Learn about the Design Thinking methodology used at Blackboard to empathise with our users and solve problems. In this workshop we will apply Design Thinking to evaluate the Learn interface and user experiences when logging into Blackboard. Together we will ideate and wireframe suggested solutions.
Similar to Workshop: The craft of creating delightful experiences: User Centred Problem Solving with Design Thinking | Nicole Wall - Blackboard | TLCANZ17
Similar to Workshop: The craft of creating delightful experiences: User Centred Problem Solving with Design Thinking | Nicole Wall - Blackboard | TLCANZ17 (20)
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Aims and Overview
Learn about the Design Thinking methodology used at Blackboard
to empathise with users and solve problems.
4. 44
What is Design Thinking
Design Thinking is a methodology used by designers to solve complex problems, and find desirable
solutions for clients. A design mindset is not problem-focused, it’s solution focused and action oriented
towards creating a preferred future. Design Thinking draws upon logic, imagination, intuition, and
systemic reasoning, to explore possibilities of what could be—and to create desired outcomes that
benefit the end user (the customer).
What is? What if? What wows? What works?
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“A toothbrush is already loaded
with guilt, that you’re not doing
it properly or enough,” Colin
says. “The companies weren’t
thinking about the customers’
experience. They were thinking
about the toothbrush the same
way you would an athletic
activity tracker, that it records
and processes information.”
Oral B
“The best
interface is no
interface.”
Foot Activated Car
Door
If they’d gone straight
to the solution, may
have just changed
menu.
The Good
Kitchen
Design Thinking in Action
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Where are we now and
what is known from the
various perspective
The As Is State
Who are the system
users and how do they
currently use the system
Personas
WHAT IS
What are the struggles
our personas experience
Challenges
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PERSONAS
Profile Definition
• Students
• Teachers
Define their Identity, Experience,
Expertise
• Who are they?
• What are their demographics,
beliefs and background?
Defining the user
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CHALLENGES
Think about the process of how your
user actually uses Blackboard. What
are the typical needs or goals of the
user.
• List the NEEDS: Verbs instead of
nouns
• List the common actions and steps
a user might take
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NEED BE QUICK STUDY RELAXED
DO
Read
Announcement
Check Grades Access my unit
5
minutes
15. 15
NEED BE QUICK STUDY RELAXED
DO
Read
Announcement
Check Grades Access my unit
2
minutes
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Rapid idea generation, high
impact, high feasiblity
WHAT
IF
Rapid prototyping, design
concepts and wireframes.
WHAT
WOWS
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WHAT IF?
• think big! Think out of the box
• don’t judge your ideas
• go for volume
• one conversation at a time
• be visual
• Headline
• build on ideas of others
• encourage wild ideas
If anything were possible …
what are your big ideas?
6 mins
DON’T GO TO THE SOLUTION
Design thinking as a human centred problem-solving approach that asks 4 questions and that is possibility driven, option focused and iterative in its approach
Human centered – staring with real human people – emphasizes deep exploration into the people lives and problems before we look toward solutions
Qualitative and engaging other humans in co-creating
Possibility driven; don’t put eggs in one solution basket – get stakeholders to choose from a portfolio of ideas – acknowledge we needs to iterate our way to success.
What is – explores the current reality - or ‘as is’ state; what if - explores aspirational stat - generates ideas and explores possible solutions – it identifies patterns and insights that can be translated into specific design criteria. What wows – this is where we start to evaluate against our design criteria – we have to start to make some hard choices about which concepts/ ideas to take forward (impact and feasibility); What works – looks at prototyping the ideas we have selected in order to test them & iterate – We need to work fast using feedback cycles, minimize the cost of conducting experiments, fail early to succeed sooner and test for key tradeoffs and assumptions early on.
1 min
Innovation is a process not an outcome
Don’t focus and flare at the same time
Brainstorming is about ideas not selecting the answer
DON’T GO TO THE SOLUTION
1 mins
1
1
8 mins
1
10 mins
1
NEEDS AS VERBS INSTEAD OF NOUNS
Nouns are solutions – she needs a ladder, a book,
Instead
She needs to reach – to which a ladder might be a solution