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Social Media Strategy: A Digital Strategy for Success

Basic digital marketing strategy using social media platform Facebook, Yelp and Google Business Page for the Fourth Plain International District in Vancouver, Washington.

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Social Media Strategy: A Digital Strategy for Success

  1. 1. . . . . . . . . . . . . . . . . . i Noland Hoshino | Jim Mains | High Five Media Fourth Plain International District
  2. 2. i……………………………………..... Noland Hoshino | Digital and Creative Director | @NolandHoshino Jim Mains | Strategy Director | @RealJimMains
  3. 3. i…………………………………….....
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  5. 5. i……………………………………..... Social Media Go! Awareness Discovery Research Action Search ReviewsDiscover
  6. 6. i……………………………………..... Search SEO Social Media Website Content Welcome
  7. 7. i…………………………………….....
  8. 8. i……………………………………..... SOURCE: http://www.digitalinformationworld.com/2015/01/infographic-how-people-see-your-website.html
  9. 9. i……………………………………..... SOURCE: http://www.digitalinformationworld.com/2015/01/infographic-how-people-see-your-website.html
  10. 10. i……………………………………..... SOURCE: http://www.digitalinformationworld.com/2015/01/infographic-how-people-see-your-website.html
  11. 11. i……………………………………..... - Steve Jobs
  12. 12. i……………………………………..... SOURCE: http://www.digitalinformationworld.com/2015/01/infographic-how-people-see-your-website.html
  13. 13. i…………………………………….....
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  16. 16. i……………………………………..... • Tell your story • Make it mobile friendly
  17. 17. mobile users say that access to content is very important SOURCE: Socialmediaexaminer.com
  18. 18. seamless experience across all devices is very important SOURCE: Socialmediaexaminer.com
  19. 19. i……………………………………..... SOURCE: http://t3n.de/news/basics-responsive-webdesign-568195/responsive_webdesign_basics/
  20. 20. i…………………………………….....
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  22. 22. i…………………………………….....
  23. 23. i……………………………………..... • Tell your story • Make it mobile friendly • Keep it minimal. Use 5 second rule • Make load time lightning fast • Make contact info readily available • Add social share buttons
  24. 24. i……………………………………..... SOURCE: https://www.entrepreneur.com/article/273375
  25. 25. i……………………………………..... SOURCE: https://www.entrepreneur.com/article/273375
  26. 26. i…………………………………….....
  27. 27. i……………………………………..... Why is it important for your business to tell a story? Because your business plan won’t do it.
  28. 28. i……………………………………..... • Website + Good Design = Average • Website + Good Design + Dynamic Story = Excellent • Stories make your business become relevant! • Other peoples stories make your business become alive!
  29. 29. i……………………………………..... A story makes your business memorable to existing and prospective customers. • Memorable • Simple (could a 7th grader understand it?) • Concise but impactful (remember your audience)
  30. 30. i……………………………………..... 1. Remind people of the problem 2. Avoid insider talk 3. Focus on benefits not features 4. Keep it simple 5. Engage the reader 6. Highlight people not product 7. Be consistent
  31. 31. i…………………………………….....
  32. 32. i……………………………………..... Billboard people • Get them engaged • Have them share their experience • Post it on your website and social media.
  33. 33. i…………………………………….....
  34. 34. i…………………………………….....
  35. 35. i……………………………………..... •Google •Yahoo •Bing •DuckDuckGo
  36. 36. i…………………………………….....
  37. 37. i……………………………………..... •Facebook •Twitter •Instagram •YouTube
  38. 38. i…………………………………….....
  39. 39. i…………………………………….....
  40. 40. i……………………………………..... SOURCE: http://www.postano.com/blog/social-seo
  41. 41. i……………………………………..... • How do I use social media to bring customers to my business? • How can I leverage my social media followers to be evangelists for my product or service? • How can I optimize my website’s social features?
  42. 42. i……………………………………..... • No digital marketing strategy • No structure or routine • No goals or end game • Too busy. Not enough time • Lack of expertise • Mixed branding messages • Social media not sync with brand • No content marketing strategy
  43. 43. i…………………………………….....
  44. 44. Monthly Facebook users SOURCE: Brandwatch
  45. 45. Mobile Facebook users SOURCE: Brandwatch
  46. 46. i……………………………………..... • Create Facebook URL
  47. 47. SOURCE: Brandwatch
  48. 48. SOURCE: Brandwatch
  49. 49. i……………………………………..... • Create Facebook URL • Creative Facebook Cover and Icon
  50. 50. SOURCE: Brandwatch
  51. 51. i……………………………………..... • Inspire a purchase
  52. 52. i……………………………………..... • Share your value propostion
  53. 53. i……………………………………..... • Express your personality
  54. 54. i……………………………………..... • Appeal to the senses
  55. 55. i……………………………………..... • Speak to a niche audience
  56. 56. i……………………………………..... • Feature your fans
  57. 57. i……………………………………..... • Sell the experience
  58. 58. i……………………………………..... • Promote a giveaway
  59. 59. i……………………………………..... • Create Facebook URL • Creative Facebook Cover and Icon • Add call-to-action
  60. 60. SOURCE: Brandwatch
  61. 61. i……………………………………..... • Create Facebook URL • Creative Facebook Cover and Icon • Add call-to-action • Completely fill out “About” section
  62. 62. i……………………………………..... If you want your page to come up in Google search for a keyword, that keyword needs to be in your page’s name and “About Us.” To come up in Facebook search, that keyword needs to be in your page’s subcategory.
  63. 63. i……………………………………..... • Create Facebook URL • Creative Facebook Cover and Icon • Add call-to-action • Completely fill out “About” section • Create posting strategy
  64. 64. i……………………………………..... Amazing Content Perfect Timing Ideal Frequency Source: Blog.bufferapp.com
  65. 65. i……………………………………..... • Post stories about your business. • Ask a question and let your followers help you make a business choice. • Upload behind-the-scenes shots of what you’re working on. • Post an inspiring quote that relates to your work. • Post videos. • Post photos of your product in action.
  66. 66. i……………………………………..... Your turn
  67. 67. i……………………………………..... Amazing Content Perfect Timing Ideal Frequency Source: Blog.bufferapp.com
  68. 68. i…………………………………….....
  69. 69. i……………………………………..... Your peak times Facebook: Peak times for sharing your contents on Facebook is during the day when customers wake up, during dinner and before going to bed.
  70. 70. i……………………………………..... Amazing Content Perfect Timing Ideal Frequency Source: Blog.bufferapp.com
  71. 71. i……………………………………..... Facebook Instagram Twitter Pinterest 3 x per week 3 x per week 5 x per week 5 x per day 10 x per week 10 x per week None 10 x per day Minimum Maximum
  72. 72. i……………………………………..... Month Title/Description Type of Content Social Platform # http://bit.ly/BcauseContentCalendar Target Audience Keywords Due Date Publish Date
  73. 73. i……………………………………..... #
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  75. 75. SOURCE: http://socialnewsdaily.com/16367/yelp-effects-purchases-and-business-revenue-study-finds/
  76. 76. SOURCE: http://socialnewsdaily.com/16367/yelp-effects-purchases-and-business-revenue-study-finds/
  77. 77. i……………………………………..... Set up at http://biz.yelp.com
  78. 78. i…………………………………….....
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  80. 80. i…………………………………….....
  81. 81. 1. Name and category 2. Detailed address and phone number 3. Include the link to your website and menu 4. Quality photos 5. OpenTable.com reservations 6. Important info 7. About your business
  82. 82. SOURCE: http://socialnewsdaily.com/16367/yelp-effects-purchases-and-business-revenue-study-finds/
  83. 83. i……………………………………..... • Read the profiles of your competitors • Completely fill out your Yelp business profile • Create a strong photo gallery • Tell your story • Respond to the reviews • Share your Yelp reviews on social media • Track and use Yelp metrics in your dashboard
  84. 84. i…………………………………….....
  85. 85. i……………………………………..... • Go on https://accounts.google.com/login • Click on the Search Result “Sign-in – Google Account” • If you don’t have a Gmail account setup, then you will need to create one. • You will need to fill in the information as requested by the “Create your Google Account” online form. After that, simply follow the prompts
  86. 86. i……………………………………..... Go on https://accounts.google.com/login
  87. 87. i……………………………………..... • STEP 1: Go to www.google.com/business • STEP 2: Click on ‘Get On Google’ button then sign in your Google account by entering your email address and password.
  88. 88. i…………………………………….....
  89. 89. i……………………………………..... STEP 3: Once you sign in, you will see a map. In the search box you can search for your business.
  90. 90. i……………………………………..... STEP 4: Choose your business type. This is an important step that you want to ensure you get right.
  91. 91. i……………………………………..... STEP 5: After choosing your business type, now we need to find our business (again). Look for your business in the search box as highlighted below.
  92. 92. i……………………………………..... STEP 6: Once you click on ‘Add your business’, you will be taken to new window where you will need to fill in an online form with your location details
  93. 93. i……………………………………..... STEP 7: After entering your information, you will have to accept the terms and conditions to let Google know that you are authorised to manage the business page.
  94. 94. i……………………………………..... STEP 8: Once done Google will send you a code via snail mail which you will receive within 1-2 weeks. When you receive it, simply login to your newly created account and enter the code.
  95. 95. i……………………………………..... • STEP 9: After receiving your code, simply sign in your Google My Business account and click on the “Verify Now” button to enter it. • After verification is complete, your Business Page is fully operational. • Congratulations!!
  96. 96. i……………………………………..... • Keep your business information updated. • Build loyal customers through your Google Plus page. • Increase engagement with your audience. • View information on your related YouTube channels and Google Analytics accounts. • Google My Business Page is also very good for Local SEO.
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  104. 104. i……………………………………..... • Read the review carefully • Research the issue • Research the writer • Start with an apology • Explain the issue • Know your audience • Monitor your reputation
  105. 105. i…………………………………….....
  106. 106. i……………………………………..... Definition Use a number of social media outlets and communities to generate publicity to increase awareness of a product, brand or event
  107. 107. i……………………………………..... • Strengthen your brand • Generate leads • Get more visibility online • Connect with your audience • Content sharable on social networks
  108. 108. i……………………………………..... • Create shareable content • Make sharing easy • Reward engagement • Make your content unique, engaging and different • Engage with influencers
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  116. 116. i…………………………………….....
  117. 117. i……………………………………..... - Noland Hoshino
  118. 118. i……………………………………..... Google your business
  119. 119. i…………………………………….....
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  121. 121. Sign up Canva.com Coming soon! Magic Resize 1 Select your template
  122. 122. Desygner www.desygner.com
  123. 123. Start here 1
  124. 124. . . . . . . . . . . . . . . . . . i Noland Hoshino | Jim Mains | High Five Media Fourth Plain International District

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