SlideShare uma empresa Scribd logo
1 de 68
Baixar para ler offline
The Age of Disruption
- Brandon Croke
RE-THINK POSSIBLE
The Age of Disruption - MME2010
“You aren’t going to turn passive
consumers into active
trollers on the internet.”
- Stephen Weiswasser, ABC
WHAT HAS CHANGED?
Part 1
Brandon Croke – 10.26.10 6
Brandon Croke – 10.26.10 7
Marketing for the past 60
 Newspapers
 Magazines
 Radio
 Television
 Telemarketing
 Direct Mail
Brandon Croke – 10.26.10 8
Marketing has Changed
Push
Big $
Fit in
Efficiency
Tricks
Brandon Croke – 10.26.10 9
Permission
Big Ideas
Stand Out
Customer Service
Transparency
Media hasn’t changed, our
perception of media was limited to
the opportunities available at the
time.
3 Parts to Media
Content Consumption
Content Sharing
– E-mail, Tweet, Facebook Status
Content Creation
– Blogs, YouTube Video’s, Flickr
Brandon Croke – 10.26.10 11
LOLcats
Brandon Croke – 10.26.10 12
Wikipedia
Brandon Croke – 10.26.10 13
Where do people find the time?
Americans spend 100 million
hours every weekend
watching commercials.
Brandon Croke – 10.26.10 14
Organizations vs. Collaboration
Brandon Croke – 10.26.10 15
VS.
The Factory
Brandon Croke – 10.26.10 16
Industrial Age
Brandon Croke – 10.26.10 17
Factories
Efficiency
Compliance
Management
Labor
Manuals
Information Age
Brandon Croke – 10.26.10 18
Computer Revolution
Enterprise IT
Greater Productivity
Harnessing
Information
Old Structures
Brandon Croke – 10.26.10 19
The New Guys
Brandon Croke – 10.26.10 20
Brandon Croke – 10.26.10 21
MOST OF THESE SERVICES ARE
“FREE”
Social Media: What is it?
Social Media
Brandon Croke – 10.26.10 24
People NOT pixels
Brandon Croke – 10.26.10 25
Human Motivation
Brandon Croke – 10.26.10 26
People Own the Web
Brandon Croke – 10.26.10 27
Identity Crisis
Brandon Croke – 10.26.10 28
Corporate Hijacking
Brandon Croke – 10.26.10 29
Fake Advertising Campaign
Brandon Croke – 10.26.10 30
WHAT IS SOCIAL MEDIA
MARKETING?
Part 2
You are now entering a hype free zone.
Brand Relevant Conversations
Brandon Croke – 10.26.10 32
Brand Relevant Conversations
Brandon Croke – 10.26.10 33
Companies that get it
Brandon Croke – 10.26.10 34
Most Companies
Brandon Croke – 10.26.10 35
The Echo Chamber
Brandon Croke – 10.26.10 36
The Attention Economy
Giving Gifts
Brandon Croke – 10.26.10 38
“Art is a gift
that changes the
recipient.”
- Seth Godin
Still the same principles
Brandon Croke – 10.26.10 39
The 7 Habits of Social Media Marketing
1. Be Proactive
2. Begin with the
end in mind
3. Put first things
first
4. Think Win-Win
5. Seek first to
understand, then to
be understood
6. Synergize
7. Sharpen the saw
Brandon Croke – 10.26.10 40
Giving is the fuel
of Social Media.
Brandon Croke – 10.26.10 42
Refresh Everything
Where “Social” Starts
Leadership
– Company Culture
– Brand
– Marketing Strategy
•Digital Strategy
»Social Media Strategy
Brandon Croke – 10.26.10 43
TOMS Shoes
Brandon Croke – 10.26.10 44
WHAT DOES IT MEAN TO
INDIVIDUALS?
Part 3
The Factory 1800 - 2000
Brandon Croke – 10.26.10 46
The Factory
Brandon Croke – 10.26.10 47
Unlimited
Information
at your
finger tips
You
Inc.
Brandon Croke – 10.26.10 49
From “Wine Guy” to Best Selling Author
Brandon Croke – 10.26.10 50
What’s your personal brand?
If you can’t market yourself…
Brandon Croke – 10.26.10 52
Be aware of your personal brand
Brandon Croke – 10.26.10 53
Hmm, let’s see
what he tweets
about?
Your reputation is a click away
Brandon Croke – 10.26.10 54
SKILLS NEEDED FOR THE FUTURE
IBM Poll of 1,500 CEO’s identified creativity as the
No. 1 leadership competency of the future.
Dan Pink’s - A Whole New Mind
Design
Story
Symphony
Empathy
Play
Meaning
Brandon Croke – 10.26.10 57
Where we’ve been. Where we are.
Brandon Croke – 10.26.10 58
Delivering Happiness
Brandon Croke – 10.26.10 59
New Companies for a New Economy
Brandon Croke – 10.26.10 60
Hiring Criteria
1. Digital Citizens
2. Analytical Marketers
3. Online Reach
4. Content Creators
Brandon Croke – 10.26.10 61
Self directed learning
Ideas Worth Spreading
Advice from Friends
Brandon Croke – 10.26.10 63
Advice from Friends cont.
Brandon Croke – 10.26.10 64
1. Develop your writing
2. The landscape will change
3. Focus on fundamentals
1. A degree doesn’t guarantee
anything
2. Go out and get involved
3. Turn your passion into a living
“You can’t learn everything
in the classroom.”
- Mark Schaefer
“Business can’t succeed
in a world that is failing.”
- Don Tapscott
THANK YOU
Re-think Possible
Cognitive Surplus – Clay Shirky
Free – Chris Anderson
Inbound Marketing – Hubspot
A Whole New Mind - Daniel Pink
Delivering Happiness – Tony Hsieh
Linchpin – Seth Godin
Brandon.croke@hansoninc.com
www.twitter.com/bcroke
www.bcroke.wordpress.com

Mais conteúdo relacionado

Destaque

Kuliah 3 struktur sel
Kuliah 3 struktur selKuliah 3 struktur sel
Kuliah 3 struktur selAgus Suyanto
 
Kuliah 5 biodiversity
Kuliah 5 biodiversityKuliah 5 biodiversity
Kuliah 5 biodiversityAgus Suyanto
 
Kuliah 1 biologi pengantar
Kuliah 1 biologi pengantarKuliah 1 biologi pengantar
Kuliah 1 biologi pengantarAgus Suyanto
 
Uversity Director of Marketing Rebrand and Growth Summary
Uversity Director of Marketing Rebrand and Growth Summary Uversity Director of Marketing Rebrand and Growth Summary
Uversity Director of Marketing Rebrand and Growth Summary Brandon Croke
 
EtherCodes中的HTML5
EtherCodes中的HTML5EtherCodes中的HTML5
EtherCodes中的HTML5Garry Yao
 
High School Student Social Media Trends 2013
High School Student Social Media Trends 2013 High School Student Social Media Trends 2013
High School Student Social Media Trends 2013 Brandon Croke
 

Destaque (10)

Creating a List in Facebook
Creating a List in FacebookCreating a List in Facebook
Creating a List in Facebook
 
Kuliah 3 struktur sel
Kuliah 3 struktur selKuliah 3 struktur sel
Kuliah 3 struktur sel
 
Kuliah 5 biodiversity
Kuliah 5 biodiversityKuliah 5 biodiversity
Kuliah 5 biodiversity
 
Kuliah 1 biologi pengantar
Kuliah 1 biologi pengantarKuliah 1 biologi pengantar
Kuliah 1 biologi pengantar
 
Uversity Director of Marketing Rebrand and Growth Summary
Uversity Director of Marketing Rebrand and Growth Summary Uversity Director of Marketing Rebrand and Growth Summary
Uversity Director of Marketing Rebrand and Growth Summary
 
Social Listening
Social ListeningSocial Listening
Social Listening
 
EtherCodes中的HTML5
EtherCodes中的HTML5EtherCodes中的HTML5
EtherCodes中的HTML5
 
Using Facebook as a Page
Using Facebook as a PageUsing Facebook as a Page
Using Facebook as a Page
 
High School Student Social Media Trends 2013
High School Student Social Media Trends 2013 High School Student Social Media Trends 2013
High School Student Social Media Trends 2013
 
Donations on Social Platforms
Donations on Social PlatformsDonations on Social Platforms
Donations on Social Platforms
 

Semelhante a The Age of Disruption - MME2010

Content marketing-playbook-2011
Content marketing-playbook-2011Content marketing-playbook-2011
Content marketing-playbook-2011Douglas Burdett
 
Content marketing-playbook-2011
Content marketing-playbook-2011Content marketing-playbook-2011
Content marketing-playbook-2011ARTILLERY LLC
 
Social Media Challenge poll
Social Media Challenge pollSocial Media Challenge poll
Social Media Challenge pollSean Grobbelaar
 
Quotes About Being Single Essay Wallpaper Image P
Quotes About Being Single Essay Wallpaper Image PQuotes About Being Single Essay Wallpaper Image P
Quotes About Being Single Essay Wallpaper Image PSara Alvarez
 
Content Marketing Playbook 2011
Content Marketing Playbook 2011Content Marketing Playbook 2011
Content Marketing Playbook 2011Ben Mantooth
 
Content marketing-playbook-2011
Content marketing-playbook-2011Content marketing-playbook-2011
Content marketing-playbook-2011sevenrockwell
 
Writing Papers In The Biological Sciences By Mc
Writing Papers In The Biological Sciences By McWriting Papers In The Biological Sciences By Mc
Writing Papers In The Biological Sciences By McCrystal Nelson
 
Online Marketing Summit Phoenix - Improving content relevance through social ...
Online Marketing Summit Phoenix - Improving content relevance through social ...Online Marketing Summit Phoenix - Improving content relevance through social ...
Online Marketing Summit Phoenix - Improving content relevance through social ...Mike Corak
 
Linked in top 10 list
Linked in top 10 listLinked in top 10 list
Linked in top 10 listRichard Trus
 
Linked in top 10 List
Linked in top 10 ListLinked in top 10 List
Linked in top 10 ListRichard Trus
 
Social by Design REMIXED by Geoff Colon
Social by Design REMIXED by Geoff ColonSocial by Design REMIXED by Geoff Colon
Social by Design REMIXED by Geoff ColonGeoffrey Colon
 
LinkedIn for Business Insights
LinkedIn for Business InsightsLinkedIn for Business Insights
LinkedIn for Business InsightsNathanial Bibby
 
1 Million Pageviews on a Small Budget (FINCON11)
1 Million Pageviews on a Small Budget (FINCON11)1 Million Pageviews on a Small Budget (FINCON11)
1 Million Pageviews on a Small Budget (FINCON11)killeraces
 

Semelhante a The Age of Disruption - MME2010 (20)

Content marketing-playbook-2011
Content marketing-playbook-2011Content marketing-playbook-2011
Content marketing-playbook-2011
 
Content marketing-playbook-2011
Content marketing-playbook-2011Content marketing-playbook-2011
Content marketing-playbook-2011
 
2011 CMI Content Marketing Playbook
2011 CMI Content Marketing Playbook2011 CMI Content Marketing Playbook
2011 CMI Content Marketing Playbook
 
030910 E C O N Restaurant Planning 100m
030910  E C O N  Restaurant  Planning 100m030910  E C O N  Restaurant  Planning 100m
030910 E C O N Restaurant Planning 100m
 
030910 Econ Restaurant Planning 100m
030910 Econ Restaurant Planning 100m030910 Econ Restaurant Planning 100m
030910 Econ Restaurant Planning 100m
 
Social Media Challenge poll
Social Media Challenge pollSocial Media Challenge poll
Social Media Challenge poll
 
Quotes About Being Single Essay Wallpaper Image P
Quotes About Being Single Essay Wallpaper Image PQuotes About Being Single Essay Wallpaper Image P
Quotes About Being Single Essay Wallpaper Image P
 
Content Marketing Playbook 2011
Content Marketing Playbook 2011Content Marketing Playbook 2011
Content Marketing Playbook 2011
 
Content marketing-playbook-2011
Content marketing-playbook-2011Content marketing-playbook-2011
Content marketing-playbook-2011
 
Writing Papers In The Biological Sciences By Mc
Writing Papers In The Biological Sciences By McWriting Papers In The Biological Sciences By Mc
Writing Papers In The Biological Sciences By Mc
 
Secrets of
Secrets of Secrets of
Secrets of
 
Online Marketing Summit Phoenix - Improving content relevance through social ...
Online Marketing Summit Phoenix - Improving content relevance through social ...Online Marketing Summit Phoenix - Improving content relevance through social ...
Online Marketing Summit Phoenix - Improving content relevance through social ...
 
Linked in top 10 list
Linked in top 10 listLinked in top 10 list
Linked in top 10 list
 
Linked in top 10 List
Linked in top 10 ListLinked in top 10 List
Linked in top 10 List
 
SCN Conference 20 April - opening slides
SCN Conference 20 April  - opening slidesSCN Conference 20 April  - opening slides
SCN Conference 20 April - opening slides
 
Social By Design by Geoff Colon of Microsoft -
Social By Design by Geoff Colon of Microsoft - Social By Design by Geoff Colon of Microsoft -
Social By Design by Geoff Colon of Microsoft -
 
Social by Design REMIXED by Geoff Colon
Social by Design REMIXED by Geoff ColonSocial by Design REMIXED by Geoff Colon
Social by Design REMIXED by Geoff Colon
 
LinkedIn for Business Insights
LinkedIn for Business InsightsLinkedIn for Business Insights
LinkedIn for Business Insights
 
Serving Community Through Crowdfunding (Bill Huston)
Serving Community Through Crowdfunding (Bill Huston)Serving Community Through Crowdfunding (Bill Huston)
Serving Community Through Crowdfunding (Bill Huston)
 
1 Million Pageviews on a Small Budget (FINCON11)
1 Million Pageviews on a Small Budget (FINCON11)1 Million Pageviews on a Small Budget (FINCON11)
1 Million Pageviews on a Small Budget (FINCON11)
 

Último

Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 

Último (20)

Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 

The Age of Disruption - MME2010

Notas do Editor

  1. Who likes telemarketers?
  2. Schafs business
  3. Clay Shirky, Cognitive Surplus
  4. Started with Henry Ford: Cheaper labor and Faster machines
  5. They owned the means of production.
  6. There’s a much bigger shift than social media happening here
  7. Lots of people are confused
  8. Some companies don’t get that
  9. A year ago, Facebook was an afterthought," says Carol Kruse, vice-president, global interactive marketing, at Coca-Cola, which has more than 12 million Facebook fans. "As we go into 2011, it's fully integrated into our marketing plans, with a reliance and a focus on it.”
  10. Art isn’t the job, it’s the attitude you bring to the job and work you do when you’re there.
  11. Be proactive in understanding new opportunities and risks associated with the evolving nature of digital Have an end business goal in mind when starting any digital activity The number of tools and platforms can be overwhelming, prioritize and tackle initiatives one at a time Successful marketing is about giving customers what they want, think win-win not promotion Understand where your customers are, what they are doing, and what they want. Then you can understand where your company fits in the picture. Utilize all of the resources inside your organization and outside your organization to create programs that are greater than any silo’d effort. Continually measure, re-think, and refine your strategy by listening and engaging with your community
  12. Lots of time old leaders have trouble with new paradigms
  13. Through October, $11.7 million has funded 287 ideas, hailing from 203 cities in 42 states (see chart). More than 51 million votes have been cast for 7,000 projects. http://adage.com/article?article_id=146814
  14. Started with Henry Ford: Cheaper labor and Faster machines
  15. Is Google at Risk of Becoming the next Microsoft? - http://techcrunch.com/2010/07/17/google-next-microsoft/
  16. Veynerchuck Built a $50M wine business using YouTube and Twitter
  17. Profits, Passion, Purpose