The document discusses how social media has evolved from centuries-old practices to today's digital world, characterized by unprecedented scale, availability, and convergence of different social platforms. It notes that while early social media was limited to email, websites and forums, current options include Facebook, Twitter, blogs, LinkedIn, and more. Further, it outlines seven categories of social media participation, from inactive to super creators who help spread social content across multiple connected platforms.

1. The new world of social media
James Royal-Lawson
Web strategist & advisor
Beantin webbkommunikation

2. We’ve been using
social media for centuries

5. Ok, so how about
the digital world?

6. June 1986

8. So what is new?

9. Scale

10. 500 million Facebook users
Source: Facebook

11. 2 billion internet users
Source: Internet world stats

12. Availability

13. 150 million active
Facebook mobile users
Source: Facebook

14. 700,000 iPhone users in Sweden
Source: Mediavision, Sept 2010

15. Convergence

17. Social content

18. 2000
2010
Email, websites, forums, SMS, telephony
Email, Twitter, Facebook, my blog(s), Linkedin,
Yammer, instant messaging, Foursquare,
forums, SMS, telephony

19. The cow brush

24. 7 categories of participation
Source: Forrester, Jan 2010

25. Inactives
Spectators
Joiners
Collectors
Critics
Conversationalists
Creators
Source: Forrester, Jan 2010

26. Inactives
Spectators
Joiners
Collectors
Critics
Conversationalists
Creators
Source: Forrester, Jan 2010

27. Inactives
Spectators
Joiners
Collectors
Critics
Conversationalists
Creators
Source: Forrester, Jan 2010
Super creators

28. Source: Forrester, Jan 2010
Super creators
digital gardeners
community managers
activists

29. Social Content travels freely across
converged social media, helped on
its way by super creators.
beantin.se/tele2