Brent Darden's Keynote presentation, "It's Personal".

1. It’s Personal
October 3, 2013
www.brentdarden.com

2. Make time to work on the business
not just in the business.

3. All organizations are perfectly aligned to get
the results they are currently getting!

4. Our People Should Be Our Priority!

6. Engaged employees care about the future of the
company and are willing to invest
discretionary effort!

7. Zombie employees
are disengaged,
stumble through
their jobs, lower
morale, and cost the
company money.

8. 30%
52%
18%
Gallups “State of the American Workplace” - 2013
Engaged Disengaged Actively Disengaged
* 350,000 respondents

9. Engaged employees feel a strong
emotional bond to the organization.
Understanding Employee Engagement

10. • Higher Service
• Higher Customer Satisfaction
• Increased Sales
• Higher Levels of Profit
• Higher Retention Levels
• Increased Productivity
• Lower Absenteeism
Engaged Employees Lead To:

11. Develop a “Roadmap” for making it personal.

12. “The net sum of the
connections determines
the health of the
relationships, and the
vitality of the
relationships equals the
strength of the unit.”

14. The Set-Up

15. Manage new employee expectations...

16. Tell Your Story & Listen To Theirs

17. POSITION DESCRIPTION
Position Title: Group Fitness Director
Reports To: Direct: Owner / General Manager
Indirect: Owner / Director of Fitness Services
Supervises: Direct: Group Fitness Instructors
Indirect: Pilates Instructors and Front Line Club Staff
Work Schedule: Part time schedule of approximately 20 hours per week. Daily schedule will
vary throughout the week depending on responsibilities and class schedule. It
should also allow interaction with morning and evening instructors and
members. Special events, promotions, and other demands of the department will
require occasional early mornings, late nights, and weekends.
Team TELOS Do your individual best at all times to help TELOS achieve its’’ mission of
Commitment: ““providing comprehensive fitness services of the highest quality to help
individuals reach their wellness goals in a culture of comfort and class””. Also, to
promote and support TELOS’’ Core Values; Customer Service, Collaboration,
Credibility, Professionalism, and Positive Attitude in their day-to-day
interactions with members and staff.
General Act as Department Director to achieve overall club goals and
Responsibilities: support the financial success of TELOS. Provide departmental leadership
including strategic group exercise programming, supervision of class instructors,
member participation initiatives, special programs and events, and performance
to budget.
Essential Duties: 1. Work with General Manager to develop and review group exercise program
goals and implement plans to achieve them.
2. Coordinate delivery of group classes for aerobics, cycling, aquatics, and
Pilates.
3. Create, design, and market special programs and events.
4. Develop an annual budget for the department and manage budgeted revenues
and expenses.
Example

18. The Welcome

19. The on-boarding event experience itself leaves
a mark on the minds of new recruits.

20. Personal Welcome Note and
One-on-One Meeting.

22. The Orientation

23. Cultivate desired
behaviors early with
homework.

24. When an employee joins the team, they need to be
exposed to the organizations policies & culture.

25. Team Handbook

26. Traditions Training:
Provide an interactive
new employee
orientation that
shares the company’s
philosophy and
foundational values.
Team TELOS Traditions Training Agenda
Tuesday, May 27th
9:00-10:00am TELOS Philosophy with Brent Darden, Co-owner/General Manager
10:00-11:00am Before and After Video of TELOS Updates with Tara Hummel,
Operations Director
12:15-12:45pm Credibility with Ryan Overturf, Assistant Director of Professional
Training
1:00-1:30pm Professionalism / Professional Training with Cecil Hightower,
Director of Professional Training
Wednesday, May 28th
1:00-2:00pm Business Office Procedures with Jil Johnson, Business Director
2:00-3:00pm Employee Benefits / Programs with Kelsey Carpenter, Program Director
3:00-3:45pm Positive Attitude / Pilates with Veronica Combs, Pilates Director
Thursday, May 29th
9:00-10:00am Integrated Approach / Fitness Services with Everett Aaberg, Co-
Owner/Director of Fitness Services
11:00-12:00pm Customer Service / Service Desk with Tara Hummel, Operations
Director
3:00-4:00pm Collaboration / Marketing with Clarisa Duran, Marketing Director
Upon completion of all lectures, please complete the Evaluation and return to Tara.

27. Clearly communicate the role of the new
team member and how it relates to the overall
company vision...

28. Purpose is profoundly personal...

29. The Proposition

30. Provide an incentive to opt out!

31. A Tribe is a group of
people connected to
one another, connected
to a leader, and
connected to an idea.

32. The Community

34. Team Building

36. All Hands Meeting Recipe:
- Food & Fellowship
- Welcome New Team Members
- Reinforce Company Values
- Provide Important Company Updates
- Have All Departments Represented
- Include A Meaningful Message
- Celebrate Company Milestones
- Publicly Recognize High Performers
- Offer Entertainment
- Give Stuff Away
- Do It Right

39. The Recognition

40. Personal note of congratulations!!!

41. TELOS Titan Award :
5 years of service.
$1,000 Cash:
10 years of service.

42. Spa Day
Small Tokens of
Appreciation
Easy Notes

43. CIA Program

44. The right gift/reward given at the right time
will never be forgotten!

45. The Celebrations

46. Christmas Gifts:
• Blankets
• Kindles
• New Balance Minimus
• Mugs (Handmade from ETSY)
• Bottles of Wine
• Pad-folios
• Ice Chests
• Hoodies

48. Personalize The Gift...

49. The Fun

51. The Personal Touch

52. LISTENSILENT
Listen, REALLY Listen...
Listen = S I L E N T

53. Chinese Proverb:
“The best time to plant a tree is 20 years ago. The
next best time is today.”

56. It’s Personal
October 3, 2013
www.brentdarden.com