1. Facebook Timeline for
Brands
Summary of Facebook Changes Impacting
Brand Pages

2. Timeline is a new format for brand page profiles that will
impact all Facebook brand pages on March 30th.
• Timeline is a profile page design that Facebook first introduced
for personal profiles in September 2011.
• Timeline changes the existing default profile from a list of a most
recent updates, to a complete history of the brand on Facebook
including photos, videos, status updates, and other milestones.
• On February 29, 2012, Facebook announced that it would make
the Timeline format available for brands.
• Brands may opt-in to change their profiles now or will be
automatically converted to the new format by March 30th
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3. Some brands have fully embraced timeline and added a
complete history and major milestones for their brand.
http://www.facebook.com/cocacola
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4. The new cover image is 851 pixels wide and 315 pixels
high with Facebook guidelines on cover image usage.
Facebook issued guidelines that cover images must not
contain:
• Price or purchase information, such as "40% off" or "Download it
at our website".
• Contact information, such as web address, email, mailing address
or other information intended for your Page's “About Section”
http://www.facebook.com/CelebBistro • References to user interface elements, such as Like or Share, or
any other Facebook site features.
• Calls to action, such as "Get it now" or "Tell your friends".
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5. Application tabs are now highlighted center stage versus
the prior left-sash location.
• The custom tab application icons are much
• The Profile Picture (180 larger at 111 pixels wide and 74 pixels high
pixels x 180 pixels) is • The tab icons now appear under the cover
set to a fixed location photo
and remains the image • The Photos icon displays first
attached to each brand • Brands may control the next three application
page post icon positions
• A drop down arrow selector provides access to
http://www.facebook.com/CelebBistro additional applications (up to 12 apps)
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6. Brands may now pin a post to the top of the newsfeed
area to highlight a specific post.
• Click the “pencil” icon in the upper right
corner of a post to pin the post to the
top of the newsfeed (select “pin to top”)
• Brands can pin one post at a time, for
up to 7 days.
• A pinned post will appear in two places
on the Timeline: as the top item, and
further below chronologically.
• Once unpinned, a post remains on the
brand’s Timeline based on chronology.
• There is no visual history displaying a
brand’s past-pinned posts.
• You may “unpin” a post any time
http://www.facebook.com/CelebBistro
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7. Brands may also “highlight” a post which expands the
post to fill the width of the newsfeed (click the star).
http://www.facebook.com/CelebBistro
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8. The application space is much wider at 810 pixels wide
versus the prior constraint of 520 pixel width.
520 pixel width
290 pixels wider
We
810 pixel width recommend
increasing
banners to the
full 810 pixel
width
http://www.facebook.com/CelebBistro
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9. Timeline eliminates the prior admin feature of selecting a
default landing tab for non fan visitors.
• The “Default Landing Tab” is
eliminated by Timeline
• Facebook ads can still set a
destination tab or landing tab
• All visitors to the page will see
Timeline first (unless a Facebook
ad is used to control the destination
tab)
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10. Facebook ads are still able to designate a destination
landing tab for the ad.
• Facebook ads can still set a
destination tab or landing tab
• Curated content tabs will still work
great as landing tabs for Facebook
ads
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11. A new panel is available for admins to manage the page
and fan interaction.
• The admin panel
provides quick
access to
manage your
page, create
Facebook ads
and “hide” the
panel as desired.
• Fans can now
send you
messages
directly and you
can reply to
messages from
the admin panel
• Message feature
may be used for
customer service
interaction
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12. Brands may post milestones to their timeline.
• The newsfeed
provides a new
type of
“milestone” post
• Milestones will be
added to the
brand timeline
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13. Facebook has one bug to fix that impacts “like” gating or
the display of new events after a visitor “likes” your page.
https://developers.facebook.com/bugs/228778937218386
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14. Facebook also announced major new changes to
Facebook ads and content distribution.
• Facebook announced a new product, Reach Generator, that lets you
pay money to guarantee that your newsfeed Posts get to at least 75%
of your fans each month.
• Several new ad units were announced, where the content you post on
your Page is the ad unit. In effect, any post on Facebook can now be
an ad.
• There will be two types of ads:
• “Premium Ads” - Facebook announced that brands can now turn any posts into
premium ads. The premium ads will appear in four places – news feed, right-hand
side, mobile newsfeed and on the logout page.
• “Marketplace Ads” - These are the ads that appear on the right-hand side of your
current Facebook experience. These are bought directly through Facebook's self-serve
portal or, for many larger brands, through third-party ads platforms that utilize the
Facebook API.
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15. Brands should upgrade to the new Timeline format in
advance of the automatic conversion on March 30th.
• Making updates to optimize your page for Timeline will look
much better than Facebook auto converting your brand page
• Like most things, the new Timeline format for brand pages takes
some getting used to
• Overall, there are several positive changes with cover photos,
pinned posts and a much wider application landscape
• The Facebook guide to pages is available at:
http://www.facebook.com/about/pages
• You may also access the Facebook course on pages at:
http://www.learnfacebookpages.com/
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