Nike was not an official sponsor of the 2012 London Olympics and faced strict advertising restrictions within the Olympic Exclusion Zone. To promote itself during the Games, Nike launched a campaign called "Find Your Greatness" using the hashtag #findgreatness on YouTube and Twitter instead of Olympic-related terms. The campaign was highly successful, generating over 16,000 tweets associating Nike with the Olympics compared to 9,295 for Adidas, and attracting 166,718 new Facebook fans for Nike versus 80,761 for Adidas.