Lack of realism Substantial dose of humor “ Empowering” social learning process Lowering the level of anxiety that inhibits aggressive behavior Increase of involvement
  • 26. Media products base their negative influence on habituation results If the cartoons are watched on Internet, they, like computer games, can be replayed over and over again, and thus fix the images of what can be considered the “reality”
  • 27. Hello, I’m MATROX, and I’m also 13
  • 28. Social consequences of the development of digital media Mod ification of attitudes Modification of communication patterns Mod ification of values N ew challenges for education
  • 29. Media have become “educational institution” on its own Highly influential as for socializing impact Highly competitive compared to school and family
  • 30. Is school adequate to new cultural universum?
  • 31. An example of “ school medium” An example of “ spare time medium”
  • 32. Urgent need for media literacy Young media users Adult media users Teachers Parents Analysing Evaluating Creating messages In a wide variety of media modes, and forms Urgent need for implementing media education Developing media competences enabling successful functioning in media culture
  • 33. Thank you for your attention