1. I D O W U A D E B A Y O A B I D E M I
4, Oyeniji Street, Odukoya Estate, Egbeda - Lagos.
Telephone No: 08022211118, 09085021667
E-mail: imagesandexpression@yahoo.com
OBJECTIVES
 Expanding professional career and seeking a position that offers
responsibilities and opportunities to work in policy formulation,
implementation and quality control environment, requiring both
business acumen and personal initiatives.
 To improve on the provision of solution to individual, corporate
organization and stakeholders in Advertising Industry.
 To consciously align with the organization’s goals &
objectives of Advertising, Events and
Activations.
INTEREST, SKILLS AND
VIRTUES
 Proficiency in the use of CorelDraw utilities.
 Hands on experience in Ms Office. i.e Ms Word, Ms Excel, Ms
Powerpoint.
 Ability to work under pressure.
 Good interpersonal and communication skills,
teamwork spirit, flexibility, keen to learn &
adapt to new working practices.
 High commitment, discipline, integrity and humility with a
drive to succeed.
EXPERIENCE

2. 2013 to 2016. BRANDS OPTIMAL LIMITED
(Events/Brand Activations)
Operations Manager
 Leading the Operations team to deliver top-notch Brand activations
and events in line with the Agency’s Philosophy of optimization.
 Recruiting and managing vendors and partners for all activations
and events.
 Coordinating all activation and events collaterals for flawless
operations.
 Responsible for writing of plan and successful execution and
reporting for Peak 850 gm Pan Nigeria Consumer and Trade
Launch for Friesland Campina - 2014
 Responsible for Execution of Cadbury, Bournvita, Tang and
TomTom Honey Lemon Market and Sales activations in Lagos. -
2013
 Responsible for Planning, Executing and Reporting of Airtel
Talkmore and 1sim New subscribers drive across Lagos and Ogun.-
2013 and 2014
 Successful planning and execution of In-store activations for
Charvet group. Grand Macnish and Lauder’s Sampling and sales
scheme - 2014
 Successful deployment of Posms across Lagos Major markets to
drive visibility for Deli Foods. – 2014
 Successful Deployment of Posms for Reckitt Benckiser Dettol in
Pharmacies across Lagos and Ibadan - 2014
 Worked with the COO to Plan and successfully execute high
profiled Sales and Marketing conferences for SABMiller Nigeria in
2013, 2014 and 2015.
 Worked with the COO to Plan and successfully execute high
profiled Music Concert for Hero Lager Beer in Onitsha for
SABMiller Nigeria in 2013, 2014 and 2015
 Worked with the COO to Plan and successfully execute high
profiled Music Concert for Trophy Lager Beer in Abeokuta for
SABMiller Nigeria in 2014
 Worked with the COO to Plan and successfully execute high
profiled Music Concert for Grand Lager Beer in Port Harcourt for
SABMiller Nigeria in 2014
 Responsible for planning and successful execution of Huawei P8
Nigeria Launch – 2015
 Responsible for planning and execution of Huawei P8 Mall
Activation in Lagos, Abuja and PH. - 2015
 Responsible for planning and successful execution and reporting of
Miller Genuine Draft Staff and Trade Launch for SABMiller
Nigeria Pan-Nigeria. - 2015
 Solely responsible for Planning and execution of Miller 7 city Tour
for Miller Night Cruiser across Lagos, Ibadan, Benin, Abuja, PH,
Enugu and Owerri.- 2016

3.  Responsible for the execution of Hero Lager partnership with
LASAA during the One Lagos Festival, V.I and Epe. – 2015
 Planning, execution and reporting of Etisalat New Subscribers drive
in South-west, South-east and South-south respectively. 2015, 2016.
2010 to 2013 NOISEMAKERS LIMITED
(Brand activations/Out of Home Media)
Business/Project Manager
 Planning and coordinating all activation programmes for clients’
brands
 Designing promotional programmes for brands
 Sourcing and keeping database for all activation supports. i.e. Brand
ambassadors, Branded materials, Trucks and buses, etc
 Responsible for designing a very effective Routemaps for
activations.
 Successful planning and execution of activation programme for
Indomie Box Noodles.(Sampling scheme)
 Successful planning and execution activation programme humalaya
brand. (Sales promo)
 Successful execution of In-bar activation for Maltina brand.
(Consumers loyalty reward scheme)
2009 to 2011 COLOSSAL MEDIA LIMITED
(.Media .Production .Events and Activations)
Head, Client Services/Media Relations
 Supervision of all marketing and client services personnel
 Creation of a strong and vibrant marketing team
 Managing existing Accounts and increasing Client base of the
Company
 Ensuring Marketing team constantly meet targets
 Creating new contacts that help and promote the company
 Creating new concepts and solutions that enhance growth of the
company
 Sourcing for new product and event sponsorship on Colossal Media
platform. (Colossal TV)
 Maintaining a good and very active relationship with Colossal Media
partners. (DBN Lagos, TVC Lagos, NTA Aba, NTA Benin, NTA
Portharcourt, NTA Ibadan, Inspiration FM Lagos, Cool FM Lagos.
 Maintaining a good and warm relationship with Media independent
and Advertising agencies.
 Involved in the strategic planning and execution of events and
activation programmes for client organizations.
 Creating new leads that have transcended into new Accounts. i.e.
Halogen Security, Sovereign Trust Insurance Plc, Procter and
Gamble (Brand Activation for Ariel).

4. 2005 to 2009 TIDINGS COMMUNICATIONS
Graphic Designs/Print Production
 Translating the clients brief into a visual concept
 Making presentations on behalf of the company
 Design and production of high quality prints to suit client’s
recommendation
 Establishing relationship with media organizations (Print and
Broadcast media) for advert placements.
2000–2002 PERFECT TOUCH LTD
Promotional Advertising Outfit
Client Service Executive
 Setting up appointments with prospective clients for
presentations/exhibitions
 Making presentations for corporate promotions
 Sourcing for unique corporate gifts for branding
 Ensuring high quality branding of corporate items to suit client’s
expectation
EDUCATION &
QUALIFICATIONS
2009 Lagos State University
 Post Graduate Diploma in Communication Studies
– Advertising & Public Relations
2005 Lagos State Polytechnic
 H.N.D Art and Designs (GRAPHICS)
2000 Lagos State Polytechnic
 N.D Art and Designs
PROFESSIONAL MEMBERSHIP/PROSPECTS
Associate Member (Arpa 4492)
 Advertising Practitioner Council of Nigeria (A.P.C.O.N)
Membership in view
 Nigerian Institute of Public Relations (N.I.P.R)

5. PROSPECTS:
Masters in Communication Studies – Advertising & Public Relations
 Lagos State University
PUBLICATION
The impact of Corporate Social Responsibility on organization’s Brand image
– A study of Zenith Bank Plc
(Unpublished 2009)*
BIO-DATA
 Date of Birth January 30, 1975
 Place of Birth Akure
 Sex Male
 State of Origin Ogun
 Marital Status Married
HOBBIES
Reading, writing, making friends, developing analytical & creative mind.
REFEREES
Mr. Segun Bankole
AGM Corpoate Communications
Sovereign Trust Insurance PLC
Ademola Adetokunbo,
Victoria Island, Lagos
08033076114
Mr. Francis Edosomwan
COO,
Brands Optimal Ltd,
9, Olayeni Abiola street,
Off Salvation rd, Opebi, Ikeja, Lagos
07011111121